Home #Hwoodtimes VANESSA BRYANT Files For Kobe Trademark

VANESSA BRYANT Files For Kobe Trademark

Earlier this month, Vanessa Bryant (widow to Kobe Bryant), filed to trademark “KB24” to create an empire protecting websites, training camps, broadcasting platforms, podcasts, TV shows, apparel and more around Kobe’s name.

A trademark attorney shared what this trademark is protecting and what to consider when applying for one:


“The mark was filed for in connection with a variety of goods and services, including podcasts, trading cards, shot glasses, clothing, audio and visual broadcasting services, and youth programs. Intent-to-use applications can be filed by applicants with a good faith intent to use the trademark in connection with the applied-for goods and services within the next 3 years. So, by filing this application, we know that Kobe, Inc. is intending on using the KB24 mark on the goods and services it applied for some time in the near future, but we’ll have to wait to see how the company, and Vanessa Bryant, who signed the application as President of Kobe, Inc. specifically use the KB24 brand.

Intent-to-use applications are great tools for business owners who know what trademark they want to use but aren’t ready to launch their products or services yet. KB24 notably wasn’t applied for in connection with any shoes, jerseys, or other sporting goods.”

Catlan McCurdy, Principal Tech Attorney and Expert at

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Valerie Milano is the well-connected Senior Editor and Entertainment Critic at, a website that aggregates showbiz news curated for, and written by, insiders of the entertainment industry. (@HwoodTimes @TheHollywood.Times) Milano, whose extraordinary talents for networking in the famously tight-clad enclave of Hollywood have placed her at the center of the industry’s top red carpets and events since 1984, heads daily operations of a uniquely accessible, yet carefully targeted publication. For years, Milano sat on the board and tour coordinator of the Television Critics Association’s press tours. She has written for Communications Daily, Discover Hollywood, Hollywood Today, Television International, and Video Age International, and contributed to countless other magazines and digests. Valerie works closely with the Human Rights Campaign as a distinguished Fed Club Council Member. She also works with GLSEN, GLAAD, Outfest, NCLR, LAMBDA Legal, and DAP Health, in addition to donating both time and finances to high-profile nonprofits. She has been a member of the Los Angeles Press Club for a couple of years and looks forward to the possibility of contributing to the future success of its endeavors. Milano’s passion for meeting people extends from Los Feliz to her favorite getaway, Palm Springs. There, she is a member of the Palm Springs Museum of Art and a prominent Old Las Palmas-area patron.