“In terms of the traditional September-to-May season, we were #1 for 2013-14 and 2014-15, as you already know. And while CBS narrowly beat us with the Super Bowl this season, we would have been #1 if the game was factored out.” Bob Greenblatt
By Valerie Milano
Beverly Hills, CA (The Hollywood Times) 8/22/16 –
Exec de Jour’ – Bob Greenblatt, Chairman of NBC Entertainment
Tagline: “More Colorful”
Mission: To be # 1 Broadcast network, “committed to making television great again”
Franchise Players: The Voice, America’s Got Talent, Blindspot, Sunday Night Football, The Olympics
New Fall Series: Timeless, The Good Place, and This Is Us.
Rookie of The Year: Superstore
Multi-platform profile – Roku, Android, Amazon, iOS, NBC APP, NBC Sports APP
Hard Numbers:
Tied for #1 in adults 18-49 in entertainment programming
Launched five of the Top Ten new broadcast shows in the 18-49 demo and four of the top six new series in total viewers.
# 1 show on television America’s Got Talent (Tuesdays) up 9 % in total viewership
The Voice (# 1 reality show) brings in 29 million viewers per week.
NBC just had best year since 2007 season.
