On Thursday, March 14, MCM celebrated the anticipated opening of their Global Flagship location on Rodeo Drive in Beverly Hills, CA with an exclusive red carpet VIP reception.
Attendees included LL Cool J (Musician), Chloe X Halle (Musicians), Billie Eilish (Musician),Paris Hilton and Nicky Hilton Rothschild, Estelle (Musician), Bella Thorne (Actress, Famous in Love), Quincy Brown (Musician), Dani Song (Influencer), Don Benjamin (Model),EJ Johnson (TV Personality), Cordell Broadus (Model/MCM Ambassador), Hayley Law(Actress, Riverdale), Gigi Gorgeous (Influencer), Ross Butler (Actor, 13 Reasons Why), Anne Winters (Actress, 13 Reasons Why), Jake T. Austin (Actor, The Emoji Movie), Bella Harris(Model), Erika Jayne (TV Personality, The Real Housewives of Beverly Hills), Brandon Michael Hall (Actor, God Friended Me), Landry Shamet (Athlete, LA Clippers), Rolf Feltscher (Athlete, LA Galaxy), Marcedes Lewis (Athlete, Green Bay Packers), Shaun Ross(Model), Mally Mal (Musician), Super Duper Kyle (Musician), Terrence J (Actor, Hit The Floor), Young Paris (Musician) and many more.
Upon entering the Flagship, guests were welcomed by Pepper, a MCM-branded interactive robot capable of greeting guests with a fist-bump and answering questions about the brand and event, which featured futuristic art installations and activations including an embossing station for MCM custom branded leather goods. Additionally, attendees enjoyed signature cocktails, bites from a custom menu curated by Chefs Jon Shook and Vinny Dotolo, and beats by DJ Trauma.
About MCM (Modern Creation München)
MCM is a luxury lifestyle goods and accessories brand founded in 1976 with an attitude defined by the cultural Zeitgeist and its German heritage with a focus on functional innovation, including the use of cutting edge techniques. Today, through its association with music, art, travel and technology, MCM embodies the bold, rebellious and aspirational. Always with an eye on the disruptive, the driving force behind MCM centers on revolutionizing classic design with futuristic materials. Appealing to the 21st Century Global Nomad generation – dreamers, creatives and digital natives – MCM’s millennial and Gen Z audience is genderless, ageless, empowered and unconstrained by rules and boundaries.
MCM is currently distributed in 650 stores in 40 countries including Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, Middle East and other countries. For further information about MCM: www.mcmworldwide.com.