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Home Movies FYI AND IHEARTMEDIA FORM PROMOTIONAL PARTNERSHIP

FYI AND IHEARTMEDIA FORM PROMOTIONAL PARTNERSHIP

Fyi Press Release: Home
IHEARTRADIO’S SIMON MARCEL BADINTER TO HOST NEW FYI RELATIONSHIP-BASED SHORT FORM SERIES “IN BED WITH SIMON” PREMIERING TONIGHT

NEW YORK, January 3, 2017 – FYI is teaming up with iHeartRadio’s French romance expert, Simon Marcel Badinter to create original content with the new relationship-based, year-long short form series, “In Bed with Simon.” The network is also partnering with iHeartMedia on cross-promotional opportunities across iHeartRadio, its all-in-one streaming music and live digital radio service. The first two minute episode of “In Bed with Simon” will premiere tonight, Tuesday, January 3 in the 10-11pm ET hour. New episodes will air every Tuesday night thereafter.

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“We are thrilled to partner with iHeartRadio in this unique cross-promotional opportunity for both of our brands,” said Paul Greenberg, EVP & General Manager of FYI and 45th & Dean. “Simon is a charismatic and credible talent who now joins the FYI family of relationship experts in his own buzzy series. His unique perspective on romance and relationships is both smart and entertaining.”

FYI content will be infused across iHeartMedia properties and platforms and within Simon’s popular radio talk show, “The Rendezvous.” Talent from FYI and “In Bed with Simon” will also appear on “The Rendezvous,” creating full synergy between iHeartRadio and FYI.

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“FYI and Simon are each talking to millions of people about relationship issues every day, which makes this the perfect match,” said John Sykes, President of Entertainment Enterprises for iHeartMedia. “Pairing these two allows both FYI and iHeartRadio the opportunity to expand our audience reach, while supporting each other’s programming.”

“In Bed with Simon” will delve into relatable and common relationship and romance issues faced by singles and couples in today’s dating world. Topics discussed will include recent happenings in pop-culture, to dating and love discussions from Simon’s radio show, to themes pulled from FYI’s hit relationship series such as, “Married at First Sight,” “Seven Year Switch” and “Kiss Bang Love,” among others. In each two minute episode, Simon will be joined by guests – real life couples and/or singles plucked right off the streets, who are willing to be candid about romance and delve into the headaches and heartaches of real relationships. Adding to the spontaneity, Simon will host the series in a public setting, in a signature branded bed. “In Bed with Simon” is produced for FYI by 45th and Dean, A+E Networks’ in-house production agency.

Click here to download PR stills for “In Bed with Simon”-https://aenetworks.box.com/s/j7yektbo391ijs7q1y5athpf6llq60i5

About FYI
For your inspiration, for your imagination or for your innovation, FYI™ takes a modern spin on traditional lifestyle genres by embracing an adventurous and personalized approach to peoples’ taste, space, look, story and more. FYI covers a range of stories and experiences that reflect how people live their lives today, not defined by just one passion or interest. FYI has launched all-new genres, including trend-setting and brand-definitional series, such as Married at First Sight, Arranged, Seven Year Switch, Tiny House Nation, Unplugged Nation, He Shed She Shed and Food Porn hosted by Michael Chernow. FYI is a division of A+E Networks, a joint venture of the Disney-ABC Television Group and Hearst. The network is available in nearly 70 million U.S. homes and is one of the most upscale entertainment brands in the media landscape. FYI has a young and affluent digital audience, including a robust social footprint that has recently tripled in size. The FYI website is located at fyi.tv, Twitter at twitter.com/fyi and Facebook at facebook.com/fyi. For additional press information and photography, please visit press.aenetworks.com.

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About iHeartMedia
With over a quarter of a billion monthly listeners in the U.S. and over 85 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leader in multiplatform connections, it also serves over 150 local markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets, wearables and smartphones, and on gaming consoles.

iHeartRadio, iHeartMedia’s digital radio platform, is the fastest growing digital audio service in the U.S. and offers users thousands of live radio stations, personalized custom artist stations created by just one song or seed artist and the top podcasts and personalities. With over a billion downloads, iHeartRadio reached 90 million registered users faster than any other radio or digital music service and even faster than Facebook.

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iHeartMedia’s platforms include radio broadcasting, online, mobile, digital and social media, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (OTCBB: IHRT). Visit iHeartMedia.com for more company information.

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Valerie Milano is the well-connected Senior Editor and TV Critic at TheHollywoodTimes.today, a website that aggregates showbiz news curated for, and written by, insiders of the entertainment industry. (@HwoodTimes @TheHollywood.Times) Milano, whose extraordinary talents for networking in the famously tight-clad enclave of Hollywood have placed her at the center of the industry’s top red carpets and events since 1984, heads daily operations of a uniquely accessible, yet carefully targeted publication. For years, Milano sat on the board as a chief organizer of the Television Critics Association’s press tours, held twice a year in Beverly Hills and Pasadena. She has written for Communications Daily, Discover Hollywood, Hollywood Today, Television International, and Video Age International, and contributed to countless other magazines and digests. Valerie works closely with the Human Rights Campaign as a distinguished Fed Club Council Member. She also works with GLSEN, GLAAD, Outfest, NCLR, LAMBDA Legal, and the Desert Aids Project, in addition to donating both time and finances to high-profile nonprofits. She has been an active member of the Los Angeles Press Club for a couple of years and looks forward to the possibility of contributing to the future success of its endeavors. Milano’s passion for meeting people extends from Los Feliz to her favorite getaway, Palm Springs. There, she is a member of the Palm Springs Museum of Art and a prominent Old Las Palmas-area patron.