MTV just announced today that platinum-selling Atlanta rapper Future will perform at the 2016 “MTV Video Music Awards”. The performance will mark Future’s first appearance on the VMA stage.
MTV made the announcement with the following video that was custom-created by director Tom Gould: here(embed below). The video will also be featured in the VMAs ad campaign, “Canvas”. As performers are added to the VMAs lineup, each will select a Pantone color (Future’s is red) and create a 30-second creative spot that will be incorporated into the larger campaign. The result will be a highly-personal, artist-driven campaign.
Future joins previously announced performers Britney Spears featuring G-Eazy, Nick Jonas featuring Ty Dolla $ign and Video Vanguard recipient Rihanna.
The 2016 “MTV Video Music Awards” will air LIVE from New York’s Madison Square Garden on Sunday, August 28 at 9:00 p.m. ET/PT.
Platinum-Selling Atlanta Rapper to Perform LIVE at New York’s Madison Square Garden
Sunday, August 28 at 9:00 PM ET/PT
NEW YORK, NY, August 22, 2016 – Platinum-selling Atlanta rapper Future today announced that he will perform at the 2016 “MTV Video Music Awards.” The performance will mark Future’s first appearance on the VMA stage. The 2016 VMAs will air LIVE from New York’s iconic Madison Square Garden for the first time ever on Sunday, August 28 at 9:00 p.m. ET/PT.
In keeping with the spirit of this year’s show celebrating the creative expression of artists, Future made his announcement via a personal and visually visceral video on Future’s creative process that was custom-created by director Tom Gould. To view the video, click here (embed below).
Future joins previously announced performers Britney Spears featuring G-Eazy, Nick Jonas featuring Ty Dolla $ign and Video Vanguard recipient Rihanna.
Future can lay legitimate claim to being the hottest rapper in the game, with three albums entering the Billboard 200 at number one in the span of just seven months — 2015’s DS2 and collaborative mixtape with Drake What a Time to Be Alive along with this year’s smash studio album EVOL. His explosion to the top of the charts marks the culmination of a strong rise for the 32-year-old artist, who boasts a steady stream of critically praised and commercially successful releases dating back to his earliest mixtapes, including 2011’s Streetz Calling. Future’s prolific output and nonstop tour schedule have earned him a reputation as one of the hardest working artists in the business. Earlier this month, MTV News released a revealing cover story and mini-documentary on the artist, in which he discusses his approach to life and family amidst his meteoric rise to superstardom.
VMA fans have spoken and cast their votes for their favorites in VMA categories including, “Video of The Year,” “Best Male Video,” “Best Female Video,” new category, “Breakthrough Long Form Video” and more. Voting for the “Best New Artist” award, presented by Taco Bell®, will remain live through the 2016 “MTV Video Music Awards” Pre-Show airing at 8:00 p.m. ET/PT and new this year, fans can cast their votes for the category via Facebook Messenger. The top two artists will be revealed during the pre-show, kicking off a live hashtag vote with the winner being announced during the live main telecast.
Jesse Ignjatovic/Den of Thieves is the Executive Producer for the 2016 “MTV Video Music Awards.” Garrett English, Erik Flannigan, Sandy Alouete, Lee Lodge and Jen Jones are Executive Producers. Garrett English also serves as Executive in Charge of Production for MTV. Hamish Hamilton is Director. Wendy Plaut is Executive in Charge of Celebrity Talent.
Want to stay in tune with all things VMA? Follow us on Instagram, Twitter and Facebook and check out the official 2016 VMA Playlist from MTV & Spotify at spotify.com/VMA.
Official sponsors of the 2016 MTV Video Music Awards include: Orbit® Gum, PANTENE®, PEPSI®, Samsung, Taco Bell®, Trojan™ Brand Condoms, truth®, TWIX® and Verizon.
About MTV:
MTV is a global media brand inspired by the creative spirit of music and the freedom and passion of youth. For more information, check out http://www.mtvpress.com. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA).
