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Summer with Shiseido

By Valerie Milano

Los Angeles, CA (The Hollywood Times) 6/27/20 – Shiseido’s new ad campaign celebrates the launch of Shiseido Ultimate Sun Protector Lotion SPF 50+! The fantastic beauty company, which has a global partnership with the World Surf League, features two surfing influencers who are top 20 professional surfers: Lakey Peterson and Sage Erickson.

“As an athlete who spends most of my time outside, I love knowing @shiseido Ultimate Sun Protector Lotion works harder when exposed to water and heat,” said  Peterson on her Instagram. “Being SPF 50, I can surf for hours and not have to worry about getting burned. It’s really easy for me to use and I trust it.”

As everyone knows, in the summertime sunscreen is a vital part of your beauty routine! Shiseido Sun Skincare’s new product is Invisible Broad-Spectrum SPF 50+ sunscreen. It is powered by Shiseido’s popular WetForce Technology, with the new addition of HeatForce. Together they create a protective veil that becomes more effective in heat, water, and sweat.

Erickson was equally enthused on her Instagram post. “I’m so excited to finally announce my partnership with @shiseido for the launch of their NEW Ultimate Sun Protector SPF 50+ sunscreens! I’ve always admired their dedication to quality and performance in the beauty space. Couldn’t imagine a better sunscreen. It was delightful working with @lakeypeterson on this amazing launch. Stay tuned for more soon!”

This amazing global initiative was shot last December in Australia and is chock full of authentic surf action! The campaign focuses on ocean conservancy and the relationship with the surfing community. The new formula is ocean-friendly, free of oxybenzone and octinoxate, and goes on clear on all skin tones.

Shiseido USA – Ginzo, Tokyo, Japan – Lakey Peterson and Sage Erickson

Shiseido USA – #1 in Face and Body Protection – Energized by Water

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Valerie Milano is the well-connected Senior Editor and TV Critic at The Hollywood Times, a showbiz/promotions aggregate mainly for insiders. She has written for Communications Daily in DC, Discover Hollywood, Hollywood Today, Television International, and Video Age International in NYC. Valerie works closely with GLSEN, GLAAD, Human Rights Campaign (Fed Club Council Member), LAMBDA Legal, NCLR, and Outfest. She is also a member of the LA Press Club. She is a lay minister and parishioner of the Blessed Sacrament Catholic Church in Hollywood. Milano loves meeting people and does so in her getaway home in Palm Springs as a member of the Palm Springs Museum, Palm Springs Center and DAP Health (Partners for Life member). For years Valerie Milano had volunteered as a board member and one of the chief organizers for the Television Critics Association’s press tours. The tours take place twice a year in Beverly Hills/Pasadena.