Advertisement
Home TV/CABLE SYFY WIRE to Expand Genre Coverage Across Linear and Digital Platforms

SYFY WIRE to Expand Genre Coverage Across Linear and Digital Platforms

KRYPTON Superman Prequil | SYFY 25th Anniversay
The-Expanse-2-e1494468560703-900x450
The Expanse 

New Visual Identity, Including Logo, to Debut June 19 

SYFY WIRE to Expand Genre Coverage Across Linear and Digital Platforms 

Advertisement

Major New Original Scripted Projects Announced, Including Series Pickups for

KRYPTON and HAPPY! and Development on George R.R. Martin’s NIGHTFLYERS

Advertisement

NEW YORK, NY – MAY 11, 2017 – In advance of its 25th anniversary this September, SYFY today announced a strategic point of view focused on a renewed commitment to the genre and fandom at large. This includes an all-new look and feel, an expansion of its news division SYFY WIRE, and high profile additions to the network’s ambitious original programming slate.

“I can think of no better occasion than SYFY’s 25th anniversary to get back to our roots, double down on premium original programming, and put fans at the center of everything we do,” said Chris McCumber, President, Entertainment Networks for NBCUniversal Cable Entertainment.

“As the only television network dedicated to the genre 24/7, we’re building the ultimate universe for this passionate community to call home.”

Debuting on June 19, SYFY’s updated visual identity includes a new logo, typeface and look across all linear, digital, social and experiential platforms.

“This is a wholesale change, top to bottom, of the way we express ourselves,” said Alexandra Shapiro, Executive Vice President, Marketing and Digital, Entertainment Networks for NBCUniversal Cable Entertainment.

“Our new branding is designed for the digital age and tailored to the consumption patterns of our audience, allowing us to celebrate and engage with fans on every consumer touchpoint.”

Additionally, SYFY is scaling and expanding its editorial division SYFY WIRE to infuse breaking genre news, in-depth analysis and thought-provoking original content across its entire ecosystem. Through SYFY WIRE’s website (http://syfywire.com) and on air via future program development, programming integrations and regular interstitials and lower thirds, SYFY WIRE will cover the latest and greatest in genre TV, film, books, comics, gaming and technology.

On the programming front, SYFY’s original development filter will encompass science fiction, fantasy, paranormal and superheroes/comics, reflecting the rich depth of the genre. As part of this, SYFY today announced two new high profile series pickups. The highly anticipated Superman prequel KRYPTON and the graphic novel adaptation: HAPPY!, starring Christopher Meloni will join the network’s acclaimed originals slate including:

Advertisement
  • THE EXPANSE
  • THE MAGICIANS
  • 12 MONKEYS
  • CHANNEL ZERO

Additionally, the network announced new development project NIGHTFLYERS, based on the George R.R. Martin novella, which joins previously announced high profile development including BRAVE NEW WORLD, HYPERION and STRANGER IN A STRANGE LAND.

About SYFY

SYFY is a global, multiplatform media brand that gives science fiction fans of all kinds a universe to call home. Celebrating the genre in all its forms, SYFY super-serves passionate fans with original science fiction, fantasy, paranormal and superhero programming, live event coverage and imaginative digital and social content. The brand is powered by SYFY Wire (www.syfywire.com), the premier portal for breaking genre news, insight and commentary. SYFY is a network of NBCUniversal, one of the world’s leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation.

Advertisement

##

Previous articleRÉMY MARTIN CELEBRATES NATIONAL COGNAC DAY at Vandal Lounge NYC
Next articleLady Gaga in Samsung Commercial
Valerie Milano is the well-connected Senior Editor and TV Critic at TheHollywoodTimes.today, a website that aggregates showbiz news curated for, and written by, insiders of the entertainment industry. (@HwoodTimes @TheHollywood.Times) Milano, whose extraordinary talents for networking in the famously tight-clad enclave of Hollywood have placed her at the center of the industry’s top red carpets and events since 1984, heads daily operations of a uniquely accessible, yet carefully targeted publication. For years, Milano sat on the board as a chief organizer of the Television Critics Association’s press tours, held twice a year in Beverly Hills and Pasadena. She has written for Communications Daily, Discover Hollywood, Hollywood Today, Television International, and Video Age International, and contributed to countless other magazines and digests. Valerie works closely with the Human Rights Campaign as a distinguished Fed Club Council Member. She also works with GLSEN, GLAAD, Outfest, NCLR, LAMBDA Legal, and the Desert Aids Project, in addition to donating both time and finances to high-profile nonprofits. She has been an active member of the Los Angeles Press Club for a couple of years and looks forward to the possibility of contributing to the future success of its endeavors. Milano’s passion for meeting people extends from Los Feliz to her favorite getaway, Palm Springs. There, she is a member of the Palm Springs Museum of Art and a prominent Old Las Palmas-area patron.