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Mermaid Legends Come to Life in the Gripping New Drama Series “Siren,” premiering March 29 at 8/7c on Freeform.

In this epic tale, the coastal town of Bristol Cove is turned upside down when a mysterious girl (Eline Powell) appears and begins wreaking havoc on the small fishing town. Using their resources, marine biologists Ben (Alex Roe) and Maddie (Fola Evans-Akingbola) must work together to find out who and what drove this primal hunter of the deep sea to land, and are there more like her out there?

Alex Roe (Photo Fandom)

Eline Powell (photo IMDb)

In anticipation of “International Mermaid Day” (March 29), Freeform will roll out a series of visually stunning live activations, unique social media opportunities, and a thirst-quenching drink as you dive into the two-hour series premiere!
The Mermaid Museum
In partnership with POPSUGAR, Freeform has created an immersive mermaid experience for those who want to indulge their obsession with these mythical creatures and visit the fictional world of Bristol Cove. Washing ashore in the heart of Los Angeles, the museum will be open to the public from March 22 to the 25.
The free ticketed event will include a live mermaid in a 4,800 gallon-water tank, a speakeasy-inspired fishing store, numerous photo-ready exhibitions and a 360° underwater projection room.

 
 
 
 
 
The First Official #InternationalMermaidDay
March 29th marks the day to celebrate these powerful, mysterious, and mythical creatures of the sea. In honor of the series premiere of “Siren” that night at 8/7c – this is the day to bring mermaid culture to life! From Snapchat filters to customized Pressed Juicery juices, audiences will have a multi-platform experience to bring “Siren” to life.
Custom “Siren” Snapchat Lens
On premiere day, transform into a mermaid from “Siren” with the nationwide Snapchat lens exclusively available for one day only. Capture and post your transformation from traditional mermaid to the dark and mysterious deep-sea creature using the hashtag #internationalmermaidday and #siren.
Mermaid Fuel by Pressed Juicery
On International Mermaid Day, all 68 Pressed Juicery locations will serve limited-edition, free bottles of “Mermaid Fuel” while supplies last. “Mermaid Fuel” is a delicious and hydrating blend of maple water, lemon, blue algae, mint, and maple syrup.
Fin Fun Giveaway
On March 22, check out the @Siren Instagram account for a chance to win a Siren-inspired swimmable tail from Fin Fun.
The Premiere of “Siren” on Freeform
Tune in March 29th at 8/7c for the special two-hour premiere event on Freeform
Trailer (:90 sec) https://www.youtube.com/watch?v=QrtY7OnVlw8
Facebook: @Siren
Twitter: @SirenTV
Instagram: @Siren
Tumblr: @Siren
Snapchat: @SirenTV
YouTube: @siren
“Siren” is based on a story by Eric Wald and Dean White who both serve as executive producers. Emily Whitesell (“Finding Carter”) serves as showrunner and executive producer. Brad Luff, Nate Hopper and RD Robb also serve as executive producers.

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Valerie Milano is the well-connected Senior Editor and TV Critic at TheHollywoodTimes.today, a website that aggregates showbiz news curated for, and written by, insiders of the entertainment industry. (@HwoodTimes @TheHollywood.Times) Milano, whose extraordinary talents for networking in the famously tight-clad enclave of Hollywood have placed her at the center of the industry’s top red carpets and events since 1984, heads daily operations of a uniquely accessible, yet carefully targeted publication. For years, Milano sat on the board as a chief organizer of the Television Critics Association’s press tours, held twice a year in Beverly Hills and Pasadena. She has written for Communications Daily, Discover Hollywood, Hollywood Today, Television International, and Video Age International, and contributed to countless other magazines and digests. Valerie works closely with the Human Rights Campaign as a distinguished Fed Club Council Member. She also works with GLSEN, GLAAD, Outfest, NCLR, LAMBDA Legal, and the Desert Aids Project, in addition to donating both time and finances to high-profile nonprofits. She has been an active member of the Los Angeles Press Club for a couple of years and looks forward to the possibility of contributing to the future success of its endeavors. Milano’s passion for meeting people extends from Los Feliz to her favorite getaway, Palm Springs. There, she is a member of the Palm Springs Museum of Art and a prominent Old Las Palmas-area patron.