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Home #Hwoodtimes Why Diversity & Inclusion Matter in Business:

Why Diversity & Inclusion Matter in Business:

Q&A With Sky Wellness

By Valerie Milano

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Los Angeles, CA (The Hollywood Times) 6/7/21 – We’re seeing a lot of Pride Month products and promotions right now. So much great work to increase awareness for LGBTQ+ issues and to give visibility to an underrepresented social group. To celebrate this month, we talk to one company that’s making sure representation happens year-round. All the way from the C-Suite on down, Sky Wellness – a brand of premium CBD wellness products – is committed to bringing diversity and inclusion to the board table and beyond. We chat with Brook Bacon, Vice President Marketing at Sky Wellness, about their efforts to ensure representation and look at how more companies can take on these same tasks.

Your company like many others right now has a statement on diversity and inclusion. What is yours focused on?

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At Sky Wellness, our mission is to make our customers Feel Better™ – whether that’s one person and her pet or 100 million people and their animals. We are able to achieve this through a culture of diversity, equality and inclusivity.

Our commitment to these principles is evidenced through our supply chain – one of the most diverse in the industry. 50% of it is women, African American and LatinX owned and operated. We also have an executive team that is 75% led by LGBTQ and women leaders, and a broader team of associates with a 50/50 ratio of men to women that reflects the uniqueness of our customers and partners represented by nearly all backgrounds and origins, including people with disabilities.

How are you able to achieve such diversity with your team?

It’s so simple… we don’t discriminate. We welcome everyone based on merit and work ethic only. We approach our hiring process in the most open and unbiased ways possible, and ensure that the hiring committee for every position is as diverse as in the customers we serve – which is, in a word — everyone.

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How has this level of diversity effected the company?

On a cultural level, it creates a safe atmosphere where every employee feels valued and fits in. It’s also just fun to share our different backgrounds and stories with each other. Our priority as a company is to make products that are safe, sound and that embrace our customers at whatever point in their wellness journey they’re at. It should be no surprise that from our CEO down and through the ranks, we have created a work environment that is exactly the same – safe, sound and inclusive.

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How do you take this to the next step then?

We see ourselves as a voice of the people. So, just continuing to do what we do as we’ve always done it with inclusivity, equality and integrity at the forefront of our interactions with each other; our efforts as an organization and our connectivity with the customers we serve, should keep us there. 

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ABOUT SKY WELLNESS

Sky Wellness is a brand family of affordable, premium THC Free, Full Spectrum and Isolate Hemp-derived CBD products that are designed to elevate health, enhance well-being and make life… feel better. Unlike others in the industry, each product is made only from the highest quality raw materials in the cleanest, safest, certified facilities, all verified via rigorous third-party testing. The ultimate goal of Sky Wellness is to make customers feel better by optimizing wellness outcomes through the benefits of Hemp-derived CBD. Available online at skywellness.com and at nearly 1,100 Convenience & specialty retail locations nationwide.

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Valerie Milano is the well-connected Senior Editor and Entertainment Critic at TheHollywoodTimes.today, a website that aggregates showbiz news curated for, and written by, insiders of the entertainment industry. (@HwoodTimes @TheHollywood.Times) Milano, whose extraordinary talents for networking in the famously tight-clad enclave of Hollywood have placed her at the center of the industry’s top red carpets and events since 1984, heads daily operations of a uniquely accessible, yet carefully targeted publication. For years, Milano sat on the board and tour coordinator of the Television Critics Association’s press tours. She has written for Communications Daily, Discover Hollywood, Hollywood Today, Television International, and Video Age International, and contributed to countless other magazines and digests. Valerie works closely with the Human Rights Campaign as a distinguished Fed Club Council Member. She also works with GLSEN, GLAAD, Outfest, NCLR, LAMBDA Legal, and DAP Health, in addition to donating both time and finances to high-profile nonprofits. She has been a member of the Los Angeles Press Club for a couple of years and looks forward to the possibility of contributing to the future success of its endeavors. Milano’s passion for meeting people extends from Los Feliz to her favorite getaway, Palm Springs. There, she is a member of the Palm Springs Museum of Art and a prominent Old Las Palmas-area patron.