By Audrey Rock
Photos by THT
West Hollywood, CA (The Hollywood Times) 9/23/18 – The elite active of Beverly Hills descended on LuluLemon Thursday night to check out Schwinn’s space-friendly new Schwinn Classic Cruiser exercise bike. Out on the terrace behind Melrose in the late summer warmth, guests mingled, free Lululemon t-shirts were printed with custom designs, photographers snapped candids, and a deejay spun classic hits from the 90’s—clearly the generation from which most guests identified.
A lovely, colors-of-summer cheese and fruit table was laid out artfully for guests to enjoy, and Dream Pops passed out various flavors of vegan, plant-based gluten-free ice cream pops packed with electrolytes and vitamins.
A healthy, activity-based private celebration all centered around the bright red bicycle that gets you moving in your own living room and pops with retro-appeal. Several were placed around the courtyard, and guests had a chance to try it out for themselves. Invariably, they were delighted.
“The cool thing is, it comes with an app, so it’s got interval training on it, it’s got regular cruise on it, all those things,” John Fread, Director of Global Marketing Communications for Nautilus, Inc. told THT.
Priced at $499 and dripping with retro appeal, it’s a great option for people who like to stay active in any weather, live in a small space and want their equipment to look great. Traditionally large equipment that fits into small spaces is something truly valuable in cities like New York and Los Angeles.
“We’re really excited to be bringing something for folks who don’t want a really traditional exercise bike in their home, people can still fit this in small spaces, and it’s kind of fun at the same time,” said Fread. At less than three feet, it’s compact size makes it highly appealing for city dwellers.
Those in the invite list, in addition to being treated to nearly $150.00 worth of free Lululemon swag, including a custom printed tee shirt and yoga pants (which weren’t actually distributed at the event, instead offering guests a voucher to return), were treated to a 20% in-store discount, the company of good friends, a chance to win a Schwinn Classic Cruiser and an airy atmosphere dedicated to the joy of working out.
It was a perfect way to close out a summer that, if you have a new Schwinn Classic Cruiser, doesn’t ever really have to end.
“We’re excited to be launching it,” said Fread.