National Live +3 Day Program Ratings for April 25, 2019
‘MARVEL’S CLOAK & DAGGER’ SPIKES BY DOUBLE DIGITS TO A SEASON BEST IN WOMEN 18-49
‘MARVEL’S CLOAK & DAGGER’ DOUBLES ITS VIEWERSHIP AFTER THREE DAYS OF TV PLAYBACK
On its 5th episode of the season (on 4/25/19), Freeform’s “Marvel’s Cloak & Dagger” grew for the 2nd straight week among Women 18-34 (+19%—86,000 vs. 72,000) and Adults 18-49 (+4% – 338,000 vs. 324,000) and shot up by double-digits among Women 18-49 (+18%—182,000 vs. 154,000) to hit new season highs in all three Nielsen measures.
Doubling its Live + Same Day audience after three days of delayed viewing, “Marvel’s Cloak & Dagger” posted a new playback season high among Total Viewers (+100%).
Freeform connects to audiences and goes beyond entertainment with bold, original programming and immersive social engagement. As Disney’s young adult television and streaming network, it delivers a unique mix of quality original and acquired series, plus fan-favorite movies and the holiday events “31 Nights of Halloween,” “Kick Off to Christmas” and “25 Days of Christmas.” The Freeform app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.
Source: The Nielsen Company, Live + 3 Day U.S. Program Delivery and Ratings, 4/25/19 or as dated.