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Mark-Pedowitz-hed-2016
The CW president Mark Pedowitz will have four superhero shows on his schedule this fall. Getty Image

“We have a very specific mission. We believe in high concept or genre that has a serialized form. So if it fits those needs, we go with it.” Mark Pedowitz

By Valerie Milano

Beverly Hills, CA (The Hollywood Times) 8/23/16 –

Exec de Jour’ – Mark Pedowitz, President, The CW

Tagline: Dare to Defy

Mission: Boutique network broadcasting high concept or genre that has a serialized form; mainly Sit-com and Action/Adventure.

Franchise Players: Arrow ,Jane The Virgin, The Flash

Significant new programming: The Ray (CW Seed)

Multi-platform profile – CWTV.com and CW app (OTT app in progress), Netflix…

Hard Numbers:

4 Emmy nominations for Crazy Ex-Girfriend

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Valerie Milano is the well-connected Senior Editor and TV Critic at TheHollywoodTimes.Today, a showbiz/promotions aggregate mainly for insiders. She has written for Communications Daily, Hollywood Today, Television International, and Video Age International plus freelanced for others. Valerie donates and works closely with the Human Rights Campaign (Fed Club Council Member), GLSEN, Outfest, NCLR, LAMBDA Legal and the Desert Aids Project. She is a member of the Los Angeles Press Club. Milano loves meeting people and does so in her fave getaway Palm Springs as a member of the Palm Springs Museum of Art and the Old Las Palmas area community member. Valerie was a veteran 17-year member, and one of the "chief organizers” of the prestigious and long running, TCA: Television Critics Association’s press tour. For years Valerie was a board member and one of the chief organizers of the association. TCA press tours are “a must” for hundreds of TV critics twice a year, in Beverly Hills and in Pasadena.