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Home Latest News -TheHollywoodTimes MTV Launches Solar Eclipse Campaign

MTV Launches Solar Eclipse Campaign

The last total solar eclipse that was visible in the US was in 1918

This year, MTV is leaning into the space theme this year, tapping Director Floria Sigismindi (known for her work on music videos for big stars such as Justin Timberlake and Rihanna) and world-renowned photographer David LaChapelle to create an out of this world space-inspired campaign (check out the promo clip here).

To further emphasize this campaign theme and to celebrate the start of “VMA” week and MTV’s newly re-named “Moon Person,” the network is executing a series of activations around the Solar Eclipse this coming Monday, August 21st.

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The #VMAs are taking the eclipse next level on 8/21— #TotalEclipseVMA + (the female astronaut emoji) 4 special and astronaut ?, starting at 11:00amET

  • On Monday the 21st, MTV will be airing a “VMA” x eclipse animated graphic on-air and across social and digital platforms to celebrate.
  • MTV is celebrating the eclipse in 7 cities across the country, partnering with Fooji to deliver custom “VMA” eclipse viewing glasses and astronaut ice cream to fans who tweet #TotalEclipseVMA + the female astronaut emoji.
  • The campaign will begin at 11:00am ET / 10:00am CT / 9:00am PT on Twitter.
  • All fans need to do is head to @VMAs on Twitter and tweet the specific combo.
    • Delivery areas include Charleston, Chicago, Kansas City, Los Angeles, Nashville, New York and St. Louis.
  • MTV is giving away eclipse viewing glasses live on air and to fans in Times Square.

The VMAs will air LIVE at 8:00pm ET / PT on Sunday August 27th on MTV.

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Valerie Milano is the well-connected Senior Editor and Entertainment Critic at TheHollywoodTimes.today, a website that aggregates showbiz news curated for, and written by, insiders of the entertainment industry. (@HwoodTimes @TheHollywood.Times) Milano, whose extraordinary talents for networking in the famously tight-clad enclave of Hollywood have placed her at the center of the industry’s top red carpets and events since 1984, heads daily operations of a uniquely accessible, yet carefully targeted publication. For years, Milano sat on the board and tour coordinator of the Television Critics Association’s press tours. She has written for Communications Daily, Discover Hollywood, Hollywood Today, Television International, and Video Age International, and contributed to countless other magazines and digests. Valerie works closely with the Human Rights Campaign as a distinguished Fed Club Council Member. She also works with GLSEN, GLAAD, Outfest, NCLR, LAMBDA Legal, and DAP Health, in addition to donating both time and finances to high-profile nonprofits. She has been a member of the Los Angeles Press Club for a couple of years and looks forward to the possibility of contributing to the future success of its endeavors. Milano’s passion for meeting people extends from Los Feliz to her favorite getaway, Palm Springs. There, she is a member of the Palm Springs Museum of Art and a prominent Old Las Palmas-area patron.