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Network: TV One Wrap up at TCA

President of TV One Brad Siegel speaks onstage at the TV One portion of the 2016 Television Critics Association Summer Tour at The Beverly Hilton Hotel on August 1, 2016 in Beverly Hills, California. (July 31, 2016 - Source: Frederick M. Brown/Getty Images North America)
President of TV One Brad Siegel speaks onstage at the TV One portion of the 2016 Television Critics Association Summer Tour at The Beverly Hilton Hotel on August 1, 2016 in Beverly Hills, California.
(July 31, 2016 – Source: Frederick M. Brown/Getty Images North America)

“When your purpose is to superserve 12 1/2 percent of the population or 39 million black Americans and you are only in 50 percent of the U.S. television households, that’s an incredible number.” Brad Siegel

 

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By Valerie Milano

Beverly Hills, CA (The Hollywood Times) 8/22/16 –

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Exec de Jour’ – Brad Siegel (President TV One)

Tagline: “Represent” and “Black content done right”

Mission: “Superserve” 39 million black viewers

Franchise shows: Unsung

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Significant new addition: Empire

Multi-platform profile – Instagram, Twitter, Facebook (all trending positive)

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HARD NUMBERS:

2016 Trending upward.

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2015 was TV One’s most successful year.

TV One has shown growth in 4 out of 6 quarters.

June performance up 10% from 2015

On average black viewership watches 25 channels vs. 20 for the general viewership. Black Viewership buying power stands at 1 Trillion and counting. Moreover, black viewership watches 42 percent more TV television than the composite audience.

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Valerie Milano is the well-connected Senior Editor and TV Critic at TheHollywoodTimes.today, a website that aggregates showbiz news curated for, and written by, insiders of the entertainment industry. (@HwoodTimes @TheHollywood.Times) Milano, whose extraordinary talents for networking in the famously tight-clad enclave of Hollywood have placed her at the center of the industry’s top red carpets and events since 1984, heads daily operations of a uniquely accessible, yet carefully targeted publication. For years, Milano sat on the board as a chief organizer of the Television Critics Association’s press tours, held twice a year in Beverly Hills and Pasadena. She has written for Communications Daily, Discover Hollywood, Hollywood Today, Television International, and Video Age International, and contributed to countless other magazines and digests. Valerie works closely with the Human Rights Campaign as a distinguished Fed Club Council Member. She also works with GLSEN, GLAAD, Outfest, NCLR, LAMBDA Legal, and the Desert Aids Project, in addition to donating both time and finances to high-profile nonprofits. She has been an active member of the Los Angeles Press Club for a couple of years and looks forward to the possibility of contributing to the future success of its endeavors. Milano’s passion for meeting people extends from Los Feliz to her favorite getaway, Palm Springs. There, she is a member of the Palm Springs Museum of Art and a prominent Old Las Palmas-area patron.