Home #Hwoodtimes “Tomorrow and The Butterfly”

“Tomorrow and The Butterfly”

“Tomorrow and The Butterfly” is an unconventional documentary about an unconventional company created by award-winning Italian director Alessandro Soetje.  Filmed in six episodes titled LIVING SCULPTURES, FOUNDATIONS, THE POWER OF BEAUTY, BUTTERFLIES, I MUST BE A REBEL, and A SIMPLE SHAMPOO with a short prologue and epilogue, the feature-length film relates eloquent stories about global sustainability, beauty, and diversity in the plant and animal kingdoms through the lens of The Davines Group.

The company began with the brilliant business vision of Davide Bollati that refused to sacrifice sustainability in the pursuit of beauty.  “Working in the world of beauty, you see some things that aren’t so beautiful.”

But sometimes you do!  The Davines Group sponsors projects such as the ones seen in THE POWER OF BEAUTY and I MUST BE A REBEL that seek to empower hairstylists who emerged from almost impossibly difficult life circumstances.

From the standpoint of waste and pollution, however, the Davines Village has been named the LEAST impactful industrial plant in Italy.  This small home business has gradually grown into a respected international entity operating worldwide.

Concerning the film’s title, the butterfly represents Davide’s inability to move forward in a straight line while somehow always staying on track.  In FOUNDATIONS “the butterfly” confesses that his hyper-competent CEO, Paolo Braguzzi, gets the very best from people by being more patient and reasonable than he ever could be.

The holistic perception of the company that encompasses every detail is what Davide still has to offer as its founding father now that The Davines Group has shifted from an entrepreneurial to managerial model.  “To me, the pursuit of happiness is the happiness of pursuit,” declares Davide.  His futuristic focus and life spent largely in transit sometimes seem to lead to perpetual unhappiness–but that is the nature of true progress!

Reminding us that a garden is a paradise, The Davines Group certainly looks like an idyllic place to work!  The Japanese and many other First World observers are absolutely in love with this small village thanks to its big heart, which shows itself in a sense of community and brand ethos that are second to none.  Undoubtedly, The Davines Group will continue to generate interest from the disparate worlds of science, business, social justice, and any number of others.


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Valerie Milano is the well-connected Senior Editor and Entertainment Critic at TheHollywoodTimes.today, a website that aggregates showbiz news curated for, and written by, insiders of the entertainment industry. (@HwoodTimes @TheHollywood.Times) Milano, whose extraordinary talents for networking in the famously tight-clad enclave of Hollywood have placed her at the center of the industry’s top red carpets and events since 1984, heads daily operations of a uniquely accessible, yet carefully targeted publication. For years, Milano sat on the board and tour coordinator of the Television Critics Association’s press tours. She has written for Communications Daily, Discover Hollywood, Hollywood Today, Television International, and Video Age International, and contributed to countless other magazines and digests. Valerie works closely with the Human Rights Campaign as a distinguished Fed Club Council Member. She also works with GLSEN, GLAAD, Outfest, NCLR, LAMBDA Legal, and DAP Health, in addition to donating both time and finances to high-profile nonprofits. She has been a member of the Los Angeles Press Club for a couple of years and looks forward to the possibility of contributing to the future success of its endeavors. Milano’s passion for meeting people extends from Los Feliz to her favorite getaway, Palm Springs. There, she is a member of the Palm Springs Museum of Art and a prominent Old Las Palmas-area patron.