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The Relative Popularity of Genres Around the World

Chart_ActionProducers frequently wonder what their film or project is worth in key territories. While we can’t tell you real value, we can help you with the “relative” value by looking at how major genres perform around the world, relative to their global average.

We studied the territorial breakdown of theatrical box office grosses for 3,368 films. This covered most films released since the beginning of 2015. We then developed a formula for assessing the relative strength or weakness of each genre within each territory when compared to that genre’s global performance.

The results?  Well, it depends on the territory. See our full analysis of six key genres across 11 top territories at


About Stephen Follows: Stephen is a writer, producer and film industry analyst. His research has been featured in the New York Times, The Guardian, The Daily Mail and IndieWire. In addition to film analytics, Stephen is an award-winning writer-producer and runs a production company based in Ealing Studios, London.


About Bruce Nash: Bruce is founder and President of Nash Information Services, LLC, the provider of movie industry data and research services and operator of The Numbers , a web site that provides box office and video sales tracking, and daily industry news. Mr. Nash provides regular commentary and analysis for media outlets, including the New York Times, Variety, the Wall Street Journal and CBS News.

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Valerie Milano is the well-connected Senior Editor and Entertainment Critic at, a website that aggregates showbiz news curated for, and written by, insiders of the entertainment industry. (@HwoodTimes @TheHollywood.Times) Milano, whose extraordinary talents for networking in the famously tight-clad enclave of Hollywood have placed her at the center of the industry’s top red carpets and events since 1984, heads daily operations of a uniquely accessible, yet carefully targeted publication. For years, Milano sat on the board and tour coordinator of the Television Critics Association’s press tours. She has written for Communications Daily, Discover Hollywood, Hollywood Today, Television International, and Video Age International, and contributed to countless other magazines and digests. Valerie works closely with the Human Rights Campaign as a distinguished Fed Club Council Member. She also works with GLSEN, GLAAD, Outfest, NCLR, LAMBDA Legal, and DAP Health, in addition to donating both time and finances to high-profile nonprofits. She has been a member of the Los Angeles Press Club for a couple of years and looks forward to the possibility of contributing to the future success of its endeavors. Milano’s passion for meeting people extends from Los Feliz to her favorite getaway, Palm Springs. There, she is a member of the Palm Springs Museum of Art and a prominent Old Las Palmas-area patron.