“We achieved double-digit CPM increases and healthy gains in total volume. In fact, this was one of the strongest upfront markets we’ve seen in years, not only for CBS, but for all of network television. And as many of you have reported, a significant amount of dollars flowed back to broadcast TV this year.” Glenn Geller
By Valerie Milano
Beverly Hills, CA (The Hollywood Times) 8/23/16 –
Exec de Jour’ – Glenn Geller (President CBS Entertainment)
Tagline: America’s Most Watched Network
Mission: To build on and maintain current success
Franchise Players: The Big Bang Theory, NCIS, 60 Minutes
Significant new programming: Kevin Can Wait, Bull, and MacGyver
In development: Superior Donuts
Multi-platform profile – CBS All Access, On Demand, Fire TV, XBOX, Roku, Android, Apple
Hard Numbers:
No. 1 adults 18-49 (second time in last 4 years)
No. 1 comedy The Big Bang Theory and Life in Pieces
No. 1. in daytime
