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Network: Tru TV TCA Wrap Up

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truTV President and Head of Programming Chris Linn speaks onstage during the 'TruTV/Billy on the Street' panel discussion at the Turner portion of the 2016 Television Critics Association Summer Tour at at The Beverly Hilton Hotel on July 31, 2016 in Beverly Hills, California. (July 30, 2016 - Source: Frederick M. Brown/Getty Images North America)
truTV President and Head of Programming Chris Linn speaks onstage during the ‘TruTV/Billy on the Street’ panel discussion at the Turner portion of the 2016 Television Critics Association Summer Tour at The Beverly Hilton Hotel on July 31, 2016 in Beverly Hills, California.
(July 30, 2016 – Source: Frederick M. Brown/Getty Images North America)

“ truTV is the only cable [entertainment] network in the Top 30 to deliver three consecutive quarters of growth in prime among adults 18 34”  Chris Linn

By Valerie Milano

Beverly Hills, CA (The Hollywood Times) 8/22/16 –

Exec de Jour’ – Chris Linn (President)

Tagline: “Way More Fun”

Mission: Delivering more comedy to a younger “more desirable” audience.

Franchise shows: Practical Jokers, The Carbonara Effect

Significant new addition: “Bobcat Goldthwait’s Messed Up Stories.”  

Multi-platform profile – Not addressed

Hard Numbers:

Three consecutive quarters of ‘prime’ growth 18-34

Median age viewer (34)

October launch of ‘more comedy strategy’ = 50% less commercial content for all prime premiers. (6 additional minutes of content per hour).

Fourth youngest entertainment network in the industry.

 

 

 

 

 

 

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