Home #Hwoodtimes SZA performs “IN BLOOM” Virtual Concert

SZA performs “IN BLOOM” Virtual Concert

Tonight, SZA took to the stage to perform “IN BLOOM”, a virtual multisensory show created in partnership with Grey Goose Essences – the iconic vodka brand’s fresh new line of fruit and botanical-infused vodkas. Over 5M viewers tuned in to watch the livestream debut. The Grammy-nominated star served as Creative Consultant, where she lent her artistry to help ideate everything from the dynamic set design, to storyline, to lighting and more.

Fans can re-watch the one-of-kind show on the Grey Goose YouTube Channel through July 8th. Those looking to keep the “In Bloom” vibes this summer can recreate the evening’s signature serves at-home by ordering the Grey Goose Essences In Bloom Cocktail Kit, which includes all three Essences flavors, sparkling water and garnishes via https://drinkgreygoose.com/category/813.

Buzzworthy items from the concert include:

  • Fans went into a frenzy online when SZA debuted a snippet of “Shirt” – a new track from her highly-anticipated sophomore album
  • SZA performed an unreleased version of “Love Galore”, her ultra-popular hit featuring Travis Scott on her “CTRL” album
  • The star sported a mix of high-end and emerging black designers that she discovered for herself on the gram – full outfit details include top by Dexter, bodysuit by Jade Cooper, gloves by Danbi, boots by Bottega Veneta.
  • To create the immersive show, custom high-speed drones with a variety of cameras and angles circled the stage to bring the audience into the room.

“IN BLOOM, Imagined By SZA” Cocktail Recipes:


Citrusy and floral, GREY GOOSE® Essences Strawberry and Lemongrass is lengthened by a delicate cordial and effervescent club soda, delivering a cocktail both refreshing and as easy going as a light breeze.


1 ½ oz GREY GOOSE Essences Strawberry & Lemongrass

¼ oz Lime and Rose Cordial

4 oz Club Soda

Dry Rose Buds

Method: Fill a chilled glass with cubed ice, add GREY GOOSE Essences Strawberry and Lemongrass and the Lime and Rose Cordial. Top with Fever Tree Club Soda. Then simply garnish with some rose buds. 


The bright watermelon and sweet basil from GREY GOOSE® Essences is brought to center stage with basil syrup, and combines perfectly with subtle floral notes of elderflower tonic.


1 ½ oz GREY GOOSE Essences Watermelon & Basil

¼ oz Basil Syrup

4 oz Fever Tree Elderflower Tonic

Dry Rose Buds 

Method: Fill a chilled glass with cubed ice, add GREY GOOSE Essences Watermelon and Basil, and the Basil Syrup. Top with Fever Tree Elderflower Tonic. Then simply garnish with some rose buds.


Reminiscent of a fresh slice of cobbler in the middle of a summer evening, this cocktail combines the flavors of GREY GOOSE Essences ripe peaches, and blackberries from the syrup, that are then balanced with the bright citrus notes and slightly bitter moments of the Mediterranean tonic.


1.5oz GREY GOOSE Essences White Peach & Rosemary

0.25oz Blackberry Syrup

4oz Fever Tree Mediterranean Tonic

Dry Rose Buds

Method: Fill a chilled glass with cubed ice, add GREY GOOSE Essences White Peach and Rosemary and the Blackberry Syrup. Top with Fever Tree Mediterranean tonic. Then simply garnish with some rose buds.

Previous articleDandelion Season to Blossom at Cannes Film Festival
Next articleThe L Word: Generation Q
Avatar photo
Valerie Milano is the well-connected Senior Editor and TV Critic at The Hollywood Times, a showbiz/promotions aggregate mainly for insiders. She has written for Communications Daily in DC, Discover Hollywood, Hollywood Today, Television International, and Video Age International in NYC. Valerie works closely with GLSEN, GLAAD, Human Rights Campaign (Fed Club Council Member), LAMBDA Legal, NCLR, and Outfest. She is also a member of the LA Press Club. She is a lay minister and parishioner of the Blessed Sacrament Catholic Church in Hollywood. Milano loves meeting people and does so in her getaway home in Palm Springs as a member of the Palm Springs Museum, Palm Springs Center and DAP Health (Partners for Life member). For years Valerie Milano had volunteered as a board member and one of the chief organizers for the Television Critics Association’s press tours. The tours take place twice a year in Beverly Hills/Pasadena.