– David Keller, Founder.
NASHVILLE, Tenn. – Former WWE Superstar Ted DiBiase Jr., son of WWE Hall of Famer, “The Million Dollar Man” Ted DiBiase, along with music industry veterans Jared Ashley and David Keller have launched a strategic marketing and branding company titled 16 Creative. Their mission is to execute strategic marketing and e-commerce campaigns for a growing list of iconic professional wrestlers, athletes, veterans, and military organizations.
16 Creative offers a start-to-finish solution, including website and e-commerce development, merchandising, digital marketing, and order fulfillment. The company is comprised of two specialized divisions, The Wrestling Collection and The Military Collection.
“This will set the tone for The Wrestling Collection to help other legendary performers use their brand to create additional revenue streams and cement their legacy with wrestling fans worldwide,” says Ted DiBiase Jr.
The DiBiase family has a long celebrated history in the sports entertainment industry; three generations of superstars including “Iron” Mike DiBiase, “The Million Dollar Man” Ted DiBiase, and Ted DiBiase Jr. 16 Creative is set to launch The Wrestling Collection with WWE Hall of Fame wrestler Ted DiBiase better known as the “The Million Dollar Man” as their flagship client. Visit his new website to learn more.
“Our goal was to establish Ted as a brand, so it was important that we take a step past simply offering t-shirts. Through our partnership with Ted, we have created his own line of “Million Dollar” products for the fans, starting with coffee, hot sauce, and wing sauce.” Our goal is to do the same thing with other iconic wrestlers,” shares David Keller.
“It’s about giving back! That’s why we have strategically partnered with Veteran-owned companies to help us create products that not only taste great but give back to our heroes who have given so much to this country. David and I are both Veteran’s so we bring a “leave no one behind” mentality to the table,” explains Jared Ashley.
For more than 15 years, Jared Ashley and David Keller have worked with an impressive list of veterans & military organizations including the Navy Exchange, USAA, Mark Geist’s “Shadow Warrior Project”, and Operation Cherrybend. Through individual partnerships, 16 Creative and The Military Collection continue to honor our heroes, veterans, and organizations that support them by providing a platform to achieve their missions and increase revenue. Be on the lookout for new projects from The Charlie Daniels Journey Home Project, The Air Power Foundation, and more.
About 16 Creative:
We are 16 Creative. As the world’s first, Veteran owned, multi-focused branding agency, we are privileged to work with an iconic lineup of professional wrestlers, athletes, Veterans, and military organizations to bring their legacy to life through strategic marketing campaigns and branded merchandise. Whether it’s apparel or their own line of sauces and seasonings, 16 Creative has the resources to bring their ideas to fruition. We turn ideas into revenue to help create a legacy that lasts a lifetime and beyond. 16 Creative is comprised of two specialized divisions, The Wrestling Collection and The Military Collection.
About Ted DiBiase Jr:
Ted DiBiase Jr is a 3rd generation professional wrestler and the son of WWE Hall of Famer “Million Dollar Man” Ted DiBiase. During his time with WWE he held multiple championships and made his feature film debut in “The Marine 2” from WWE Studios. DiBiase left WWE in September 2013 after becoming a father, wishing to no longer spend 250 days per year away from home. Since his days inside the squared circle Ted has leveraged his network and experience to become a savvy entrepreneur, businessman, and philanthropist.
About Jared Ashley:
After high school, Jared joined the U.S. Navy, serving four years in Yokosuka Japan aboard the aircraft carriers USS Independence and USS Kitty Hawk. It was during this time that he began to hone his craft leading to a career in country music. After finishing 5th on season four of “Nashville Star”, Jared hit the road playing more than 150 dates per year and touring all over the United States and abroad promoting his first radio single which landed him in the top 50 on The Billboard Charts. Always one to have an entrepreneurial spirit, Jared has played a major role in his day-to-day operations overseeing booking, merchandising, and more. Throughout his career Jared has used his platform to give back to the troops and their families currently serving abroad touring with The Navy Exchange and Navy Entertainment, Jared has also created events like Operation Cherrybend and Operation Patriots FOB, and Hero’s Concert to honor and support his fellow veterans and raise awareness of the trials and tribulations veterans suffer every day.
About David Keller:
After serving five years in the Marine Corps, David landed in Music City where he has spent the past 16 years overseeing the websites and social media for some of the biggest names in country music including Hank Williams Jr, The Oak Ridge Boys, Lee Greenwood, Don McLean, Colt Ford, Lee Brice, and many more. During this time, David spent a few years with MCN Interactive where he developed his love for e-commerce managing stores for artists like for King & Country, Charlie Daniels, Eric Church, Kacey Musgraves, Alan Jackson, George Strait, and many more. Country music has also allowed David to use his skill set to give back to Veterans by working with organizations such as The Charlie Daniels Journey Home Project and the Shadow Warriors Project.