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The Iconic Brand Welcomes You to the Great Wide Open with Their FW21 Collection

Leading Italian Luxury Sportswear, Chervó, Prepares to Celebrate 40 years by Continuing their Expansion in the U.S.  

PALM BEACH, FL. – The Italian luxury golf and sportswear brand, Chervò, is celebrating 40 years in the industry with the introduction of its Fall-Winter 2021-2022 Collection. Under the theme of “The Great Wide Open,” the new collection is defined by the conscious, attentive lifestyle, paired with sportiness and the highest quality of standards.


Chervó has a large presence on the green of golf courses around the world but the brand is much more than just that. Also dedicated to leisure time, Chervó is designed for any customers who love to express their own individuality and lifestyle by wearing innovative and high-quality items of clothing.

Established in 1982, the brand revolutionized fashionable sportswear. Priding itself on quality, Chervó combines all-Italian style with highly technical fabrics. Through the years, the brand has trademarked and developed innovative materials to give its client the best in business. Committed to greatness, Chervó continually researched fabrics that didn’t compromise quality or style. Their fabrics include special technologies unique to Chervó including Pro Therm, Happy Goose, Wind Lock, Sunblock, Dry Matic, and Aqua Block – Laminated plus. The Fall-Winter 21-22 collection includes all of these technologies and was inspired by the beauty of the sunset in “The Great Wide Open”.


“We are inspired by nature and guided by what is around us,” said Peter Erlacher, Chervó’s co-founder and creative director. “With a focus on comfort, technology, and timelessness, this collection combines high-performance fibers with perfect cuts and surprising designs. For this to work out, all the fibers and technologies used must fit perfectly and comfortably and adapt to the complex movement under all weather conditions – and we feel we have accomplished that.”

Chervós new collection delivers three seasonal mood designs: Active Sport, Mauve, and Mountain Sunset. The Active Sport for both men and women is dedicated to action with a touch of elegance that includes shades of blue and light gray Brina with a spark of bright red. The Mauve for women is a soft, warm winter theme that combines a sporty attitude with feminine sensuality laced with notable mauve tones, light gray, and beige. The Mountain Sunset is for men with soft patterns, casual and contrasting details.

The newest collection is just the start of Chervós 40th-anniversary plans. The company will be having a fashion show on October 14 in Los Angeles with its new partners IYC and Magellan Jets. They will also have a showroom launch event in Palm Beach on December 2 and are looking for locations in California for a west-coast pop-up shop.

With the launch of new partnerships and upcoming events, Chervó is excited for what the new year has in store. To find out more about the brand, please visit


About Chervó

Founded in Italy in 1982 by brothers Manfred and Peter Erlacher, Chervò designs, manufactures and markets luxury Italian golf and sportswear worldwide. Manfred serves as the CEO of the company and his brother Peter is the Chief Design Officer. With its global headquarters located east of Milan in Costermano (Verona), Italy, and its U.S. headquarters in North Palm Beach, Florida, Chervò products are available in more than 30 countries worldwide. Initially, the company was established as a ski brand. In the early 1990’s, Chervò made its debut in the golf industry by combining all-Italian style with highly technical fabrics. Chervò is passionately dedicated to ushering in its Italian roots led by its chic and tech vision, with emphasis on top-quality, eco-friendly and long-lasting apparel that has been guiding the brand for almost 40 years.

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Valerie Milano is the well-connected Senior Editor and Entertainment Critic at, a website that aggregates showbiz news curated for, and written by, insiders of the entertainment industry. (@HwoodTimes @TheHollywood.Times) Milano, whose extraordinary talents for networking in the famously tight-clad enclave of Hollywood have placed her at the center of the industry’s top red carpets and events since 1984, heads daily operations of a uniquely accessible, yet carefully targeted publication. For years, Milano sat on the board and tour coordinator of the Television Critics Association’s press tours. She has written for Communications Daily, Discover Hollywood, Hollywood Today, Television International, and Video Age International, and contributed to countless other magazines and digests. Valerie works closely with the Human Rights Campaign as a distinguished Fed Club Council Member. She also works with GLSEN, GLAAD, Outfest, NCLR, LAMBDA Legal, and DAP Health, in addition to donating both time and finances to high-profile nonprofits. She has been a member of the Los Angeles Press Club for a couple of years and looks forward to the possibility of contributing to the future success of its endeavors. Milano’s passion for meeting people extends from Los Feliz to her favorite getaway, Palm Springs. There, she is a member of the Palm Springs Museum of Art and a prominent Old Las Palmas-area patron.