By Ronn Torossian, CEO and Founder of 5W Public Relations
“From a brand perspective, this was a relatively small crisis, and Huffman was smart to outwardly addressing her wrongdoings and start rebuilding her image.”
“In the world of PR, there are two courts: the court of law and the court of public opinion. In the court of law, Huffman did the right thing by pleading guilty. She knew she couldn’t run from this, and she cooperated. In the court of public opinion, it may take a bit longer, but she will come out of this unscathed. With her apology circulating, people will empathize with the motive behind her alleged actions, and with time, she’ll return to steady work. Her apology is heartfelt and sincere, and will resonate with the public. People understand wanting to help their kids.”
“From a media perspective, she’s on the road to recovering her image.”
