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Title Design Can Shape the Tone of an Entire TV Series

Once upon a time, the opening sequence of the typical primetime television series (dramas, in particular) was a showcase for both its success and its heritage. And it set the tone for the entire series.

The original version of serialized drama “Dallas” is one such example, with a cascading title sequence (amid a pulsating theme) exhibiting the location and the lead performers. Crime solvers “Magnum, P.I.,” “Miami Vice” and the original “Hawaii Five-O” were equally memorable (with the current version of the Honolulu-based series fondly recreated). Then there was that “girl that made it all,” Mary Tyler Moore, throwing her beret up in the air in the streets on Minneapolis on sitcom “The Mary Tyler Moore Show.”

Also notable was “The Wonder Years, “which offered the perfect blend of 1960s nostalgia through the lens of Super 8 home movies.

With time came change, and network executives hungry for additional commercial time (translation: greater revenue). So, what was once a staple for those classics from yesteryear often became nothing more than the opening credits blended into the first scene. But there are still exceptions.

For three recent exceptions, click here

Also from Promax BDA: The 2018 Conference:

-Spotify Embraces Global Video – Click here

-The Art of Rebranding and How to Do It Successfully – Click here

-Bringing Clarity to the Brand Through the Creative – Click here

-YouTube TV Seeks an Easier Way to Watch, Says CMO Angela Courtin -Click here

-Linear Television Is Still Beneficial, According to Mike Benson of Amazon Studios – Click here

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Valerie Milano is the well-connected Senior Editor and TV Critic at TheHollywoodTimes.Today, a showbiz/promotions aggregate mainly for insiders. She has written for Communications Daily, Hollywood Today, Television International, and Video Age International plus freelanced for others. Valerie donates and works closely with the Human Rights Campaign (Fed Club Council Member), GLSEN, Outfest, NCLR, LAMBDA Legal and the Desert Aids Project. She is a member of the Los Angeles Press Club. Milano loves meeting people and does so in her fave getaway Palm Springs as a member of the Palm Springs Museum of Art and the Old Las Palmas area community member. For years Valerie was a board member and one of the chief organizers for the Television Critics Association’s press tours. The tours take place twice a year in Beverly Hills/Pasadena.