Toyota C-HR Stirs Up Night of Mischief at MTV Movie & TV Awards
Steve Aoki & More Explore Toyota C-HR’s Modern Fairytales at Official After Party
Los Angeles, Calif., May 8, 2017 – This year’s newly reimagined MTV Movie & TV Awards culminated with the ultimate After Party, recreating interactive fairytale scenes from the new Toyota C-HR campaign amidst a star-studded gathering of winners, nominees, presenters, performers and merrymakers at the Shrine Expo. Guests wore mischievous masquerade masks and journeyed through living art installations turned photo booths, inspired by Toyota C-HR’s whimsical TV spots. Cult videographer Rory Kramer captured roaming merriment throughout the event, while superstar DJ Steve Aoki headlined from 8 pm – 10 pm.
“Thank you so much to MTV for inviting me to DJ the first ever Movie & TV Awards After Party,” said Steve Aoki. “It was an amazing night with some of Hollywood’s biggest brightest stars.”
Additional attendees included MTV Movie & TV Awards host Adam DeVine, Shay Mitchell, Tyler Posey, Cierra Ramirez, Jeff Wittek, John Cena, Amber Rose, Blake Anderson, Anders Holm, Hannibal Buress, Storm Reid, Farrah Abraham, Haley Lu Richardson, Jharrel Jerome, Ashton Sanders, Shameik Moore, Rita Ora, Snoop Dogg, Martha Stewart, Rebel Wilson, Deon Cole, Yara Shahidi, Paris Jackson, Martha Stewart, Cast of Stranger Things, China Chow, Diego Boneta, and more.
A playful interaction between art and technology, the event cued live dreamscapes from the Toyota C-HR TV spots: An aerial-dancing Rapunzel, suspended high above the party. A glowing ballgown-clad Cinderella in a kalidascope dome under a giant ticking clock. A Gingerbread Man inspired car chase through a moving grid of urban skyscapes and infinite light beams.
The brightest stars of young Hollywood graced the 30,000-square foot space, snapping photos in the custom photobooth, and sipped beverages such as the Glass Slipper and Rosy Blonde. In this first partnership between the MTV Movie & TV Awards and Toyota C-HR, the golden age of storytelling that MTV reflects met the modern fairytales that Toyota C-HR weaves with its new 2017 campaign.
About Toyota:
Toyota (NYSE:TM), creator of the Prius and the Mirai fuel cell vehicle, is committed to advancing mobility through our Toyota and Lexus brands. Over the past 60 years, we’ve produced more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.6 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.
Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com.
About MTV:
MTV is a global youth culture brand inspired by music. For more information, check out mtvpress.com. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA).
