By Jules Lavallee
Los Angeles, California (The Hollywood Times) 08/13/2020 – Fashion’s new rhythm is going digital and on September 19, 2020 in London, House of iKons will showcase their fashions, once again to a global audience. House of iKons success to date is based on the unique concept, celebrating the new generation of global creative talent. Being the voice for emerging creatives. “We position our “iKonic” designers as market leaders who create trends and not follow. The creativity from around the world infused with their local culture has become trendsetting within their own right.”- CEO of House of iKons, Savita Kaye. “We are thrilled to have Celebrity Host, Johny Pach.
House of iKons Fashion Week London live shows have pulled in over 1,000 people per day in attendance, with private clients, buyers, department stores and boutiques, also in attendance high net worth guests. “Now, with the global pandemic, the show must go on in a digital platform this will provide us the opportunity to take the global audience into the world of our creatives, hence the theme for our London show is, “An intimate insight into the world of our iKons.
The House of iKons have platformed world-wide, and has worked with celebrities such as Jlo, Katy Perry, Michelle Obama, Beyoncé and many more which can be seen on their social media and various press. Designers have also been selected from the shows to be wardrobe design for feature films.
In September 2016 House of iKons dedicated their LONDON fashion week show to ‘Prince’. House of iKons it was the only fashion house worl- wide to dedicate their show in the tragic passing of this iKonic artist. The show was aired world-wide and House of iKons received support from Prince’s Tribute team, who also flew in to attend and witness the show. 2018 ‘Robots on the Runway’ by Honee caused a storm world wide, that show was watched by over 350million viewers world-wide via BBC World and BBC Minute.
February 2020 more international designers from as far as Thailand and LA as well as up and coming emerging British designers graced the catwalk. The last fashion week show was a huge success; 42 designers under one roof in one day exhibited couture from around the world. House of iKons has joined forces with various TV channels and YouTube channels giving further exposure to 400 million viewers world wide. Latest collaboration is with a USA Reality TV show ‘Rising Fashion’ set to air with Amazon Prime TV.
Johny- What makes this show so special?
Johny: This is hands down one of the biggest and best shows for London Fashion week. Savita puts on an incredible production which includes a beautiful runway, which is the perfect height for her many professional photographers to capture the golden moments of the shows. The runway is perfectly lit, which showcases the unique designs in a special way and makes myself glow when hosting on stage. The designers are some of the best in the world, they are not afraid to live dangerously and showcase quirky, distinctive, idiosyncratic unique designs that wow the buzzing audience. The audience is electric, the vibe is fantastic and everyone who is involved wants to create something magical on the day and it’s a beautiful family unit.
I feel at home when hosting the house of ikons shows, I have been hosting the shows for many years, the audience know that they are in for a real treat when I host and can expect pure Johny Pach spontaneity, energy and light hearted banter on the day. It is by far one of the most enjoyable gigs I have ever presented in my extensive TV Presenting career and I am so grateful to have been a key member of the shows for many years and many more to come.
House of iKons is an official Associate to the International Art Fashion Council, and House of iKons is now on Wiki Video as one of the Top SIX Brands World Wide changing the face of fashion with its innovative diversity and range of creatives globally.
Savita Kaye: Pushing diversity in every way from ethnic backgrounds, size, shape, height and age. We will continue each season highlighting beauty and creativity not just in design and music but for ALL regardless of colour, ethnicity, size, shape and sexual orientation; as everyone has the right to feel and look good, feel confident about who they are in the HERE & NOW!! Everyone has that right and we will continue to push boundaries and stereotypes. We are still a small drop in this BIG OCEAN… But we will continue to create a storm and bring beauty and creativity to whoever you are, wherever you are, from around the world.”
As a result House of iKons are now one of the top 6 brands Innovative Voices in The Fashion World on Wiki Vid. Which is what House of iKons has stood for. Highlighting beauty, creativity from around the world pushing the boundaries that fashion, art and creativity is for everyone regardless of colour, ethnic origin, religious beliefs, size, age and sexual orientation. We will continue to showcase our iKons and shake the pillars of the fashion industry. These are the innovative voices of fashion’
You can expect lots of surprises which will be revealed during the digital show on Sept. 19, 2020 in London. Designers featured on the digital platforms will also be exhibiting at the live shows in 2021. Also a few iKonic designers have been invited back to talk about their journey from the House of iKons platform to their amazing successes today. Also the digital show will have presentations from the House of iKons Team, Hair & Makeup, Models, Photographers and Sponsors.
- Grand Opening: Sigrun
- N8 by Nathan Van De Velde – Graduate Fashion Designer Sponsored by House of iKons
- Girl Meets Brush – Sponsor
- iKonic Kids – Be Unique Be You, Korn Taylor, Ethnicroyals, Models Wardrobe
5.March Josh Rosales – Director of Media
- Joan Madison
- Postcode Fashion by Iryna Gavryliv
- Taj B Couture
- Her Rise Heritage
- Lyn Galo
- iKonic models
- American Umma
- Maurisa Coleman – Second in Charge to the CEO
- Ana de Sa
- Eye on Fashion
- iKonic Kids – Marie Belle Couture, Adriana Ostrowska, Love Collecton, Athea Couture
- Designs by Vida
- Hicks Mistry – International Celebrity Photographer
- The Fashion Life Tour – Sponsor
- Mark Gunter – Head of Photography
- The Hidden Beauty of Kurdistan – Represented by Zarya Azadi (Designers: Atelier by Khoshkar Horre, Yade Couture Atelier, Inci Hakbilen, a la Mode & JoJo)
- YKJ Fashion House