|ON THIS DAY
Summer variety hour “The Steve Allen Show” premiered on CBS in 1967.The cast included Jayne Meadows, Louise Nye, Ruth Buzzi and John Byner…Kooky talent show “The Gong Show,” hosted by Chuck Barris, debuted on NBC in daytime in 1976. It also aired in first-run syndication (from 1976 to 1980) and was revived in the 1988-89 season. The current revival on ABC will be returning this summer…”Michael Nesmith in Television Parts,”a combination of music and comedy, opened on NBC in 1985…Zsa Zsa Gaborwas arrested in 1989 for slapping a Beverly Hills motorcycle patrolman…In 1995, Michael Jackson and Lisa Marie Presley-Jackson were interviewed on “Prime Time Live” by Diane Sawyer….The final episode of “Lois & Clark -The New Adventures of Superman” aired on ABC in 1997. It ran for four seasons…Celebrity Birthdays: “The Jeffersons” and “227” star Marla Gibbs is 87; Presidential Donald Trump is 72 Singer Boy George is 57; “Baywatch” star Yasmine Bleeth is 50; “Glee” star Kevin McHale is 30; “Pretty Little Liars” star Lucy Hale is 29.
-Did You Know?:
“The Gong Show Movie” in 1980 followed Chuck Barris through a series of outrageous competitors, stressful situations, a nervous breakdown (which compels him to run away and hide in the desert) and other comic hijinks in his life and work on the TV show. For a look, click here
Wednesday, June 13, 2018
CBS: 5.1/ 9, ABC: 3.5/ 6, NBC: 2.2/ 4, Fox: 0.9/ 2
Percent Change From the Year-Ago Evening
Fox: +12, CBS: + 2, ABC: – 3, NBC: -46
Canceled CBS medical drama “Code Black” topped the night, with a 4.0 rating/8 share in the household overnights in the 10 p.m. hour. Comparably, that bested competing drama “Reverie” on ABC (#2: 1.7/ 3) and a repeat of “Shark Tank” on ABC (#3: 1.4/ 3) by 135 percent and 186 percent, respectively. And it built from a repeat of an encore telecast of “SEAL Team” (#3: 2.5/ 4 at 9 p.m.) by 60 percent. In other words, the Eye net should reverse its decision and renew it for a fourth season.
For the remainder of the analysis and the half-hour household breakdown for Wednesday, June 13, click here
Live+Same Day Data
Monday 6/11/18: Click here
Tuesday 6/12/18: Click here
2017-18 Live+Same Day Season Ratings – Click here
Syndication 2017-18 Season Ratings: “Jeopardy!,” “Inside Edition,” “Millionaire” Increase Year-to-Year – Click here
Source: Nielsen Media Research
| Highlights from the 2018 PromaxBDA Conference in NYC
Title Design Can Shape the Tone of an Entire TV Series
Once upon a time, the opening sequence of the typical primetime television series (dramas, in particular) was a showcase for both its success and its heritage. And it set the tone for the entire series.
The original version of serialized drama “Dallas” is one such example, with a cascading title sequence (amid a pulsating theme) exhibiting the location and the lead performers. Crime solvers “Magnum, PI,” “Miami Vice” and the original “Hawaii Five-O” were equally memorable (with the current version of the Honolulu-based series fondly recreated). Then there was that “girl that made it all,” Mary Tyler Moore, throwing her beret up in the air in the streets on Minneapolis on sitcom “The Mary Tyler Moore Show.”
With time came change, and network executives hungry for additional commercial time (translation: greater revenue). So, what was once a staple for those classics from yesteryear often became nothing more than the opening credits blended into the first scene. But there are still exceptions. For more,click here
The Art of Rebranding and How to Do It Successfully
Keeping pace with the evolving media landscape and how to best represent and utilize your individual brand was the topic of note at a session at the 2018 PromaxBDA conference titled Branding the Future…Of Content Delivery.
In 2017, for example, Hulu began a concerted effort to brand itself as its own live TV provider instead of just a place you go for next-day TV show replays or off-network repeats. And it did so in a three-step branding campaign: 1) Content, All Your TV in One Place; 2) Experience, TV That Gets You; and 3) Control, More TV, More Choice. For more, click here
Bringing Clarity to the Brand Through the Creative
The synergy, the analytics and the available data to make creative decisions was the common ground for three very distinctive cable brands: Freeform, truTV and National Geographic, during a relationship-themed session at the 2018 PromaxBDA Conference.
All three outlets, all targeted to a specific audience, are guided by the creative minds that ensure each vision is adequately positioned across all linear and digital platforms.
”Great creative starts with great strategy, and I lean hard on insights from every possible place – from social, our network research insights, our consumer panels, and so much more,” said Tricia Melton, SVP, marketing, Freeform. “We really do look at that and build a strategy before we work on the creative.” For more, click here
-YouTube TV Seeks an Easier Way to Watch, Says CMO Angela Courtin –Click here
-Linear Television Is Still Beneficial, According to Mike Benson of Amazon Studios – Click here
|NEW PROGRAM ANNOUNCEMENTS
Amazon Orders Untitled Just for Laughs Festival Docuseries
Amazon has greenlit an untitled docuseries in collaboration with the Montreal Just for Laughs Festival, exclusively for Prime Video. The six-episode series will follow up-and-coming comedians in New York and Los Angeles as they compete to be selected for the “New Faces” showcase. “New Faces” is a launch pad for major comedic talent (including Kevin Hart, Amy Schumer, Kumail Nanjiani and Jimmy Fallon). The series will go inside the comedy clubs and into their lives, providing unprecedented access to the highs, lows, frustrations and successes that these aspiring comedians face as they juggle day jobs, relationships and hecklers in the quest for their biggest break.
The logline: The series follows the select group of talented comics as they go through the annual process to get into the “New Faces” showcase, beginning with the auditions and callbacks, through selection, and into the preparation of their comedy sets. The cameras will be with them every step of the way as they write and hone the jokes that they hope will impress the talent scouts, producers, and managers who attend Just For Laughs in Montreal each July to sign the next generation of comedy stars.
|TV RENEWALS AND CANCELLATIONS
VH1 Renews “RuPaul’s Drag Race” and “RuPaul’s Drag Race: Untucked”
VH1 has greenlit reality/competition “RuPaul’s Drag Race” for an 11th edition, as well as aftershow, “RuPaul’s Drag Race: Untucked,” which provides an intimate look into the conversations between the drag queens as they await to learn their fate behind the mainstage.
“RuPaul’s Drag Race” current season ranks as the most-watched season in franchise history across both “Drag Race” and “All Stars.” The season is averaging 1.2 million viewers and 794,000 adults 18-49 (based on the Live+7 Day data).
“Real Money’” Greenlit For Second Season by AXS TV
AXS TV has given a 12-episode second season order to docuseries “Real Money,” which follows the lives of rocker Eddie Money and his family. The new season is expected in early 2019, with production beginning this summer.
“Season one of ‘Real Money’ took viewers behind the stage and into the home of one of the most iconic voices in music,” said Evan Haiman, AXS TV’s vice president of music programming and production. “Eddie and his family really resonated with our viewers, shining a light on the highs, lows, and hijinks behind the multi-platinum stardom. AXS TV is proud to welcome the ultimate rock n’ roll family back for season two, which is sure to deliver even more of the heart and hilarity that the series is known for.”
2018 FIFA World Cup Soccer Group Stage TV and Announcer Schedule
Fox Sports’ schedule for the 2018 FIFA World Cup Russia features all 64 matches live, including 38 matches on the Fox network — which is more matches on broadcast television than the last four World Cups™ combined — and 26 on FS1.
Group stage action begins on the Fox broadcast network with host country Russia battling Saudi Arabia on Thursday, June 14 at 11:00 AM ET.
Additional highlights scheduled for the Fox broadcast network include global soccer icons, Cristiano Ronaldo (Portugal vs. Spain on Friday, June 15 at 2:00 PM ET) and Lionel Messi (Argentina vs. Iceland on Saturday, June 16 at 9:00 AM ET), both looking for their first World Cup titles, and reigning FIFA World Cup™ champion Germany (Germany vs. Sweden on Saturday, June 23 at 2:00 PM ET) competing for its fifth FIFA World Cup™ title.
FS1’s presentation includes 26 matches. For the scheduled game start times (all times Eastern; start times subject to change), locations and respective networks, click here
-2018 NFL Regular Season Weekly TV Schedule on Fox, CBS, NBC, ESPN, and NFL Network – Click here
-2018 NFL Monday Night Football Schedule on ESPN – Click here
–10 Key Highlights From Network Upfront Week – Click here
-Aggressive ABC to Launch 6 New Series This Fall: Click here
-CBS Announces 5 New Series This Fall; 8 in Total – Click here
-NBC: 3 New Shows This Fall; 9 in Total in 2018-19 – Click here
-Fox to Launch Just 2 New Series This Fall, Plus “TNF”: Click here
–The CW Expands to Sundays, Adds 3 New Series – Click here
-Turner Networks’ Focus is On Faandom – Click here
-Univision Plans for Future Amid Continued Cost Cutting – Click here
-YouTube Boasts Both Scale and Safety at NewFronts – For more, click here
-Hulu Crosses 20 Million Subscriber Mark – Click here
-Linear Model Still Matters for Optimistic PopTV – Click here
-Connector’s Remain Sony Crackle’s Key Target – Click here
-Nat Geo Combines Science, Exploration Storytelling to Broaden Brand – Clickhere
-“New” Discovery Touts Scripps Networks Expansion at Upfronts: Click here
-With “Portlandia” Done, IFC Renews “Brockmire,” “Documentary Now” – Clickhere
-A+E Celebrates Females in Women’s Upfront – Click here
-Nickelodeon to Reboot “Blues Clues;” Introduce New Version of “TMNT” – Clickhere
|MARK YOUR CALENDARS
“Kingdoms of the Sky,“ a new three-part series on PBS made in conjunction with the BBC’s Natural History Unit, explores the extraordinary animals and remarkable people that make their home in three of the most iconic mountain ranges of the world: the Rockies, the Himalaya and the Andes. Filmed over the course of two years and featuring breathtaking photography, the series premieres on Wednesday, July 11 at 9 p.m. ET.
|ON THE AIR TONIGHT
Sitcom “Marlon” opens season 2 on NBC…CBS All Access debuts drama“Strange Angel”…Season premieres: “Alone” on History and “Girlfriends Guide to Divorce” on Bravo…For the primetime schedule for Thursday, June 14, click here
True or False
Which one of the following statements about television is true?
a) Oprah Winfrey holds the record of having the longest running syndicated talk show in daytime.
b) “The Jeffersons” was the first spin-off from “All in the Family.”
c) “The King of Queens” was spun-off from “Everybody Loves Raymond.”
d) A fourth drama set in Chicago from Dick Wolf, “Chicago Justice,” aired on NBC for only 2 seasons.
e) “MASH” on CBS finished its first season ranked in the top 10 of all shows in primetime.
f) none of these statements are true.
The answer to yesterday’s question…
Which one of the following five TV characters had a car he nicknamed the “Motel California”?
a) Al Bundy
b) Phil Dunphy
c) Joe Mannix
d) Buz Murdock
e) Mario “Salami” Pettrino
Is: e) Mario “Salami” Pettrino, who was played by Timothy Van Patten on the 1978-81 CBS high drama “The White Shadow.”
John Beadle, Gerry Bixenspan, Larry Collins, Audrey Davis, Maureen Goldman, Martha Gonzalez, Geoffrey Gordon, Bob Ingersoll, David Jackino, James Kelly, Mary Kinoshita, Tom Moore, Laura Nachman, Stacie Nice, Rich Orloff, Aaron Paquette, Greg Phelan, Gordon Purcell, Joe Rubi, Anthony Salerno, Joe Swaney, Ralph Tobias