Watch the mind-altering video for “Mirror Love” – a song with a ’70s soul vibe where the group’s familiar rhythmic and melodic sections are intersperse to support the band’s acclaimed lyricism and storytelling – here.
NPR’s Bob Boilen says Mirror Love “extends into new neural sonic territory for the band, capturing the late ’70s sounds of the Bee Gees in both beat and chorus … [a] incredible kaleidoscopic visuals and bold sound” adding “this band is a must-see live!”
Starting on April 28th in Los Angeles, the San Francisco based band will kick off a 5-week national headlining tour in support of “Prelude To War,” the first installment of a broader upcoming project, “The War.”
“Prelude To War” – set for an April 28th release – is the follow up to the band’s LP “Beneath The Brine” which had critics at Paste Magazine, Spin and NPRraving “there’s a decent chance you’re about to discover your favorite new band.”
For almost two years, The Family Crest toured in support of “Beneath The Brine,” touring with Jukebox The Ghost, performing at Outside Lands and seeing their songs be featured in campaigns for GoPro, Carnival Cruises and Coachella.
“Mirror Love was written as a therapeutic response to the apathy I was observing around me at the time of its conception,” says songwriter Liam McCormick. “We all look at ourselves in a ‘rose-colored’ mirror of self-examination, and with the overwhelming amount of content we come across every second of every day, when we are afforded moments of self-reflection, it’s easy to forget to look beyond yourself.”
“We explore the things we want to do, who we want to be, and how we want to change the world, but often that desire doesn’t translate to action, and often it’s very one-dimensional. I’m the first to admit there’s something really romantic and positive about projecting a wish for change, but the follow-through is what counts, and just clicking a ‘like’ button doesn’t mean anything.
So when the ‘Mirror Love’ lyrics state, ‘Who we want to be, who we’re going to be,’ the idea is that just changing one word changes the dynamic and intention of the direction you are heading and if we do not make positive and necessary changes in this world, our children’s children will look back upon us as selfish fools.”
“Since the song was written, people in America and across the world have engaged in massive, passionate, beautiful displays of concern for humanity. I hope in listening to this song, anyone that has the desire to participate in social change, but hasn’t taken the initiative to do so, will feel empowered to take that step.”
Stay tuned for more new music!
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Tour Dates:
April 28th The Bootleg Theater Los Angeles, CA
April 29th The Rebel Lounge Phoenix, AZ
May 1st Double Wide Dallas, TX
May 2nd Stubbs BBQ Austin, TX
May 4th Blueberry Hill St. Louis, MO
May 5th The Basement Nashville, TN
May 7th Aisle 5 Atlanta, GA
May 9th Rock & Roll Hotel Washington, DC
May 10th Boot & Saddle Philadelphia, PA
May 11th Café 939 Boston, MA
May 12th Signal Kitchen Burlington, VT
May 13th Mercury Lounge New York, NY
May 14th Club Café Pittsburgh, PA
May 16th Beachland Tavern Cleveland, OH
May 17th The Loving Touch Ferndale, MI
May 18th Schubas Tavern Chicago, IL
May 19th The Backroom at Colectivo Coffee Milwaukee, WI
May20th Turf Club Saint Paul, MN
May 22nd Lost Lake Lounge Denver, CO
May 23rd Kilby Court Salt Lake City, UT
May 25th Barboza Seattle, WA
May 27th Doug Fir Lounge Portland, OR
June 3rd Great American Music Hall San Francisco, CA
The Family Crest is excited to proudly announce their new EP “Prelude To War” with the release of their first single “Mirror Love” via NPR’s All Songs TV.
