Home #Hwoodtimes Summer with Shiseido

Summer with Shiseido

By Valerie Milano

Los Angeles, CA (The Hollywood Times) 6/27/20 – Shiseido’s new ad campaign celebrates the launch of Shiseido Ultimate Sun Protector Lotion SPF 50+! The fantastic beauty company, which has a global partnership with the World Surf League, features two surfing influencers who are top 20 professional surfers: Lakey Peterson and Sage Erickson.

“As an athlete who spends most of my time outside, I love knowing @shiseido Ultimate Sun Protector Lotion works harder when exposed to water and heat,” said  Peterson on her Instagram. “Being SPF 50, I can surf for hours and not have to worry about getting burned. It’s really easy for me to use and I trust it.”

As everyone knows, in the summertime sunscreen is a vital part of your beauty routine! Shiseido Sun Skincare’s new product is Invisible Broad-Spectrum SPF 50+ sunscreen. It is powered by Shiseido’s popular WetForce Technology, with the new addition of HeatForce. Together they create a protective veil that becomes more effective in heat, water, and sweat.

Erickson was equally enthused on her Instagram post. “I’m so excited to finally announce my partnership with @shiseido for the launch of their NEW Ultimate Sun Protector SPF 50+ sunscreens! I’ve always admired their dedication to quality and performance in the beauty space. Couldn’t imagine a better sunscreen. It was delightful working with @lakeypeterson on this amazing launch. Stay tuned for more soon!”

This amazing global initiative was shot last December in Australia and is chock full of authentic surf action! The campaign focuses on ocean conservancy and the relationship with the surfing community. The new formula is ocean-friendly, free of oxybenzone and octinoxate, and goes on clear on all skin tones.

Shiseido USA – Ginzo, Tokyo, Japan – Lakey Peterson and Sage Erickson

Shiseido USA – #1 in Face and Body Protection – Energized by Water

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Valerie Milano is the well-connected Senior Editor and TV Critic at TheHollywoodTimes.Today, a showbiz/promotions aggregate mainly for insiders. She has written for Communications Daily, Hollywood Today, Television International, and Video Age International plus freelanced for others. Valerie donates and works closely with the Human Rights Campaign (Fed Club Council Member), GLSEN, Outfest, NCLR, LAMBDA Legal and the Desert Aids Project. She is a member of the Los Angeles Press Club. Milano loves meeting people and does so in her fave getaway Palm Springs as a member of the Palm Springs Museum of Art and the Old Las Palmas area community member. Valerie was a veteran 17-year member, and one of the "chief organizers” of the prestigious and long running, TCA: Television Critics Association’s press tour. For years Valerie was a board member and one of the chief organizers of the association. TCA press tours are “a must” for hundreds of TV critics twice a year, in Beverly Hills and in Pasadena.