By Kim Kennedy
Los Angeles, California (The Hollywood Times) 3/24/2019
It seems today we are bombarded with custom services. Custom meal plans, a custom cell phone plans and even skincare developed to our custom needs. One thing I am not accustomed to, is a bad bra. As women we all know the joy, heartache and back ache, an ill-ﬁtting bra can cause. Thus we are romanticized into the concept of a “custom” bra. But just how did match up to those expectations and to it’s competitors.
Let’s talk design: Bra Lab offers a simple, but effective design. Personally I adore simple colors, nudes blacks etc., but I’m sure for some, their color choices would be a little too, simplistic. However they more than make up for this in their offerings of interchangeable straps and strapless designs. It seems to be almost endless the possibilities which Bra Lab have allowed its clients in their choice of clothes.
If you’ve ever needed a bra for a blouse or dress, which seemed perhaps too intricate to wear any support underneath, Bra Lab has got you girl! Their designs are the ideal mix of comfort and se appeal. Again, the designs are simply done, but the fabric used and ﬁt worked perfectly for me. With small touches of lace, they leave you feeling as if you’ve put on your nicest “traditional bra” with the added bonus of different strap options. The website takes you through step by step, ﬁrst you select your cup size & design, from there you choose your straps.
The prices are as to be expected, a little higher than the lowest on the market, but extremely affordable and in my opinion, a must-try! Don’t take my word for it… https://thebralab.com
Creator & Founding Partner
Gina has been drawn to the art of fashion ever since she was a child. At a young age she began learning the unique art of garment construction from her grandmother, Nonna, a master tailor from Italy, and visual design from her mother, Bonnie, who is known for her artful spirit and innate fashion sense. This artistic upbringing lead Gina to pursue a creative outlet later in life, and after acquiring a bachelor’s degree in graphic design at Ole Miss, she decided to create her own chain of contemporary women’s boutiques. She quickly fell in love with working in the fashion industry. Frustration with bra options for the clothing she was buying for her stores brought her to think outside the box. She would go on to create the first prototype of the bra. Gina’s deep appreciation for style, design and an entrepreneurial flair made the perfect storm, and soon The Bra Lab came to be.
Like her sister, Jennifer learned the arts of tailoring and design straight from her grandmother and mother. Coming from a family of immigrant entrepreneurs, she was taught the importance of hard work and perseverance at an early age. These influences ignited a love of travel and a passion for business, entrepreneurship & knowledge that would follow her the rest of her life. Jennifer holds a bachelor’s degree in finance from DePaul University in Chicago and a MBA from the University of Geneva in Switzerland. She has work experience at a top global Investment Bank and the United Nations. Her work and travels have taught her the importance of profitability, sustainability and social responsibility, while providing her with business savviness and global stewardship. Jennifer is committed to bettering global education, the environment, and the welfare of animals. These issues are things she has always hoped to bring to her own business.