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Network: Tru TV TCA Wrap Up

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truTV President and Head of Programming Chris Linn speaks onstage during the 'TruTV/Billy on the Street' panel discussion at the Turner portion of the 2016 Television Critics Association Summer Tour at at The Beverly Hilton Hotel on July 31, 2016 in Beverly Hills, California. (July 30, 2016 - Source: Frederick M. Brown/Getty Images North America)
truTV President and Head of Programming Chris Linn speaks onstage during the ‘TruTV/Billy on the Street’ panel discussion at the Turner portion of the 2016 Television Critics Association Summer Tour at The Beverly Hilton Hotel on July 31, 2016 in Beverly Hills, California.
(July 30, 2016 – Source: Frederick M. Brown/Getty Images North America)

“ truTV is the only cable [entertainment] network in the Top 30 to deliver three consecutive quarters of growth in prime among adults 18 34”  Chris Linn

By Valerie Milano

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Beverly Hills, CA (The Hollywood Times) 8/22/16 –

Exec de Jour’ – Chris Linn (President)

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Tagline: “Way More Fun”

Mission: Delivering more comedy to a younger “more desirable” audience.

Franchise shows: Practical Jokers, The Carbonara Effect

Significant new addition: “Bobcat Goldthwait’s Messed Up Stories.”  

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Multi-platform profile – Not addressed

Hard Numbers:

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Three consecutive quarters of ‘prime’ growth 18-34

Median age viewer (34)

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October launch of ‘more comedy strategy’ = 50% less commercial content for all prime premiers. (6 additional minutes of content per hour).

Fourth youngest entertainment network in the industry.

 

 

 

 

 

 

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TheHollywoodTimes.today
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Valerie Milano is the well-connected Senior Editor and Entertainment Critic at TheHollywoodTimes.today, a website that aggregates showbiz news curated for, and written by, insiders of the entertainment industry. (@HwoodTimes @TheHollywood.Times) Milano, whose extraordinary talents for networking in the famously tight-clad enclave of Hollywood have placed her at the center of the industry’s top red carpets and events since 1984, heads daily operations of a uniquely accessible, yet carefully targeted publication. For years, Milano sat on the board and tour coordinator of the Television Critics Association’s press tours. She has written for Communications Daily, Discover Hollywood, Hollywood Today, Television International, and Video Age International, and contributed to countless other magazines and digests. Valerie works closely with the Human Rights Campaign as a distinguished Fed Club Council Member. She also works with GLSEN, GLAAD, Outfest, NCLR, LAMBDA Legal, and DAP Health, in addition to donating both time and finances to high-profile nonprofits. She has been a member of the Los Angeles Press Club for a couple of years and looks forward to the possibility of contributing to the future success of its endeavors. Milano’s passion for meeting people extends from Los Feliz to her favorite getaway, Palm Springs. There, she is a member of the Palm Springs Museum of Art and a prominent Old Las Palmas-area patron.

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