Color Proof: The Secret to Red Carpet Ready Hair
By: Meg Taylor
As the awards season has officially come to an end, everyone is dying to know how celebrities achieved their flawless looks all season long. The key to red carpet ready hair is not only using products that are highly acclaimed but to use hair products that only include the best ingredients.
For colored hair, this has remained a constant battle on trying to find the right products to lock in color and to make your hair shine. ColorProof Color Care Authority is a complete line of professional luxury products designed exclusively for color-treated hair.
Their products are 100% vegan, sulfate-free, salt-free, gluten-free, paraben-free, and never tested on animals. Sounds too good to be true? That’s what I thought, so I decided to try it out.
I tested the CrazySmooth Anti-Frizz Shampoo, CrazySmooth Anti-Frizz Treatment Masque, and the ColorProof PowderFix Texturizing Powder Spray and was stunned.
While washing my hair, the shampoo made my hair silky smooth; which normally my hair doesn’t feel that way until after it is conditioned. The shampoo includes a blend of exclusive oils including Camellia Oil from Japan and Abyssinian Oil from Africa, with seaweed and shea butter.
It instantly eliminates unruly frizz and infuses hair with extreme smoothness, shine and super healthy condition without weighing hair down. The CrazySmooth Anti-Frizz Shampoo retails at $39.00.
I thought my hair was already silky enough until I used the treatment masque. What I found interesting about this masque is that it is instructed to be applied from the scalp until the end. I was a little skeptical because I didn’t want to have greasy roots but trusted in the directions. The treatment masque includes a blend of soybean lipids, seaweed and shea butter to dramatically condition, miraculously tame, restore integrity and add much-needed elasticity and tensile strength for healthier, more youthful hair.
I left the masque in my hair for 5 minutes, instructed to be left in for 1-5 minutes, and rinsed my hair and waited for results. CrazySmooth Anti-Frizz Treatment Masque retails at $48.00.
I have natural wavy/curly hair and don’t typically put heat to my hair. I am constantly battling frizz because I let my curls air dry. After I brushed through my hair, I noticed a difference. My hair was velvety and appeared healthier already. After about an hour, my curls were bouncy and hydrated; no frizz at all. With colored hair, people typically don’t shampoo and condition their hair everyday to maintain color vibrancy. On day 3, my hair was no where near greasy and still maintained a no-frizz look.
I did however use the ColorProof PowderFix Texturizing Powder Spray to give my hair a little volume. The spray is designed exclusively for color-treated hair with a proprietary blend of revolutionary volumizing polymers and Pro Vitamin B5 Panthenol. Texturizing sprays may sometimes leave your hair feeling brittle or appearing greasy; I didn’t have that problem with this product.
The easy-dispensing, puff applicator allows users to seamlessly achieve volume at the roots, crown, or specific areas with no mess in three simple steps: spray, massage, and style. ColorProof PowderFix Texturizing Powder Spray retails at $25.00.
Overall, I had an incredible experience with Color Proof Color Care Authority. They offer various cruelty-free products for every hair type. I strongly recommend to anyone who wants to achieve that effortlessly flawless look to seek out Color Proof products. To learn more or buy these fabulous products, head over to http://www.colorproof.com/.
Jim Markham is a highly acclaimed Beauty Industry icon who has led an amazing trailblazing career from being a prominent celebrity hair stylist to developing and innovating over 300 products for five highly successful hair care companies, four of which he founded and five owned including: ColorProof Color Care Authority, PureOlogy Serious Colour Care, ABBA Pure and Natural, Markham Products, and Sebring International.
With each new venture the Markham name has become synonymous with authentic, premium performance products that serve as an Industry standard. To date, under his leadership, Markham’s combined companies have generated over $1.2 billion in retail sales. He is best known for developing the first luxury professional line exclusively for color treated hair and for pioneering sulfate-free shampoos that have revolutionized the way color treated hair is cared for.
Markham was inspired to launch ColorProof Color Care Authority in 2011 after realizing that color care technology hadn’t advanced much since he launched PureOlogy ten years prior. Markham states, “Technology is always improving, including ingredient technology. What was good enough 10 years ago is no longer good enough. Just as you wouldn’t use a 10 year-old phone or computer, why use 10 year-old hair care technology when much more advanced technology is available.” With the persistent urging of colleagues and stylists, and his ceaseless passion for product development, Markham was inspired to make a valiant return to revolutionize the Industry once again. ColorProof features a full line of professional, luxury products designed exclusively for color-treated hair combining the latest ingredient technology with best-in-class formulas to create a new standard in color care, protecting hair color from start through finish.
Markham is very involved with the product development process at every level. Markham states, “I’ve built an elite team of some of the best chemists, researchers and ingredient experts in the world who are dedicated to sourcing and utilizing next generation ingredients. We collaborate to create products that are the finest quality with the most advanced technology, bar none.”
Markham personally directs his team to select the very highest quality, newest ingredients available to achieve optimum performance of his dream product and then empowers his inner circle of testers including highly trained educators, stylists and consumers, who provide valuable feedback on all aspects of the product. Products are not released until they are proven to exceed the performance of any other product in their category. “ColorProof is the next generation in luxury color care,” Markham continues. “Every product in the line is best-in-class and provides maximum color protection for hair that’s shiny, beautiful, vibrant, healthy and instantly youthful-looking.”
Following Hurricane Katrina and at the urging of his good friend, the late, Vidal Sassoon, Markham and his wife Cheryl traveled to New Orleans, Louisiana, to fund and build homes with Habitat for Humanity.
The Markhams are also well-known and active donors of Paul Newman and Joanne Woodward’s charity, SeriousFun Children’s Network (formerly known as Hole in the Wall Gang Camp), which provides assistance to seriously ill children and their families.
The Markhams continue to proudly support worthy causes both locally and internationally.