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Theme of this year's Monterey County Fair, “Fair Fun in the Summer of Love,” celebrates 1967's Summer of Love

 

 Celebrated Carmel Artist Jo Mora’s Illustration Again Selected for Official Fair Poster

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MONTEREY, CA. (March 13th, 2017)  — Paying tribute to the 50th anniversary of the 1967’s “Summer of Love,” the Monterey County Fair announces that this year’s theme for the Aug. 31-Sept. 4 event will be “Fair Fun in the Summer of Love.”

The fair also unveiled its new poster for this year’s event featuring the artwork of Jo Mora (1876-1947), the celebrated Carmel artist, sculptor, author and muralist.

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The colorful poster features a fairy princess carrying a shining star wand, sitting in a flower-bedecked coach with lightning bugs providing light and beetles resting from pulling the coach. The poster exhibits some of Mora’s  trademark touches, including whimsy, great detail and precise coloring.

The image is an illustration from Mora’s children’s book “Budgee Budgee Cottontail.” Mora wrote the story and did the illustrations in 1936 while he was traveling around the world on a freighter with his family. But it was not published until 1995, based on a promise Mora’s son, Joey, made to his father to see that it find the light of day.

The image comes from the Jo Mora Trust and is the fourth time that one of Mora’s illustrations has been used by the Monterey County Fair for its poster.

“We’re really honored to be able to again use one of Jo Mora’s wonderful illustrations because it perfectly captures the spirit and sense of fun of 1967’s Summer of Love,” says Kelly Violini, Monterey County Fair CEO. “We have some exciting concerts and special events planned to celebrate our 81st year, which we feel is better and stronger than ever. The fair may be one day shorter this year, but it will have all of the same features as previous years and allows us to tighten our offerings and focus on making it better and more of a value for everyone.”

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The Monterey County Fair will run from Thursday, Aug. 31-Monday, Sept. 4, 2017

Monterey County Fair & Event Center

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2004 Fairground Road, Monterey, CA 93940

www.montereycountyfair.com

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montereyfairpr@gmail.com

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Valerie Milano is the well-connected Senior Editor and Entertainment Critic at TheHollywoodTimes.today, a website that aggregates showbiz news curated for, and written by, insiders of the entertainment industry. (@HwoodTimes @TheHollywood.Times) Milano, whose extraordinary talents for networking in the famously tight-clad enclave of Hollywood have placed her at the center of the industry’s top red carpets and events since 1984, heads daily operations of a uniquely accessible, yet carefully targeted publication. For years, Milano sat on the board and tour coordinator of the Television Critics Association’s press tours. She has written for Communications Daily, Discover Hollywood, Hollywood Today, Television International, and Video Age International, and contributed to countless other magazines and digests. Valerie works closely with the Human Rights Campaign as a distinguished Fed Club Council Member. She also works with GLSEN, GLAAD, Outfest, NCLR, LAMBDA Legal, and DAP Health, in addition to donating both time and finances to high-profile nonprofits. She has been a member of the Los Angeles Press Club for a couple of years and looks forward to the possibility of contributing to the future success of its endeavors. Milano’s passion for meeting people extends from Los Feliz to her favorite getaway, Palm Springs. There, she is a member of the Palm Springs Museum of Art and a prominent Old Las Palmas-area patron.