“ truTV is the only cable [entertainment] network in the Top 30 to deliver three consecutive quarters of growth in prime among adults 18 34” Chris Linn
By Valerie Milano
Beverly Hills, CA (The Hollywood Times) 8/22/16 –
Exec de Jour’ – Chris Linn (President)
Tagline: “Way More Fun”
Mission: Delivering more comedy to a younger “more desirable” audience.
Franchise shows: Practical Jokers, The Carbonara Effect
Significant new addition: “Bobcat Goldthwait’s Messed Up Stories.”
Multi-platform profile – Not addressed
Three consecutive quarters of ‘prime’ growth 18-34
Median age viewer (34)
October launch of ‘more comedy strategy’ = 50% less commercial content for all prime premiers. (6 additional minutes of content per hour).
Fourth youngest entertainment network in the industry.