CHEDDAR LIVE PROGRAMMING COMES TO FUSION TV
NEW YORK, JUNE 5, 2017 — FUSION TV, the Fusion Media Group’s (FMG) entertainment and lifestyle cable network, and Cheddar, the leading live digital news network, today announced a partnership that will expand the reach of Cheddar’s programming to a television audience.
Cheddar covers news through the lens of the companies and executives transforming our lives. Viewers will be able to ask questions and interact directly with Cheddar’s anchors through Cheddar.com and its iOS app. Cheddar’s daily broadcasts, which emanate from the floor of the New York Stock Exchange (“Opening Bell”) and the Flatiron Building in New York City (“Between Bells”), will premiere later this month on FUSION TV. Cheddar programming will air weekdays from 11AM to 1PM.
“Our audience craves enriching programming that shares their curiosity, sharpness, and passion. Cheddar is taking a young, conversational approach to covering news, culture, finance and technology live, every day, in unique, accessible and exciting ways. We are thrilled to have them joining our line-up,” said Daniel Eilemberg, President and Chief Content Officer of FUSION TV.
“FUSION TV reflects the diversity of voices and interests that young audiences are looking for,” said Jon Steinberg, Founder and CEO of Cheddar. “They are also a network that shares our commitment to experimentation and outside-the-box thinking when it comes to creating and delivering content, making them a great partner for Cheddar as we continue to expand our reach.”
Cheddar on FUSION TV will bring additional scale to Cheddar’s reach, which according to a recent study conducted by Market Strategies International (MSI) has already climbed to 8% among U.S. millennials (12% among 18-24 year olds) after just one year of broadcasting. FUSION TV is available in millions of homes nationwide across premium cable and satellite systems including DISH, DirecTV, AT&T U-Verse, Verizon Fios, Charter, Cox, Suddenlink, Google Fiber, among others. Channel listings available here.
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