Home #Hwoodtimes Marc Anthony’s #StrictlyCurls TikTok Challenge Exceeds 1 Billion Views in Just Days!

Marc Anthony’s #StrictlyCurls TikTok Challenge Exceeds 1 Billion Views in Just Days!

Calling all TikTokers! Marc Anthony True Professional kicked-off their second #StrictlyCurls TikTok Challenge on Friday and in just three short days, the hashtag #StrictlyCurls was trending and garnered over 1.1B Views – talk about a viral TikTok challenge!

The brand rebooted the challenge to encourage followers to show off how they take their natural texture to the next level by amplifying their curls or waves with Marc Anthony products.

The challenge details:

  • Show us how to transform your hair to the waviest and curliest out there!
  • The challenge kicked off on August 7th
  • 10 consumers get the chance to win a year’s supply of Marc Anthony products!
  • See here for more information on the challenge: https://www.marcanthony.com/strictly-curls-challenge-terms/

Top Pick Products: 

  • Strictly Curls Curl Defining Lotion (SRP $7.99, Target.com and other retailers) – Marc Anthony’s most Iconic product since 1997! Control frizz and boost definition in your curls or waves with this silk and Vitamin E enriched curl defining lotion.
  • Strictly Curls Curl Envy Curl Cream (SRP $7.99, Target.com and other retailers) – Formulated with Soya Bean, and Avocado Oil, the innovative Curl Cream helps highlight curls while keeping it all under control. Its lightweight, non-sticky formula controls and defines your curls as it smooths frizz. This product is perfect for coarse curls that need a guiding hand. It adds moisture leaving curls soft and natural with a frizz-free finish that shines all day.
  • Strictly Curls Curl Enhancing Styling Foam (SRP $7.99, Target.com and other retailers) – Curl Enhancing Styling Foam plumps up your curls giving you high definition, firm hold and maximum shine. Its lightweight formula, enriched with Silk Amino Acids and Vitamin E, bonds curl strands to create high definition and transform fine, limp curls into full, bouncy, shiny coils.
  • Strictly Curls 3X Moisture 3-in-1 Styling Cream (SRP $8.99, Walgreens.com and other retailers) – All a curl needs X3! Formulated with Coconut Cream, Marula Oil and Sea Butter to provide lasting moisture. Combats frizz, adds shine and softens each strand. Formulated to give natural hold and definition for super curly hair. Free from sulfates, SLS, parabens, and phthalates.
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Valerie Milano is the well-connected Senior Editor and TV Critic at The Hollywood Times, a showbiz/promotions aggregate mainly for insiders. She has written for Communications Daily in DC, Discover Hollywood, Hollywood Today, Television International, and Video Age International in NYC. Valerie works closely with GLSEN, GLAAD, Human Rights Campaign (Fed Club Council Member), LAMBDA Legal, NCLR, and Outfest. She is also a member of the LA Press Club. She is a lay minister and parishioner of the Blessed Sacrament Catholic Church in Hollywood. Milano loves meeting people and does so in her getaway home in Palm Springs as a member of the Palm Springs Museum, Palm Springs Center and DAP Health (Partners for Life member). For years Valerie Milano had volunteered as a board member and one of the chief organizers for the Television Critics Association’s press tours. The tours take place twice a year in Beverly Hills/Pasadena.