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Home #Hwoodtimes Kat Von D Launches Go Big Or Go Home. And We’re In...

Kat Von D Launches Go Big Or Go Home. And We’re In Heaven.

By Audrey Rock

Kat Von D

San Pedro, CA (The Hollywood Times) 5/14/19 – Kat Von D has launched a revolution in beauty. Her latest weapon comes in the form of 100% vegan, cruelty free mascara, aptly named Go Big or Go Home. The high performance, extreme volumizing mascara launched April 19th and is now available at Sephora.

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And it’s a killer. The campaign’s face, the stunning Jackie Cruz, visited NYC Sephoras for the official launch, and now it’s widely available.

Meanwhile, we tried the mascara, and we don’t mind saying that it is to die for. Kat Von D has never been known for anything but extreme, and extreme this product is. It glides on like a dream with smooth textures, stays on (no smudges), and maximizes lashes almost frighteningly.

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And while most mascaras infringe on nature by utilizing beeswax, Go Big or Go Home uses guilt-free sunflower and olive oils instead. And since vegan makeup is the future, you might as well break in your vegan makeup collection with a product as outstanding as this one. It sets the bar high.

Our favorite part is the applicator brush, which, designed like an actual hairbrush, fluffs out and separates lashes for mega appeal. Paired with the dreamy vegan plant-based formula, Go Big Or Go Home is our new favorite–it’s reasonable $23.00 price tag doesn’t hurt, either.

We don’t hesitate to note that high end mascaras can cost more, but none are quite as dramatic as Ms. Von D’s brilliant concoction.

Go Big or Go Home is now available at Katvondbeauty.com, and Sephora.com, as well as Sephora stores.

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Valerie Milano is the well-connected Senior Editor and TV Critic at TheHollywoodTimes.today, a website that aggregates showbiz news curated for, and written by, insiders of the entertainment industry. (@HwoodTimes @TheHollywood.Times) Milano, whose extraordinary talents for networking in the famously tight-clad enclave of Hollywood have placed her at the center of the industry’s top red carpets and events since 1984, heads daily operations of a uniquely accessible, yet carefully targeted publication. For years, Milano sat on the board as a chief organizer of the Television Critics Association’s press tours, held twice a year in Beverly Hills and Pasadena. She has written for Communications Daily, Discover Hollywood, Hollywood Today, Television International, and Video Age International, and contributed to countless other magazines and digests. Valerie works closely with the Human Rights Campaign as a distinguished Fed Club Council Member. She also works with GLSEN, GLAAD, Outfest, NCLR, LAMBDA Legal, and the Desert Aids Project, in addition to donating both time and finances to high-profile nonprofits. She has been an active member of the Los Angeles Press Club for a couple of years and looks forward to the possibility of contributing to the future success of its endeavors. Milano’s passion for meeting people extends from Los Feliz to her favorite getaway, Palm Springs. There, she is a member of the Palm Springs Museum of Art and a prominent Old Las Palmas-area patron.