“When your purpose is to superserve 12 1/2 percent of the population or 39 million black Americans and you are only in 50 percent of the U.S. television households, that’s an incredible number.” Brad Siegel
By Valerie Milano
Beverly Hills, CA (The Hollywood Times) 8/22/16 –
Exec de Jour’ – Brad Siegel (President TV One)
Tagline: “Represent” and “Black content done right”
Mission: “Superserve” 39 million black viewers
Franchise shows: Unsung
Significant new addition: Empire
Multi-platform profile – Instagram, Twitter, Facebook (all trending positive)
2016 Trending upward.
2015 was TV One’s most successful year.
TV One has shown growth in 4 out of 6 quarters.
June performance up 10% from 2015
On average black viewership watches 25 channels vs. 20 for the general viewership. Black Viewership buying power stands at 1 Trillion and counting. Moreover, black viewership watches 42 percent more TV television than the composite audience.