Los Angeles, California (The Hollywood Times) 01/14/2020 – Inspired by the Jersey Shore, Surf’s Up Candle is making big waves nationally with their irresistible collection of their Surf Wax and Ocean Breeze whipped body creams, Chocolate Cherry and Hawaiian Sun Surf Wit Candle, and sugar scrubs. We spoke with the Owner and Founder of Surf’s Up Candle, Michelle Fontanez.
There is something about living in New Jersey near the ocean that heightens our senses, tell us about your background
I grew up in North Jersey and always looked forward to coming down to the Jersey Shore whenever I could – it’s a beautiful, serene place to be. I lived up north for most of my life but always dreamed of moving to “The Shore” one day. After my divorce, I knew it was time. So, after a few other moves, I finally made the plunge and moved here with my four children. I knew we all needed a change of scenery and there was no better place to get me through those difficult moments than with the ocean as my backyard. It is also the place that inspired me to start Surf’s Up Candle. Needless to say, I never looked back and I will never want to leave!
Valentine’s Day is around the corner. Tell us about Surf’s Up Candle. What will lovers enjoy from your collection?
Surf’s Up Candles Valentine’s Day collection features some of my favorite artwork ever! It is cute, fun with splashes of our signature vintage vibe. I really wanted to offer something for our customers that is easy to send to someone special, especially during these times when they otherwise may not be able to give them something in person. They are a great gift that anyone would love to receive from their Valentine, and our Chocolate Cherry candle is even calorie-free!
Surf’s Up Candle offers heavenly whipped body cream with coconut lime, ocean breeze, and lavender body cream. What are your top-sellers?
Our top sellers in the body cream are Surf Wax, Coconut Lime, and Ocean Breeze! They are the top-selling scents for all our products across the board. I promise you will be transported to the beach with your feet in the sand and the sounds of the ocean in the background when you smell any of these signature scents.
Share your favorite natural sugar scrubs and other sensational products from your collection.
My favorite product will always be the candles because they were the first product I started making. Besides the candles, I really love our sugar scrubs! They are an all-natural exfoliant that leaves your skin smelling divine and feeling ultra-smooth.
What are people saying about Surf’s Up Candle?
Our customers love that we have created handmade (right in the United States – Belmar, NJ) and all-natural soy products. While our collections offer a variety of styles that appeal to all different people, our signature look has a vintage vibe that our customers absolutely love
How has the pandemic changed your business model? What is your hope for 2021?
The pandemic changed our business drastically! Pre-pandemic we were primarily a wholesale company. The pandemic forced us to very quickly re-evaluate our business model which led to a greater focus on retail. Luckily, it worked, and we could not be more grateful. I am extremely excited about the new products we are launching in early 2021 – so stay tuned!