Advertisement
Home TCA FREEFORM ANNOUNCES SEASON 2 OF BREAKOUT HIT ‘BEYOND’

FREEFORM ANNOUNCES SEASON 2 OF BREAKOUT HIT ‘BEYOND’

evolution-of-freeformJanuary 10, 2017

LINEAR AND DIGITAL BINGE-VIEWING LAUNCH OF ‘BEYOND’ AMASSES

Advertisement

OVER 14 MILLION MULTIPLATFORM VIEWS IN FIRST SEVEN DAYS;

OVER 25% BINGE ENTIRE 10-EPISODE SEASON IN FIRST SITTING 

Advertisement

In celebration of viewership that has gone above and “beyond,” Freeform has given a second season order to its newest hit series “Beyond.” Tom Ascheim, president, Freeform, surprised the cast and executive producers with the announcement during their TCA panel today in Pasadena, California.

 

”Our goal for launching ‘Beyond’ was to give the audience outstanding content in the way they want to watch it,” said Ascheim. “The response has far exceeded our greatest expectations, both quantitatively and qualitatively, and we can’t wait to bring more ‘Beyond’ to its growing fan base.”

“Beyond” launched on January 2, and in a network first, Freeform rewarded its digital-savvy audience by making available its highly anticipated new drama for binge-viewing across key digital platforms, featuring reduced ad loads to enhance the viewing experience and drive higher ad engagement. In its first week alone, “Beyond” has already amassed over 14 million views, including 7.0 million across digital platforms and reaching an additional 7.2 million Total Viewers on linear TV.

Advertisement

In fact, Freeform generated its best week across digital platforms in well over 4 years, powered by the debut of “Beyond” and the second season premiere of “Shadowhunters” – since 8/27/12.

  • “Beyond” trended during its entire premiere and for 30 minutes following, and according to social media buzz, achieved the highest favorability rating (96%) of the network’s recent original series.
  • Based on Live + 3 day linear TV ratings for its 2-hour premiere, “Beyond” (9:00 – 11:00 p.m. EST) stood as the network’s biggest series launch in 1 year, ranking as the No. 1 scripted cable TV telecast in the time period in Total Viewers (1.5 million), Adults 18-49 (500,000/0.4 rating) and Women 18-49 (304,000/0.5 rating) – since “Shadowhunters” (1/12/16).

From Imperative Entertainment and Automatik, “Beyond” is created, written and executive produced by Adam Nussdorf (“Once Upon a Time in Wonderland”). Tim Kring (“Heroes”), David Eick, Steven Adelson, Dan Friedkin, Justin Levy and Brian Kavanaugh-Jones serve as executive producers. The series stars Burkely Duffield (“House of Anubis”), Romy Rosemont (“Glee”), Michael McGrady (“Ray Donovan”), Jonathan Whitesell (“The 100”), Dilan Gwyn (“DaVinci’s Demons”), and Jeff Pierre (“Shameless”). 

Advertisement

About Freeform

Part of the Disney|ABC Television Group, Freeform connects to audiences and goes beyond entertainment with bold original programming and immersive social engagement. The network delivers a unique mix of quality original and acquired series, plus fan favorite movies and the holiday events “13 Nights of Halloween” and “25 Days of Christmas.” The Freeform app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.

Advertisement

 

Source: Linear TV: NTI, Live + 3. Digital: Omniture/Freewheel. Reach: NPower, 1 min. Social Media: ListenFirst. Social Sentiment: Crimson Hexagon.

 

Previous article2017 ATHENA FILM FESTIVAL ANNOUNCES LINEUP OF NARRATIVE, DOCUMENTARY AND SHORT FILMS
Next articleCAP UCLA Presents Bassem Youssef: The Joke Is Mightier than the Sword, Jan. 18 at Royce Hall
Valerie Milano is the well-connected Senior Editor and TV Critic at TheHollywoodTimes.today, a website that aggregates showbiz news curated for, and written by, insiders of the entertainment industry. (@HwoodTimes @TheHollywood.Times) Milano, whose extraordinary talents for networking in the famously tight-clad enclave of Hollywood have placed her at the center of the industry’s top red carpets and events since 1984, heads daily operations of a uniquely accessible, yet carefully targeted publication. For years, Milano sat on the board as a chief organizer of the Television Critics Association’s press tours, held twice a year in Beverly Hills and Pasadena. She has written for Communications Daily, Discover Hollywood, Hollywood Today, Television International, and Video Age International, and contributed to countless other magazines and digests. Valerie works closely with the Human Rights Campaign as a distinguished Fed Club Council Member. She also works with GLSEN, GLAAD, Outfest, NCLR, LAMBDA Legal, and the Desert Aids Project, in addition to donating both time and finances to high-profile nonprofits. She has been an active member of the Los Angeles Press Club for a couple of years and looks forward to the possibility of contributing to the future success of its endeavors. Milano’s passion for meeting people extends from Los Feliz to her favorite getaway, Palm Springs. There, she is a member of the Palm Springs Museum of Art and a prominent Old Las Palmas-area patron.