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Lady Gaga in Samsung Commercial

The “Live beautiful” television spot features the track “Just Another Day” by Lady Gaga, from her latest album Joanne. The campaign is running across television, print, digital and social. 

Samsung FlexWash™ + FlexDry™ Tackle the Laundry Needs of Today’s Families 

Versatile New Laundry Pair Provide Ultimate Flexibility to Wash and Dry Multiple Loads of Laundry at the Same Time 

RIDGEFIELD PARK, N.J. – May 8, 2017 – Samsung Electronics America, Inc., a leader in home appliance innovations, today announced the availability of its innovative FlexWash™ + FlexDry™ advanced laundry pair. Featuring two washers in one, and two dryers in one, FlexWash™ washer and FlexDry™ dryer usher in a new era in which the laundry appliance adapts to the needs of today’s modern family, instead of the family having to force-fit its needs to the machine.

FlexWash™ + FlexDry™ provide an unprecedented amount of flexibility to let you do multiple cycles at the same time, so you can keep a wide variety of clothes in great condition. Now you can wash your baby’s cuddly pajamas in one compartment, while cleaning your kid’s muddy athletic uniform in another. Or you can dry a bulky load of towels at the same time as your favorite sweater. With FlexWash™ + FlexDry™, laundry can now be handled the way you want, no matter your needs.

“Every family has a laundry story and no two routines are alike. With the introduction of FlexWash™ + FlexDry™, we’re excited to provide groundbreaking new ways for consumers to approach the laundry process in their homes,” said John Herrington, Senior Vice President, General Manager of Home Appliances, Samsung Electronics America. “FlexWash™ + FlexDry™ provide a new level of flexibility for people to customize the way they care for their clothes, no matter if they’re doing large or small loads, darks or lights, delicates or regulars, even hot washes or cold.”

Samsung is supporting FlexWash™ + FlexDry™ with an integrated marketing campaign that launches today and highlights the complexity, close relationships and unplanned nature of family life. Called “Live beautiful,” the campaign encompasses the belief that home is the most beautiful place on earth. “Live beautiful” presents real modern families – no actors here – to authentically demonstrate how laundry is an intrinsic part of their everyday life. Through an innovative split screen treatment that shows the families’ stories as they unfold, the campaign captures both the vibrancy and individuality of family life, and the ability of FlexWash™ + FlexDry™ to keep up with and cater to the ever changing face of the modern family. The “Live beautiful” television spot features the track “Just Another Day” by Lady Gaga, from her latest album Joanne. The campaign is running across television, print, digital and social. 

Packed with Performance

The FlexWash™ lower washer features 5.0 cu ft capacity – the largest in its class[1] – to handle the bulkiest of loads, saving you time. The additional top-load compartment provides another 1.0 cu ft. that is ideal for separate loads like light clothing, a favorite pair of jeans, or a toddler’s pajamas, to ensure your different types of clothes get the best possible care. Other proprietary Samsung laundry technologies like SuperSpeed™ and Vibration Reduction Technology (VRT) Plus™ add even more convenience, power and efficiency to the wash cycle.

Set up for FlexWash™ is easy with one standard water line hookup, making installation similar to any standard washer hookup. The upper washer is easy to reach and provides a comfortable surface for loading and unloading, while cycle status can be easily monitored through transparent glass. The laundry pair is also IoT-enabled, allowing you to monitor remaining cycle time, receive alerts when the cycle is complete and schedule cycles with a smartphone[2].

FlexDry™ can easily handle large loads and a few delicate items at the same time. The bottom compartment features 7.5 cubic feet, enough to handle even the biggest weekend laundry loads. Up top, an innovative delicate drying zone is specifically designed to handle your most delicate items, such as athletic wear or a silk scarf, which can be laid flat to gently dry. Additional fabric care power is provided by Samsung’s MultiSteam technology in the main dryer compartment, which freshens clothes and reduces odors and wrinkles.

Samsung FlexWash™ (models WV60M9900AV/A5 and WV55M9600AV/A5) is now available in black, stainless steel and white at major appliance retailers nationwide and online for a MSRP beginning at $1,599. Samsung FlexDry™ is available in both gas (models DVG60M9900V/A3 and DVG55M9600V/A3) and electric (models DVE60M9900V/A3 and DVE55M9600V/A3) in black stainless steel and white for a MSRP beginning at $1,599.

To see Samsung’s latest home appliances and other products, visit http://www.samsung.com/us/.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA), is a recognized innovative leader in consumer electronics, mobile devices and enterprise solutions. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA is pushing beyond the limits of today’s technology and providing consumers and organizations with a portfolio of groundbreaking products in appliances, home entertainment, Internet of Things, mobile computing, smartphones, virtual reality, wireless infrastructure and wearables, in addition to offering leading content and services related to mobile payments, 360-degree VR video, customer support and more. Samsung is a pioneering leader in smartphones and HDTVs in the U.S. and one of America’s fastest growing home appliance brands. To discover more about Samsung, please visit www.samsung.com. For the latest Samsung news, please visit news.samsung.com/us and follow us @SamsungNewsUS.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

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Valerie Milano is the well-connected Senior Editor and Entertainment Critic at TheHollywoodTimes.today, a website that aggregates showbiz news curated for, and written by, insiders of the entertainment industry. (@HwoodTimes @TheHollywood.Times) Milano, whose extraordinary talents for networking in the famously tight-clad enclave of Hollywood have placed her at the center of the industry’s top red carpets and events since 1984, heads daily operations of a uniquely accessible, yet carefully targeted publication. For years, Milano sat on the board and tour coordinator of the Television Critics Association’s press tours. She has written for Communications Daily, Discover Hollywood, Hollywood Today, Television International, and Video Age International, and contributed to countless other magazines and digests. Valerie works closely with the Human Rights Campaign as a distinguished Fed Club Council Member. She also works with GLSEN, GLAAD, Outfest, NCLR, LAMBDA Legal, and DAP Health, in addition to donating both time and finances to high-profile nonprofits. She has been a member of the Los Angeles Press Club for a couple of years and looks forward to the possibility of contributing to the future success of its endeavors. Milano’s passion for meeting people extends from Los Feliz to her favorite getaway, Palm Springs. There, she is a member of the Palm Springs Museum of Art and a prominent Old Las Palmas-area patron.