By Valerie Milano
All Photos courtesy of Bob Delgadillo/WENN and FabUPlus Magazine
Hollywood, California (The Hollywood Times) 4/11/2019
On April 3rd, Presyon Apparel had its much anticipated red carpet launch event at the swanky W hotel in the heart of Hollywood at 6250 Hollywood Blvd.
Their event host was the vivacious Vida Ghaffari, multi award-winning actress and blogger of SoVeryVida, who is an inspiring woman and the perfect fit on the red carpet and who entertained their VIP guests with a few short segments in-between the program. “I was honored to host this esteemed event, which had a great fashion show of Presyon’s amazing styles. This launch event was the perfect combination of fitness, fashion, beauty and entertainment and it was in the center of Hollywood!,” said Ghaffari.
In addition to the red carpet, Natasha Capp of the famed Hollywood Improv was the opening act with her hilarious comedy set. There was a fashion show with body positive athletic models of all shapes and sizes dressed in Presyon.
Hair and makeup was by Cinema Secrets Pro. The runway director was established Hollywood makeup artist and stylist Andy Calero. There also was exotic and luxury cars (Rolls Royce, Ferrari, and McLaren) on display that added even more style to this splashy event.
There were countless celebrities in attendance and they honored Tactical180 charity ORG: https://www.tactical180.org/
Crystal Quinn Art, Skincare 90210, International Model Castings, Polaris Marketing, Cinema Secrets Pro make-up, The Pisco club, Arilan Skincare, Bulletproof, Club Pilates Noho, W Hollywood, Beyond the Beauty and NutriVsta Pink Coconut Water.
Presyon is an Manhattan-based active wear line that is uniquely designed to meet the needs of both the professional and everyday athlete. Drawing its inspiration from the word pressure, the brand itself symbolizes the image of athletes who push themselves to their maximum potential. Our uniquely designed apparel gives the wearer support, comfort, mobility and fashion-forward style.
Presyon came to life when the founders realized so much of the fitness apparel available in today’s market was lacking in quality and authentic performance enhancement. The founders, everyday athletes themselves, understand the unique needs of the market and with backgrounds in the garment industry, so they know how to effectively source the best materials to bring the products that provide actual performance enhancement to market.
Although Presyon’s current perception is that of an athlete only brand, it was designed with special consideration to the needs of the everyday athlete in helping them to perform like a professional. Presyon will deliver value to its customers and support their active and happy lifestyles. This results in creating clothing that makes customers look and feel great.
More info about the line at https://www.presyon.com/
@presyon_official on IG