In the past year, the job title of “Influencer” has become very well known (no surprise)—and with that comes sponsorships, free stuff from brands, and a new lifestyle altogether. But what makes these influencers and celebrities so successful? The sheer number of followers they have.
Turns out, a vast majority of these influential people have fake followers (meaning bots, spam, or accounts they paid for). My team at All Home Connections dug through Instagram and Twitter to reveal who has the most fake followers.
Turns out Kourtney Kardashian and Amitabh Bachchan are those accounts.
Here are some of our most interesting findings:
- The average fake follower percentage on Twitter was 42%, while on Instagram, it was 25%.
- Three Kardashians were in the top nine of the highest percentage of fake followers on Instagram, with Kourtney topping the list.
- 77% of those we surveyed said their opinion would worsen if they knew these influencers paid for their followers.
Unsurprisingly, most celebrities have fake followers, but what may shock you is the scale.
- Katy Perry has over 57 million fake followers on Instagram.
- 28% of Kourtney Kardashians Instagram followers are fake.
- 46% of all Taylor Swift’s Twitter followers are fake.
- 75% of people surveyed said they wouldn’t purchase products promoted by people who bought followers.
Data experts at All Home Connections used SparkToro, a tool that estimates the number of fake followers on Twitter to calculate the number of fake followers. For their Instagram followers, we used GRIN, which gave a percentage estimate of audience credibility.
Why you should care:
Whether you are a business professional looking for ways to extend the reach of your marketing, or just looking to connect with more people in your personal life, social media is key.
We at All Home Connections decided to take a look at just how authentic followings actually are. Unsurprisingly high profile individuals like Kim Kardashian, LeBron James, and Bill Gates all have follower counts that are inflated by fake profiles.
Real fans of these celebrities really aren’t keen on these inflated follower counts, 83% of people think influencer incomes should be adjusted to real follower counts. This data drives home the idea that people value authenticity, even on social media.