Home #Hwoodtimes Police say Smollett paid $3,500 to stage the attack

Police say Smollett paid $3,500 to stage the attack

From a Public Relations perspective, Jussie Smollett’s career is over.

What brand would want to be affiliated with such a divisive liar like Smollett? What show or program would want to be affiliated with this actor?

The best thing that Jussie can do is pray and pray a lot. If he made it up, he has big problems in both the court of law and the court of public opinion.

Generally,in the world of crisis, there’s two courts to worry about, the court of law and the court of public opinion.  In the court of law its likely Smolett will be arrested soon for lying. In the court of public opinion no one will want to stand near someone who paid his friends to stage an attack on him.

Smollett is likely to be remembered only for this incident and I think his Hollywood career is over.

As questions mount, the public will be listening extra closely. And in the age we live in, everything becomes known eventually, so it’s better to fess up and try to guide the narrative. When a crisis strikes, as it almost inevitably does for public figures, transparency and disclosure is key.

Jussie’s reputation will never be fully restored in the public eye. His career is over.  This is a career-halting problem which he has created.

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Valerie Milano is the well-connected Senior Editor and Entertainment Critic at TheHollywoodTimes.today, a website that aggregates showbiz news curated for, and written by, insiders of the entertainment industry. (@HwoodTimes @TheHollywood.Times) Milano, whose extraordinary talents for networking in the famously tight-clad enclave of Hollywood have placed her at the center of the industry’s top red carpets and events since 1984, heads daily operations of a uniquely accessible, yet carefully targeted publication. For years, Milano sat on the board and tour coordinator of the Television Critics Association’s press tours. She has written for Communications Daily, Discover Hollywood, Hollywood Today, Television International, and Video Age International, and contributed to countless other magazines and digests. Valerie works closely with the Human Rights Campaign as a distinguished Fed Club Council Member. She also works with GLSEN, GLAAD, Outfest, NCLR, LAMBDA Legal, and DAP Health, in addition to donating both time and finances to high-profile nonprofits. She has been a member of the Los Angeles Press Club for a couple of years and looks forward to the possibility of contributing to the future success of its endeavors. Milano’s passion for meeting people extends from Los Feliz to her favorite getaway, Palm Springs. There, she is a member of the Palm Springs Museum of Art and a prominent Old Las Palmas-area patron.