Home #Hwoodtimes Schwinn and LuluLemon Close Out Summer with Classic Cruiser Launch

Schwinn and LuluLemon Close Out Summer with Classic Cruiser Launch

The Summer fruit and cheese buffet at the Schwinn Summer Send Off

By Audrey Rock

Photos by THT


West Hollywood, CA (The Hollywood Times) 9/23/18 – The elite active of Beverly Hills descended on LuluLemon Thursday night to check out Schwinn’s space-friendly new Schwinn Classic Cruiser exercise bike.  Out on the terrace behind Melrose in the late summer warmth, guests mingled, free Lululemon t-shirts were printed with custom designs, photographers snapped candids, and a deejay spun classic hits from the 90’s—clearly the generation from which most guests identified.

Brulee cheese plate

A lovely, colors-of-summer cheese and fruit table was laid out artfully for guests to enjoy, and Dream Pops passed out various flavors of vegan, plant-based gluten-free ice cream pops packed with electrolytes and vitamins.


A healthy, activity-based private celebration all centered around the bright red bicycle that gets you moving in your own living room and pops with retro-appeal.  Several were placed around the courtyard, and guests had a chance to try it out for themselves.  Invariably, they were delighted.

“The cool thing is, it comes with an app, so it’s got interval training on it, it’s got regular cruise on it, all those things,” John Fread, Director of Global Marketing Communications for Nautilus, Inc. told THT.

The new Schwinn Classic Cruiser

Priced at $499 and dripping with retro appeal, it’s a great option for people who like to stay active in any weather, live in a small space and want their equipment to look great.  Traditionally large equipment that fits into small spaces is something truly valuable in cities like New York and Los Angeles.

“We’re really excited to be bringing something for folks who don’t want a really traditional exercise bike in their home, people can still fit this in small spaces, and it’s kind of fun at the same time,” said Fread.  At less than three feet, it’s compact size makes it highly appealing for city dwellers.


Those in the invite list, in addition to being treated to nearly $150.00 worth of free Lululemon swag, including a custom printed tee shirt and yoga pants (which weren’t actually distributed at the event, instead offering guests a voucher to return), were treated to a 20% in-store discount, the company of good friends, a chance to win a Schwinn Classic Cruiser and an airy atmosphere dedicated to the joy of working out.

Printing custom Lululemon teeshirts

It was a perfect way to close out a summer that, if you have a new Schwinn Classic Cruiser, doesn’t ever really have to end.


“We’re excited to be launching it,” said Fread.

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Valerie Milano is the well-connected Senior Editor and TV Critic at, a website that aggregates showbiz news curated for, and written by, insiders of the entertainment industry. (@HwoodTimes @TheHollywood.Times) Milano, whose extraordinary talents for networking in the famously tight-clad enclave of Hollywood have placed her at the center of the industry’s top red carpets and events since 1984, heads daily operations of a uniquely accessible, yet carefully targeted publication. For years, Milano sat on the board as a chief organizer of the Television Critics Association’s press tours, held twice a year in Beverly Hills and Pasadena. She has written for Communications Daily, Discover Hollywood, Hollywood Today, Television International, and Video Age International, and contributed to countless other magazines and digests. Valerie works closely with the Human Rights Campaign as a distinguished Fed Club Council Member. She also works with GLSEN, GLAAD, Outfest, NCLR, LAMBDA Legal, and the Desert Aids Project, in addition to donating both time and finances to high-profile nonprofits. She has been an active member of the Los Angeles Press Club for a couple of years and looks forward to the possibility of contributing to the future success of its endeavors. Milano’s passion for meeting people extends from Los Feliz to her favorite getaway, Palm Springs. There, she is a member of the Palm Springs Museum of Art and a prominent Old Las Palmas-area patron.