Jooki’s Patented NFC ToyTouch® Technology Uses Figurines & Tokens to Stream Spotify Playlists Jooki Helps Kids Develop Independence and Imagination with a Screen-Free Childhood

NY, NY, November 10, 2021 – Jooki announced today at CES Unveiled in NY that it has won the CES® 2022 Innovation Award for Best Headphones & Personal Audio. As the world’s first screen-free Wi-Fi and Bluetooth enabled speaker for kids with streaming music and audio capabilities, Jooki uses innovative patented NFC ToyTouch® Technology that lets kids operate the speaker independently using figurines or tokens as a remote control. Kids can start, stop, and change Spotify playlists or MP3 files that are preset by parents with a few clicks on the Jooki app.

Guided by Montessori education principles, the award-winning Jooki player connects through Wi-Fi and Bluetooth for music and audiobook streaming. The music player helps parents empower their children to develop creativity, independence, and emotional awareness through providing them access to a wide range of pre-selected songs, music, and stories.


“We are honored to win the prestigious CES Innovation Award for Jooki,” said Christine Brendle, CEO, Jooki Inc. “As the kid’s music and story player for a screen-free childhood, Jooki is magic at a kid’s fingertips!”

This year’s CES Innovation Awards program received a record high number of over 1,800 submissions. The announcement was made ahead of CES 2022, the world’s most influential technology event that will take place from January 5 to 8, 2022 in Las Vegas, NV and digitally. The CES Innovation Awards program, owned and produced by the Consumer Technology Association (CTA)®, is an annual competition honoring outstanding design and engineering in 27 consumer technology product categories. A panel of industry judges, including members of the media, designers, engineers, and more, reviewed submissions based on each product’s innovation, engineering and functionality, as well as aesthetics and design. The CES 2022 Innovation Awards honorees will showcase their winning products in the Innovation Awards Showcase at CES 2022.


Availability & Pricing

Jooki is priced at $112.99 (with free shipping) and includes the Jooki speaker, 2 Jooki tokens with playlists pre-programmed, and a charging cable. Additional packs of 6 colorful tokens and 5 popular figurines are also available. Faster, lighter, and more affordable than the original edition, the new generation Jooki 2 is available immediately at:
About CES

Owned and produced by CTA, CES 2022, the global stage for innovation, will convene the tech industry in person and digitally, giving global audiences access to major brands and startups, as well as the world’s most-influential leaders and industry advocates. For more information, visit
About Jooki

Founded in 2014 by three geek dads formerly with Google, Huawei, and Barco, the award-winning Jooki is funded by ST’ART invest, CoFoundry, and Brustart, and its board is chaired by Michel Tombroff, former CEO of SoftKinetic. With their mix of technology and design skills and love for music and kids, Jooki team promotes a screen-free childhood for kids in the 21st century. For more information, visit:

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Valerie Milano is the well-connected Senior Editor and Entertainment Critic at, a website that aggregates showbiz news curated for, and written by, insiders of the entertainment industry. (@HwoodTimes @TheHollywood.Times) Milano, whose extraordinary talents for networking in the famously tight-clad enclave of Hollywood have placed her at the center of the industry’s top red carpets and events since 1984, heads daily operations of a uniquely accessible, yet carefully targeted publication. For years, Milano sat on the board and tour coordinator of the Television Critics Association’s press tours. She has written for Communications Daily, Discover Hollywood, Hollywood Today, Television International, and Video Age International, and contributed to countless other magazines and digests. Valerie works closely with the Human Rights Campaign as a distinguished Fed Club Council Member. She also works with GLSEN, GLAAD, Outfest, NCLR, LAMBDA Legal, and DAP Health, in addition to donating both time and finances to high-profile nonprofits. She has been a member of the Los Angeles Press Club for a couple of years and looks forward to the possibility of contributing to the future success of its endeavors. Milano’s passion for meeting people extends from Los Feliz to her favorite getaway, Palm Springs. There, she is a member of the Palm Springs Museum of Art and a prominent Old Las Palmas-area patron.