Home #Hwoodtimes SZA performs “IN BLOOM” Virtual Concert

SZA performs “IN BLOOM” Virtual Concert

Tonight, SZA took to the stage to perform “IN BLOOM”, a virtual multisensory show created in partnership with Grey Goose Essences – the iconic vodka brand’s fresh new line of fruit and botanical-infused vodkas. Over 5M viewers tuned in to watch the livestream debut. The Grammy-nominated star served as Creative Consultant, where she lent her artistry to help ideate everything from the dynamic set design, to storyline, to lighting and more.

Fans can re-watch the one-of-kind show on the Grey Goose YouTube Channel through July 8th. Those looking to keep the “In Bloom” vibes this summer can recreate the evening’s signature serves at-home by ordering the Grey Goose Essences In Bloom Cocktail Kit, which includes all three Essences flavors, sparkling water and garnishes via


Buzzworthy items from the concert include:

  • Fans went into a frenzy online when SZA debuted a snippet of “Shirt” – a new track from her highly-anticipated sophomore album
  • SZA performed an unreleased version of “Love Galore”, her ultra-popular hit featuring Travis Scott on her “CTRL” album
  • The star sported a mix of high-end and emerging black designers that she discovered for herself on the gram – full outfit details include top by Dexter, bodysuit by Jade Cooper, gloves by Danbi, boots by Bottega Veneta.
  • To create the immersive show, custom high-speed drones with a variety of cameras and angles circled the stage to bring the audience into the room.

“IN BLOOM, Imagined By SZA” Cocktail Recipes:



Citrusy and floral, GREY GOOSE® Essences Strawberry and Lemongrass is lengthened by a delicate cordial and effervescent club soda, delivering a cocktail both refreshing and as easy going as a light breeze.


1 ½ oz GREY GOOSE Essences Strawberry & Lemongrass


¼ oz Lime and Rose Cordial

4 oz Club Soda


Dry Rose Buds

Method: Fill a chilled glass with cubed ice, add GREY GOOSE Essences Strawberry and Lemongrass and the Lime and Rose Cordial. Top with Fever Tree Club Soda. Then simply garnish with some rose buds. 



The bright watermelon and sweet basil from GREY GOOSE® Essences is brought to center stage with basil syrup, and combines perfectly with subtle floral notes of elderflower tonic.


1 ½ oz GREY GOOSE Essences Watermelon & Basil

¼ oz Basil Syrup

4 oz Fever Tree Elderflower Tonic

Dry Rose Buds 

Method: Fill a chilled glass with cubed ice, add GREY GOOSE Essences Watermelon and Basil, and the Basil Syrup. Top with Fever Tree Elderflower Tonic. Then simply garnish with some rose buds.


Reminiscent of a fresh slice of cobbler in the middle of a summer evening, this cocktail combines the flavors of GREY GOOSE Essences ripe peaches, and blackberries from the syrup, that are then balanced with the bright citrus notes and slightly bitter moments of the Mediterranean tonic.


1.5oz GREY GOOSE Essences White Peach & Rosemary

0.25oz Blackberry Syrup

4oz Fever Tree Mediterranean Tonic

Dry Rose Buds

Method: Fill a chilled glass with cubed ice, add GREY GOOSE Essences White Peach and Rosemary and the Blackberry Syrup. Top with Fever Tree Mediterranean tonic. Then simply garnish with some rose buds.

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Valerie Milano is the well-connected Senior Editor and Entertainment Critic at, a website that aggregates showbiz news curated for, and written by, insiders of the entertainment industry. (@HwoodTimes @TheHollywood.Times) Milano, whose extraordinary talents for networking in the famously tight-clad enclave of Hollywood have placed her at the center of the industry’s top red carpets and events since 1984, heads daily operations of a uniquely accessible, yet carefully targeted publication. For years, Milano sat on the board and tour coordinator of the Television Critics Association’s press tours. She has written for Communications Daily, Discover Hollywood, Hollywood Today, Television International, and Video Age International, and contributed to countless other magazines and digests. Valerie works closely with the Human Rights Campaign as a distinguished Fed Club Council Member. She also works with GLSEN, GLAAD, Outfest, NCLR, LAMBDA Legal, and DAP Health, in addition to donating both time and finances to high-profile nonprofits. She has been a member of the Los Angeles Press Club for a couple of years and looks forward to the possibility of contributing to the future success of its endeavors. Milano’s passion for meeting people extends from Los Feliz to her favorite getaway, Palm Springs. There, she is a member of the Palm Springs Museum of Art and a prominent Old Las Palmas-area patron.