Home #Hwoodtimes Kat Von D Launches Go Big Or Go Home. And We’re In...

Kat Von D Launches Go Big Or Go Home. And We’re In Heaven.

By Audrey Rock

Kat Von D

San Pedro, CA (The Hollywood Times) 5/14/19 – Kat Von D has launched a revolution in beauty. Her latest weapon comes in the form of 100% vegan, cruelty free mascara, aptly named Go Big or Go Home. The high performance, extreme volumizing mascara launched April 19th and is now available at Sephora.

And it’s a killer. The campaign’s face, the stunning Jackie Cruz, visited NYC Sephoras for the official launch, and now it’s widely available.

Meanwhile, we tried the mascara, and we don’t mind saying that it is to die for. Kat Von D has never been known for anything but extreme, and extreme this product is. It glides on like a dream with smooth textures, stays on (no smudges), and maximizes lashes almost frighteningly.

And while most mascaras infringe on nature by utilizing beeswax, Go Big or Go Home uses guilt-free sunflower and olive oils instead. And since vegan makeup is the future, you might as well break in your vegan makeup collection with a product as outstanding as this one. It sets the bar high.

Our favorite part is the applicator brush, which, designed like an actual hairbrush, fluffs out and separates lashes for mega appeal. Paired with the dreamy vegan plant-based formula, Go Big Or Go Home is our new favorite–it’s reasonable $23.00 price tag doesn’t hurt, either.

We don’t hesitate to note that high end mascaras can cost more, but none are quite as dramatic as Ms. Von D’s brilliant concoction.

Go Big or Go Home is now available at Katvondbeauty.com, and Sephora.com, as well as Sephora stores.

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Valerie Milano is the well-connected Senior Editor and TV Critic at TheHollywoodTimes.Today, a showbiz/promotions aggregate mainly for insiders. She has written for Communications Daily, Hollywood Today, Television International, and Video Age International plus freelanced for others. Valerie donates and works closely with the Human Rights Campaign (Fed Club Council Member), GLSEN, Outfest, NCLR, LAMBDA Legal and the Desert Aids Project. She is a member of the Los Angeles Press Club. Milano loves meeting people and does so in her fave getaway Palm Springs as a member of the Palm Springs Museum of Art and the Old Las Palmas area community member. Valerie was a veteran 17-year member, and one of the "chief organizers” of the prestigious and long running, TCA: Television Critics Association’s press tour. For years Valerie was a board member and one of the chief organizers of the association. TCA press tours are “a must” for hundreds of TV critics twice a year, in Beverly Hills and in Pasadena.