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Network : The CW TCA Wrap Up

 

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The CW president Mark Pedowitz will have four superhero shows on his schedule this fall. Getty Image

“We have a very specific mission. We believe in high concept or genre that has a serialized form. So if it fits those needs, we go with it.” Mark Pedowitz

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By Valerie Milano

Beverly Hills, CA (The Hollywood Times) 8/23/16 –

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Exec de Jour’ – Mark Pedowitz, President, The CW

Tagline: Dare to Defy

Mission: Boutique network broadcasting high concept or genre that has a serialized form; mainly Sit-com and Action/Adventure.

Franchise Players: Arrow ,Jane The Virgin, The Flash

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Significant new programming: The Ray (CW Seed)

Multi-platform profile – CWTV.com and CW app (OTT app in progress), Netflix…

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Hard Numbers:

4 Emmy nominations for Crazy Ex-Girfriend

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Valerie Milano is the well-connected Senior Editor and Entertainment Critic at TheHollywoodTimes.today, a website that aggregates showbiz news curated for, and written by, insiders of the entertainment industry. (@HwoodTimes @TheHollywood.Times) Milano, whose extraordinary talents for networking in the famously tight-clad enclave of Hollywood have placed her at the center of the industry’s top red carpets and events since 1984, heads daily operations of a uniquely accessible, yet carefully targeted publication. For years, Milano sat on the board and tour coordinator of the Television Critics Association’s press tours. She has written for Communications Daily, Discover Hollywood, Hollywood Today, Television International, and Video Age International, and contributed to countless other magazines and digests. Valerie works closely with the Human Rights Campaign as a distinguished Fed Club Council Member. She also works with GLSEN, GLAAD, Outfest, NCLR, LAMBDA Legal, and DAP Health, in addition to donating both time and finances to high-profile nonprofits. She has been a member of the Los Angeles Press Club for a couple of years and looks forward to the possibility of contributing to the future success of its endeavors. Milano’s passion for meeting people extends from Los Feliz to her favorite getaway, Palm Springs. There, she is a member of the Palm Springs Museum of Art and a prominent Old Las Palmas-area patron.