Home #Hwoodtimes Summer with Shiseido

Summer with Shiseido

By Valerie Milano


Los Angeles, CA (The Hollywood Times) 6/27/20 – Shiseido’s new ad campaign celebrates the launch of Shiseido Ultimate Sun Protector Lotion SPF 50+! The fantastic beauty company, which has a global partnership with the World Surf League, features two surfing influencers who are top 20 professional surfers: Lakey Peterson and Sage Erickson.

“As an athlete who spends most of my time outside, I love knowing @shiseido Ultimate Sun Protector Lotion works harder when exposed to water and heat,” said  Peterson on her Instagram. “Being SPF 50, I can surf for hours and not have to worry about getting burned. It’s really easy for me to use and I trust it.”


As everyone knows, in the summertime sunscreen is a vital part of your beauty routine! Shiseido Sun Skincare’s new product is Invisible Broad-Spectrum SPF 50+ sunscreen. It is powered by Shiseido’s popular WetForce Technology, with the new addition of HeatForce. Together they create a protective veil that becomes more effective in heat, water, and sweat.

Erickson was equally enthused on her Instagram post. “I’m so excited to finally announce my partnership with @shiseido for the launch of their NEW Ultimate Sun Protector SPF 50+ sunscreens! I’ve always admired their dedication to quality and performance in the beauty space. Couldn’t imagine a better sunscreen. It was delightful working with @lakeypeterson on this amazing launch. Stay tuned for more soon!”

This amazing global initiative was shot last December in Australia and is chock full of authentic surf action! The campaign focuses on ocean conservancy and the relationship with the surfing community. The new formula is ocean-friendly, free of oxybenzone and octinoxate, and goes on clear on all skin tones.

Shiseido USA – Ginzo, Tokyo, Japan – Lakey Peterson and Sage Erickson


Shiseido USA – #1 in Face and Body Protection – Energized by Water

Previous articleMob Without Malice 
Next articleWilliam Randolph Hearst & Marion Davies’ New York Home!
Valerie Milano is the well-connected Senior Editor and Entertainment Critic at, a website that aggregates showbiz news curated for, and written by, insiders of the entertainment industry. (@HwoodTimes @TheHollywood.Times) Milano, whose extraordinary talents for networking in the famously tight-clad enclave of Hollywood have placed her at the center of the industry’s top red carpets and events since 1984, heads daily operations of a uniquely accessible, yet carefully targeted publication. For years, Milano sat on the board and tour coordinator of the Television Critics Association’s press tours. She has written for Communications Daily, Discover Hollywood, Hollywood Today, Television International, and Video Age International, and contributed to countless other magazines and digests. Valerie works closely with the Human Rights Campaign as a distinguished Fed Club Council Member. She also works with GLSEN, GLAAD, Outfest, NCLR, LAMBDA Legal, and DAP Health, in addition to donating both time and finances to high-profile nonprofits. She has been a member of the Los Angeles Press Club for a couple of years and looks forward to the possibility of contributing to the future success of its endeavors. Milano’s passion for meeting people extends from Los Feliz to her favorite getaway, Palm Springs. There, she is a member of the Palm Springs Museum of Art and a prominent Old Las Palmas-area patron.