Miller Lite and TerraZero Technologies Inc. Team Up to Throw Rooftop After Party for Decentraland Metaverse Music Festival
The Meta Lite Bar After Party will offer four unique Metaverse wearables and new ways to engage with Web3 artists in the Metaverse and beyond.
News Release – November 10, 2022 – Miller Lite (www.millerlite.com) and TerraZero Technologies Inc. (“TerraZero” or the “Company”), a vertically integrated Metaverse technology company, continue their partnership on the “Meta Lite Bar” by hosting an After Party for Decentraland’s Metaverse Music Festival (www.decentraland.org).
From November 10th – November 13th, attendees are invited to come and enjoy musical entertainment at the Meta Lite Bar, which will now feature a newly added garage and rooftop concert area. Artists performing include: Devault, Wuki, Wobblebug, Win and Woo, Elohim, Pluko, and Autograf.
With a different artist performing daily, the Meta Lite Bar will also offer a unique Metaverse wearable each night of the after-party that Web3 users can collect throughout the music festival. Each item will give players a new way to share “Miller Time” with old and new friends, both IRL and virtual.
The After Party represents another level of versatility to Miller Lite’s Metaverse and Web3 strategy. The Meta Lite Bar premiered first for the Big Game in 2022, followed by an activation featuring J Balvin later in the year. Now, for the After Party, the Metaverse experience is being reinvented for a third time, showing how one build can be an evergreen way to develop community and excitement for Miller, artists, and the future of the Internet.
“Miller Lite brings people together over the taste of great beer and our goal in the Meta Lite Bar is exactly the same, even though the beers may be pixelated,” says Anne Pando, Marketing Director for Miller Lite. “As we continue to build out our presence in Web3 with Terrazero, we hope to bring more Miller Time and meaningful experiences to the Metaverse and give our drinkers a new, engaging way to connect with each other.”
Ryan Kieffer, TerraZero’s Chief Metaverse Officer believes in the longevity of a multi-phased activation, “Our partnership with Miller Lite continues to show how a brand can activate in the Metaverse and Web3 space with a unified approach over the course of a full calendar year. For this event in particular, we have been able to work strategically with more artists bringing in a wide variety of fan communities into the Metaverse. Purposeful and methodical planning by brands is key to long term success, and Miller’s approach has been spot on.”
TerraZero’s Chief Experience Officer (CXO), Brandon F. Johnson sees the After Party as a way for artists to work with brands like Miller Lite to be anywhere and everywhere, “Miller Lite is embracing their position to create incredible entertainment experiences. With the Metaverse, an artist can be on tour, releasing content, and bringing their likeness to life in unique experiences for their fans, all at the same time–keeping the connection between fans and artists ‘always on’ through brands like Miller Lite. ‘It’s Miller Time’ in the Metaverse now leads to unlimited creative possibilities.”
Players can jump into the launched, “Meta Lite Bar” experience in Decentraland at www.decentraland.org, coordinates from November 10th – November 13th, 2022.
About Molson Coors Beverage Company
For more than two centuries, Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel’s Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, canned wine, kombucha, cider and more.
Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company’s commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.
About TerraZero Technologies Inc.
TerraZero Technologies Inc. (“TerraZero”) is a vertically integrated Metaverse development group and leading web3 technology company specializing in helping brands create immersive experiences. The Company’s Metaverse-agnostic vision is to develop and implement products and services with scalable commercial applications to flourish engagement across gamified experiences where enterprise- level businesses, Metaverse platforms, and web3 creators can seamlessly bridge and actionably grow their virtual world and the physical world endeavours together as one. TerraZero owns digital real estate for brands to establish presence in existing virtual worlds and can also offer brands their own private worlds to provide offices and services to those interested in the Metaverse. Furthermore, TerraZero acquires, designs, builds, and operates virtual assets and solutions to monetize the Metaverse ecosystem. The Company’s businesses are segmented into five (5) divisions which include: (1) Immersive experience creation in existing or private virtual worlds; (2) advertising; (3) data analytics; (4) events and marketing; and (5) infrastructure. TerraZero aims to support the community, foster innovation, and drive adoption. For more information, please visit www.terrazero.com or contact firstname.lastname@example.org.
For further information, please contact:
Dan Reitzik, CEO, Director & Founder
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This news release includes certain statements and information that may constitute forward-looking information or statements within the meaning of applicable securities laws. Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs of management of the Company regarding future events. Generally, forward-looking statements and information can be identified by the use of forward-looking terminology such as “intends,” “expects,” or “anticipates,” or variations of such words and phrases or statements that certain actions, events, or results “may,” “could,” “should,” “would,” or will “potentially” or “likely” occur. This information and these statements, referred to herein as “forward‐looking statements,” are not historical facts and are made as of the date of this news release, which includes without limitation, statements regarding discussions of future plans, estimates, and forecasts and statements as to management’s expectations and intentions with respect to, among other things: the Company’s intention to develop and drive traffic to its assets and locations within the Metaverse; the expectations and plans with the Meta Lite Bar events; that establishing an early presence within the Metaverse will provide the Company with new users, branding, and marketing opportunities; events, courses of action, and the potential of the Company’s technology and operations, among others, are all forward-looking information.
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