Home #Hwoodtimes Jackie Cruz NYC Appearance for Drop of Kat Von D Mascara

Jackie Cruz NYC Appearance for Drop of Kat Von D Mascara

Kat Von D Beauty! Their highly anticipated – Go Big Or Go Home Mascara hit Sephora stores TODAY!

Also – Global Campaign Face, Jackie Cruz – visits a few NYC Sephora’s for the official launch. This morning she was at Sephora 34th Street to celebrate with cast members and will be revisiting in a few hours for a meet and greet with consumers! Check out photos of her appearance here:  


Kat Von D Beauty Launches Ground-Breaking 100% Vegan Mascara, Tapping Jackie Cruz As Global Campaign Face

Orange Is The New Black Actress Is The Brand’s First Celebrity Face For Their First Mascara In Five Years


Highly anticipated from the brand that brings you their #1 award-winning liquid liner Tattoo Liner, Kat Von D Beauty is launching an innovation in beauty with its high performance, vegan volumizing Go Big or Go Home Mascara launching April 19th worldwide featuring Jackie Cruz as the campaign face. 

Go Big or Go Home is an extreme volume vegan mascara with ultra-long wear that’s powered by plant-based fats. The result: mega volume and intense black lashes that last and last – no smudges, flakes or clumps (no matter how many layers you apply)! 

The 100% vegan formula contains a plant-based blend of waxes from olive & sunflower oils, which provides the base for extreme vegan volume. Nourishing sunflower and olive oils are our solution to replacing the beeswax typically found in most mascaras.

The blackest of black pigment and its plant-based blend creates a creamy texture, while the signature fluff brush, inspired by a round bristle hairbrush, creates a super volumized blown-out look for your lashes. The wavy fiber bristles on the fluff brush hold on to more formula to perfectly separate each lash at the lash line for a fanned out, eye-opening effect.


The formula and signature fluff brush paired together, yield an easy-to-apply mascara that glides on effortlessly – catching and coating every lash, for fluffy, full, intense coverage. You can stay big until you go home with the new Go Big or Go Home Mascara.

Kat Von D Beauty Go Big Or Go Home Mascara ($23) will be available April 19, 2019 on and, and in Sephora stores and Sephora inside JCPenney.


#Vegan! Our makeup is made with love not animals – 100% Cruelty Free Forever. The Kat Von D Beauty Go Big Or Go Home Mascara is 100% vegan. Share your looks and find more inspiration at, @KatVonDBeauty, #KatVonDBeauty #GBOGH #KVDBMascara

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Valerie Milano is the well-connected Senior Editor and Entertainment Critic at, a website that aggregates showbiz news curated for, and written by, insiders of the entertainment industry. (@HwoodTimes @TheHollywood.Times) Milano, whose extraordinary talents for networking in the famously tight-clad enclave of Hollywood have placed her at the center of the industry’s top red carpets and events since 1984, heads daily operations of a uniquely accessible, yet carefully targeted publication. For years, Milano sat on the board and tour coordinator of the Television Critics Association’s press tours. She has written for Communications Daily, Discover Hollywood, Hollywood Today, Television International, and Video Age International, and contributed to countless other magazines and digests. Valerie works closely with the Human Rights Campaign as a distinguished Fed Club Council Member. She also works with GLSEN, GLAAD, Outfest, NCLR, LAMBDA Legal, and DAP Health, in addition to donating both time and finances to high-profile nonprofits. She has been a member of the Los Angeles Press Club for a couple of years and looks forward to the possibility of contributing to the future success of its endeavors. Milano’s passion for meeting people extends from Los Feliz to her favorite getaway, Palm Springs. There, she is a member of the Palm Springs Museum of Art and a prominent Old Las Palmas-area patron.