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Only Roses Launch in Beverly Hills

London-Based Luxury Roses Retailer, OnlyRoses, Announces Opening of Their First US-Store in Beverly Hills, California 

LOS ANGELES—September 12, 2017


The luxurious specialty rose gifting brand, OnlyRoses, will debut its first U.S. location and second non-franchise store in the heart of Beverly Hills, at 9631 Brighton Way.

Originally founded by husband-and-wife team Anian and Sabine Schmitt in 2007, the original London-based OnlyRoses store is located at 1 Hans Road in London’s Knightsbridge neighborhood on the block adjacent to Harrod’s. In the last decade, the business has expanded with franchise locations in Dubai, Abu Dhabi, Doha, Riyadh and Kuwait City; two further franchise stores are set to open in Doha in October 2017, one further OnlyRoses store is scheduled to open in Dubai in January 2018. Riyadh, Saudi Arabia will also have a second OnlyRoses store in January 2018. New OnlyRoses stores will each open in Beirut, Lebanon, as well as in Amman, Jordan, in November 2017.


The Beverly Hills location will be the company’s second non-franchise boutique in the world and home base in the U.S. for nationwide shipments, ordered by phone or online at—all shipped from the company’s new Los Angeles warehouse in Hollywood.

Inspired by Old Hollywood glamour, the Brighton Way boutique was designed by Italian architect Roberto Baciocchi’s firm Baciocchi Associati to create an upscale shopping experience.  Graphic black-and-white tile flooring contrasts with sleek, lacquered cabinetry and displays in burgundy, black and eggplant hues with accents of brass that call to mind a high-end fashion boutique. No surprise, since Bachiocchi Associati counts luxury fashion brands Prada and Miu Miu among its long-time clientele, as well as luxury brand La Perla to one of their newer clients.

The company’s long-lasting roses are ethically sourced directly from a handful of farms in the Andes mountains near Quito, Ecuador, all endorsed by FlorEcuador for their social responsibility and high environmental standards.  OnlyRoses additionally runs its own reforestation program in Ecuador to help offset the company’s carbon footprint.

“We do not buy from a wholesaler, like most flower retailers; we get our roses directly from the farms and ship them ourselves to ensure the highest quality,” said Sabine Schmitt. “Our roses are in our stores at the latest three days after they are cut, whereas if you buy from a regular florist, they will likely source via a wholesaler and therefore the lead time is usually 10 days or even two weeks, so that’s why we can safely say they last longer.


In addition to fresh-cut ClassicRoses, OnlyRoses offers natural, fresh-looking, preserved InfiniteRoses that can last several months up to a year without water.

The company has a long list of A-list customers, including celebrities Madonna and Simon Cowell, luxury fashion brands Hermès, Dolce & Gabbana, Louis Vuitton, Cartier and Van Cleef & Arpels, and the Mandarin Oriental and Dorchester Collection hotel properties.


In celebration of the Beverly Hills boutique opening, OnlyRoses has partnered with United Friends Of The Children, a Los Angeles-based nonprofit devoted to supporting foster youth. For a one-year period, OnlyRoses will donate 50 percent of gross sales of The Beverly Hills Only Bouquet to the charity.  Available in four sizes, the hand-tied bouquet of four different ClassicRoses (‘Pink Floyd’, ‘Carpe Diem’, ‘Esperance’ and ‘Lemonade’ ClassicRoses), fresh Succulents, Brunia and short hard Ruscus, ranges from $150 to $325. In addition, OnlyRoses has signed on as a 2018 sponsor of United Friends Of The Children’s annual Brass Ring Awards Dinner, set to take place next Spring.

“L.A. is very fortunate to now be home to Sabine, Anian and the OnlyRoses team. Their beautiful roses and generosity are unparrelled.” – Kara Allen Soldati  President & CEO United Friends of the Children


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Valerie Milano is the well-connected Senior Editor and Entertainment Critic at, a website that aggregates showbiz news curated for, and written by, insiders of the entertainment industry. (@HwoodTimes @TheHollywood.Times) Milano, whose extraordinary talents for networking in the famously tight-clad enclave of Hollywood have placed her at the center of the industry’s top red carpets and events since 1984, heads daily operations of a uniquely accessible, yet carefully targeted publication. For years, Milano sat on the board and tour coordinator of the Television Critics Association’s press tours. She has written for Communications Daily, Discover Hollywood, Hollywood Today, Television International, and Video Age International, and contributed to countless other magazines and digests. Valerie works closely with the Human Rights Campaign as a distinguished Fed Club Council Member. She also works with GLSEN, GLAAD, Outfest, NCLR, LAMBDA Legal, and DAP Health, in addition to donating both time and finances to high-profile nonprofits. She has been a member of the Los Angeles Press Club for a couple of years and looks forward to the possibility of contributing to the future success of its endeavors. Milano’s passion for meeting people extends from Los Feliz to her favorite getaway, Palm Springs. There, she is a member of the Palm Springs Museum of Art and a prominent Old Las Palmas-area patron.