To Vote for ‘Trending’ (Presented by Time Inc.’s INSTANT) please click here

To Vote for ‘Best Musical Moment,’ (Powered by truth®) visit the app


Los Angeles, CA (May 2, 2017) – MTV today announced the addition of two brand-new categories, ‘Trending’ and ‘Best Musical Moment’ to the inaugural  “2017 MTV Movie & TV Awards.”  These genius, snackable moments have dominated the internet through clicks, shares, memes and social chatter, and deserve to be recognized alongside the more traditional Movie and TV categories.  To vote, for ‘Trending,’ go to and voting for ‘Best Musical Moment’ will take place exclusively on the next-generation entertainment social network  Voting ends for both categories on Sunday, May 7.  The “2017 MTV Movie & TV Awards” airs LIVE from the Shrine Auditorium in Los Angeles, Calif. on Sunday, May 7 at 8:00 p.m. ET/PT.

‘Trending,’ is presented by Time Inc.’s INSTANT, a social-first media outlet dedicated to covering the lives and projects of the Internet famous. As part of a robust marketing partnership for the show with People and Entertainment Weekly, ‘Trending’ will commend some of the greatest viral moments in movies and television from the past year.  The ‘Trending’ winner will be announced during the “MTV Movie &TV Awards Festival” prior to the main show telecast.


Following the success of the MTV VMA “Song of the Summer” integration with, MTV is teaming up with the platform once again to unveil the ‘Best Musical Moment’ category. ‘Best Musical Moment’ celebrates the use of song in movies and television. To vote, fans create custom videos using songs from their favorite nominated moments.  Each video submission serves as a vote in the category, and members of the community can also use “likes” to bolster their favorite nominees position.  The ‘Best Musical Moment’ winner will be revealed during the main show and handed the iconic golden popcorn during a custom segment.

Throughout the weekend of May 6, one or more influencers will join MTV to capture behind the scenes footage from rehearsals as well as stream from Sunday’s red carpet on their account from the MTV digital platform.

The MTV and partnership will continue to evolve as the two companies work together on a premium content project slated to launch next quarter.



‘TRENDING’ (Presented by Time Inc.’s INSTANT)
“Sean Spicer Press Conference” feat. Melissa McCarthy – Saturday Night Live (NBC)
“Lady Gaga Carpool Karaoke” – The Late Late Show with James Corden (CBS)
“Cash Me Outside How Bout Dat” – Dr. Phil  (CBS)
“Run The World (Girls)” Channing Tatum and Beyonce – Lip Sync Battle (SPIKE)
“Wheel of Musical Impressions with Demi Lovato” – The Tonight Show Starring Jimmy Fallon (NBC)

Winona Ryder’s Winning SAG Awards Reaction – 23rd Annual SAG Awards (TNT)


‘BEST MUSICAL MOMENT’ ( (Powered by truth®)
“Beauty and the Beast” – Ariana Grande and John Legend – (Walt Disney Studios Motion Pictures)
“Can’t Stop the Feeling” – Justin Timberlake – Trolls (20th Century Fox)
“How Far I’ll Go” – Auli’i Cravalho – Moana (Walt Disney Studios Motion Pictures)
“City of Stars” – Ryan Gosling and Emma Stone – La La Land (Summit Entertainment)

“You Can’t Stop” The Beat – Ensemble – Hairspray Live! (NBC)


“Be That As It May” – Herizen Guardiola – The Get Down (Netflix)

“You’re the One That I Want” – Ensemble – Grease: Live (FOX)

Casey Patterson, for her second consecutive year, will serve as Executive Producer. Carol Donovan and MTV’s Garrett English serve as Executive Producers for the “2017 MTV Movie & TV Awards.” Melanie Block is Executive in Charge of Production.  Wendy Plaut serves as Co-Executive Producer and Executive in Charge of Celebrity Talent.  Amani Duncan is Executive in Charge of Music.

Official sponsors of the “2017 MTV Movie & TV Awards” include Always®, Diamond Producers Association™, MTN DEW® LABEL SERIES, Taco Bell®, Toyota C-HR and truth®.

About MTV:

MTV is a global youth culture brand inspired by music.  For more information, check out  MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA)


INSTANT is Time Inc.’s social-first media outlet dedicated to covering the world of the “The New Famous” – the digital artists of social media from YouTube, Instagram,, and beyond. INSTANT, which is led by Editorial Director Kirstin Benson, produces more than 30 original series across its platform and social channels. INSTANT’s content also lives on the sites and channels of Time Inc. titles People, Entertainment Weekly, and HelloGiggles.  Visit:

 About Time Inc.:

Time Inc. (NYSE:TIME) is a leading content company that engages over 150 million consumers every month through our portfolio of premium brands across platforms. Our influential brands include People, Time, Fortune, Sports Illustrated, InStyle, Real Simple and Southern Living, as well as approximately 50 diverse titles in the United Kingdom.


Founded in 2014, by creator Alex Zhu and longtime friend, Luyu Yang, is an entertainment social network for creating, sharing and discovering short videos. Every day, millions of people use as an outlet to express themselves through singing, dancing, comedy, and lip-syncing. The app celebrates creativity with videos that are shared across the community. With over 200 million users, has hit #1 in the iOS app store for free apps in 20 countries – including the United States. In June of 2016, released its breakout livestreaming platform, which provides the community with a broader canvas on which they can express themselves. Immediately following its official launch, began trending and hit the number one spot in 8 countries in the iOS app is available for download through the Apple App Store, Google play, or the Amazon Appstore.

About Casey Patterson Entertainment:

Casey Patterson Entertainment is a full service production company producing premium content, live events, and talent-driven series and specials with offices in New York City and Los Angeles. Casey Patterson is an Emmy®-nominated, critically-acclaimed executive producer who has created an array of groundbreaking programming during her 20-year tenure at Viacom. Patterson’s current projects include the breakout hit-series “Lip Sync Battle,” the highest-rated series in Spike history; the revamped “2016 MTV Movie Awards;” Spike’s “One Night Only: Alec Baldwin” airing this June; “Rock the Troops” with Dwayne Johnson’s Seven Bucks Productions; Nickelodeon’s “Lip Sync Battle: Shorties;” and “Guys Choice.” Additional credits include such high-profile events as the “The Concert for New York City,” “The Concert of the Century at the White House,” “Saturday Night Live 25th Anniversary Special,” “The Comedy Awards,” “Between Two Ferns – A Fairy Tale of New York,” “The Video Game Awards,” “SCREAM Awards,” “GQ Men of the Year Awards,” VH1’s “Vogue Fashion Awards,” VH1’s “Divas Live,” FOX’s “Billboard Music Awards,” and NBC’s “Concert for America.”

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Valerie Milano is the well-connected Senior Editor and Entertainment Critic at, a website that aggregates showbiz news curated for, and written by, insiders of the entertainment industry. (@HwoodTimes @TheHollywood.Times) Milano, whose extraordinary talents for networking in the famously tight-clad enclave of Hollywood have placed her at the center of the industry’s top red carpets and events since 1984, heads daily operations of a uniquely accessible, yet carefully targeted publication. For years, Milano sat on the board and tour coordinator of the Television Critics Association’s press tours. She has written for Communications Daily, Discover Hollywood, Hollywood Today, Television International, and Video Age International, and contributed to countless other magazines and digests. Valerie works closely with the Human Rights Campaign as a distinguished Fed Club Council Member. She also works with GLSEN, GLAAD, Outfest, NCLR, LAMBDA Legal, and DAP Health, in addition to donating both time and finances to high-profile nonprofits. She has been a member of the Los Angeles Press Club for a couple of years and looks forward to the possibility of contributing to the future success of its endeavors. Milano’s passion for meeting people extends from Los Feliz to her favorite getaway, Palm Springs. There, she is a member of the Palm Springs Museum of Art and a prominent Old Las Palmas-area patron.