Home Press releases Digitalsmiths' Q2 2016 Pay-TV and Online Video Trends Report

Digitalsmiths' Q2 2016 Pay-TV and Online Video Trends Report

digitalsmithsOn Tuesday, Digitalsmiths, a TiVo company, and a leader in personalized content discovery technology, will release the 14th edition of its quarterly Video Trends Report covering key topics across Pay-TV, VOD, PPV, OTT, TV Everywhere, connected devices, and content discovery.

Based on a survey of over 3,100 consumers, Digitalsmiths’ Q2 2016 Video Trends Report sheds light on many topics. Highlights include the following:

  1. Consumer interest in carousels. With most SVOD services delivering next-generation user experiences, the Digitalsmiths Data Science Team evaluated the various types of consumers with interest in carousel-like lists of content, as opposed to traditional Pay-TV grids. The results are below (also available in the Analytical Commentary on pages 14-15).

  • 67.7% of millennials are interested in carousels, compared with 56.1% of non-millennials.
  • 65.0% of Netflix subscribers want carousels incorporated into their Pay-TV service, compared with 52.5% of non-Netflix subscribers.
  • Of respondents with plans to leave their current Pay-TV provider—80.8% with plans to switch, 68.6% with plans to cut, and 76.1% with plans to change—showed significantly more interest in carousel-driven, discovery-focused Pay-TV offerings, as compared to those who plan to stay with their current provider.
  1. Note: those with the highest (80.8%) interest in a carousel-driven Pay-TV offering also plan to “switch to an online app or rental service” such as Netflix, Hulu, Amazon Video, etc., or services that focus on content discovery and viewer personalization.
  • Respondents struggling to find something to watch on TV also desire a more carousel-type Pay-TV solution (68.2%), more than those who are satisfied with the ability to find something to watch in their Pay-TV offering (52.5%).
  1. SVOD subscription sharing. It’s no secret that many consumers share accounts to dodge paying monthly SVOD fees. To track this behavior, Digitalsmiths added a new answer choice to the question, “How much do you spend each month on subscription services?” According to Q2 2016 survey results, 10.4% of respondents do not pay for an SVOD service because they share access with a paying subscriber (see chart on page 19).
  1. TV network app adoption. TV networks continue to develop enticing apps, and while many require a login with Pay-TV provider credentials to watch video content, apps beginning to offer subscriptions to cable-cutters are growing in number—some even have free content. On page 32, the report analyzes the top TV network apps used by subscribers from the top Pay-TV providers.

More info on this will be provided Tuesday, August 30, at 8:00am ET

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Valerie Milano is the well-connected Senior Editor and TV Critic at TheHollywoodTimes.Today, a showbiz/promotions aggregate mainly for insiders. She has written for Communications Daily, Hollywood Today, Television International, and Video Age International plus freelanced for others. Valerie donates and works closely with the Human Rights Campaign (Fed Club Council Member), GLSEN, Outfest, NCLR, LAMBDA Legal and the Desert Aids Project. She is a member of the Los Angeles Press Club. Milano loves meeting people and does so in her fave getaway Palm Springs as a member of the Palm Springs Museum of Art and the Old Las Palmas area community member. Valerie was a veteran 17-year member, and one of the "chief organizers” of the prestigious and long running, TCA: Television Critics Association’s press tour. For years Valerie was a board member and one of the chief organizers of the association. TCA press tours are “a must” for hundreds of TV critics twice a year, in Beverly Hills and in Pasadena.