Home #Hwoodtimes Marc Anthony’s #StrictlyCurls TikTok Challenge Exceeds 1 Billion Views in Just Days!

Marc Anthony’s #StrictlyCurls TikTok Challenge Exceeds 1 Billion Views in Just Days!

Calling all TikTokers! Marc Anthony True Professional kicked-off their second #StrictlyCurls TikTok Challenge on Friday and in just three short days, the hashtag #StrictlyCurls was trending and garnered over 1.1B Views – talk about a viral TikTok challenge!

The brand rebooted the challenge to encourage followers to show off how they take their natural texture to the next level by amplifying their curls or waves with Marc Anthony products.


The challenge details:

  • Show us how to transform your hair to the waviest and curliest out there!
  • The challenge kicked off on August 7th
  • 10 consumers get the chance to win a year’s supply of Marc Anthony products!
  • See here for more information on the challenge:

Top Pick Products: 

  • Strictly Curls Curl Defining Lotion (SRP $7.99, and other retailers) – Marc Anthony’s most Iconic product since 1997! Control frizz and boost definition in your curls or waves with this silk and Vitamin E enriched curl defining lotion.
  • Strictly Curls Curl Envy Curl Cream (SRP $7.99, and other retailers) – Formulated with Soya Bean, and Avocado Oil, the innovative Curl Cream helps highlight curls while keeping it all under control. Its lightweight, non-sticky formula controls and defines your curls as it smooths frizz. This product is perfect for coarse curls that need a guiding hand. It adds moisture leaving curls soft and natural with a frizz-free finish that shines all day.
  • Strictly Curls Curl Enhancing Styling Foam (SRP $7.99, and other retailers) – Curl Enhancing Styling Foam plumps up your curls giving you high definition, firm hold and maximum shine. Its lightweight formula, enriched with Silk Amino Acids and Vitamin E, bonds curl strands to create high definition and transform fine, limp curls into full, bouncy, shiny coils.
  • Strictly Curls 3X Moisture 3-in-1 Styling Cream (SRP $8.99, and other retailers) – All a curl needs X3! Formulated with Coconut Cream, Marula Oil and Sea Butter to provide lasting moisture. Combats frizz, adds shine and softens each strand. Formulated to give natural hold and definition for super curly hair. Free from sulfates, SLS, parabens, and phthalates.
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Valerie Milano is the well-connected Senior Editor and TV Critic at, a website that aggregates showbiz news curated for, and written by, insiders of the entertainment industry. (@HwoodTimes @TheHollywood.Times) Milano, whose extraordinary talents for networking in the famously tight-clad enclave of Hollywood have placed her at the center of the industry’s top red carpets and events since 1984, heads daily operations of a uniquely accessible, yet carefully targeted publication. For years, Milano sat on the board as a chief organizer of the Television Critics Association’s press tours, held twice a year in Beverly Hills and Pasadena. She has written for Communications Daily, Discover Hollywood, Hollywood Today, Television International, and Video Age International, and contributed to countless other magazines and digests. Valerie works closely with the Human Rights Campaign as a distinguished Fed Club Council Member. She also works with GLSEN, GLAAD, Outfest, NCLR, LAMBDA Legal, and the Desert Aids Project, in addition to donating both time and finances to high-profile nonprofits. She has been an active member of the Los Angeles Press Club for a couple of years and looks forward to the possibility of contributing to the future success of its endeavors. Milano’s passion for meeting people extends from Los Feliz to her favorite getaway, Palm Springs. There, she is a member of the Palm Springs Museum of Art and a prominent Old Las Palmas-area patron.