Los Angeles, CA (The Hollywood Times) 7/21/20– GrapeStars, a star-studded marketplace for wine & spirits. For the first time, celebrities can promote directly to their followers. Big celeb brands on the app include Sarah Jessica Parker, Ryan Reynolds, Robert De Niro, and new brand ambassador, Tyson Beckford.
You are a Serial Entrepreneur. Share your backstory.
I was fortunate enough to grow up in a family with extensive knowledge in business and Finance. Being an Entrepreneur is a privilege that comes with a lot of responsibilities but I live under the same rules of Shakespeare, “Before you quit, try. Before you die, live.” The idea of making something better is what stimulates me the most.
What led you to launch GrapeStars?
The inspiration came many years ago when my brother JJ (Co-founder) was in LA and ordered a bottle of Miraval from Brad Pitt and Angelina Jolie. He then contacted me to brainstorm on how we could create a business affiliated with celebrity wines and spirits. We came to identify a mobile Application that would allow consumers to easily have access to celebrity products.
Is GrapeStars a game-changer?
Yes, from several aspects. The first aspect is that our model allows celebrities and their products to finally reach their audience directly. Another factor is we designed the Grapestars mobile App in order for the users to be entertained by the content. In this day and age, mobile phones are sophisticated and the visual experience is important.
For the first time, celebrities can promote directly to their followers. What are features of this one-of-a-kind app?
We allow for deep links that send celebrities’ followers directly to their stores within our app. The network behind the app is also very important.
What is offered?
Celebrity wines and spirits but also a curated list of (90 plus points) as well as a (Branded with love) which offers only beautifully designed bottles.
Why are Followers so excited about this new platform?
Simply because we are offering a great UI UX experience as well as content such as the different categories like (Celebrity) wines and spirits, (90+ points) and (branded with love) which is marketed for beautifully designed bottles. GrapeStars experience is all about the visual design, the Videology, and the latest news from celebrity wines and spirits.
From a business stand-point, why is GrapeStars paving the way for the future?
GrapeStars is paving the way for the future because it’s the only marketplace specifically designated to celebrity products, the faster-growing segment of the business.