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MTV Launches Solar Eclipse Campaign

The last total solar eclipse that was visible in the US was in 1918

This year, MTV is leaning into the space theme this year, tapping Director Floria Sigismindi (known for her work on music videos for big stars such as Justin Timberlake and Rihanna) and world-renowned photographer David LaChapelle to create an out of this world space-inspired campaign (check out the promo clip here).

To further emphasize this campaign theme and to celebrate the start of “VMA” week and MTV’s newly re-named “Moon Person,” the network is executing a series of activations around the Solar Eclipse this coming Monday, August 21st.

The #VMAs are taking the eclipse next level on 8/21— #TotalEclipseVMA + (the female astronaut emoji) 4 special and astronaut ?, starting at 11:00amET

  • On Monday the 21st, MTV will be airing a “VMA” x eclipse animated graphic on-air and across social and digital platforms to celebrate.
  • MTV is celebrating the eclipse in 7 cities across the country, partnering with Fooji to deliver custom “VMA” eclipse viewing glasses and astronaut ice cream to fans who tweet #TotalEclipseVMA + the female astronaut emoji.
  • The campaign will begin at 11:00am ET / 10:00am CT / 9:00am PT on Twitter.
  • All fans need to do is head to @VMAs on Twitter and tweet the specific combo.
    • Delivery areas include Charleston, Chicago, Kansas City, Los Angeles, Nashville, New York and St. Louis.
  • MTV is giving away eclipse viewing glasses live on air and to fans in Times Square.

The VMAs will air LIVE at 8:00pm ET / PT on Sunday August 27th on MTV.

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Valerie Milano is the well-connected Senior Editor and TV Critic at TheHollywoodTimes.Today, a showbiz/promotions aggregate mainly for insiders. She has written for Communications Daily, Hollywood Today, Television International, and Video Age International plus freelanced for others. Valerie donates and works closely with the Human Rights Campaign (Fed Club Council Member), GLSEN, Outfest, NCLR, LAMBDA Legal and the Desert Aids Project. She is a member of the Los Angeles Press Club. Milano loves meeting people and does so in her fave getaway Palm Springs as a member of the Palm Springs Museum of Art and the Old Las Palmas area community member. Valerie was a veteran 17-year member, and one of the "chief organizers” of the prestigious and long running, TCA: Television Critics Association’s press tour. For years Valerie was a board member and one of the chief organizers of the association. TCA press tours are “a must” for hundreds of TV critics twice a year, in Beverly Hills and in Pasadena.