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“CBS THIS MORNING”

this morningPOSTS YEAR-TO-YEAR GAINS IN VIEWERS AND KEY DEMOS 

“CBS This Morning” Up 43% Post-Olympics Week Compared to Four Years Ago 

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CBS THIS MORNING posted year-to-year gains in viewers and key demos according to Nielsen live plus same day ratings for the week ending August 26. CBS THIS MORNING delivered 3.41 million viewers (+5%, from 3.24m last year) and was up +13% adults 25-54 and +11% women 25-54 compared to a year ago. ABC was down -9% in viewers (4.25m from 4.68m), -14% in adults 25-54, -17% in women 25-54 and -17% women 18-49. CBS THIS MORNING gained +170,000 viewers compared to the same week last year, while ABC decreased by 437,000 viewers.

In comparison to previous post-Olympics periods, CBS THIS MORNING is up 43% versus four years ago, while NBC is down 1% and ABC is down 9%.

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Continuing on a ratings ascension, television year-to-date, CBS THIS MORNING is the only network morning news broadcast to post gains in viewers and key women demos, according to Nielsen most current ratings. CBS THIS MORNING is up +7% in viewers (3.59m from 3.35m), + 13% in adults 25-54, + 11% in women 25-54 and +17% in women 18-49 compared with last year.

Television year-to-date, ABC is delivering declines in all measures: down -9% in viewers, -19% in adults 25-54, -14% in women 25-54 and -14% in women 18-49, compared with last year. NBC is also down: -2% in viewers and -7% in women 18-49 compared with last year.

CBS THIS MORNING has delivered year-over-year audience growth for 47 consecutive months, while ABC has not experienced year-over-year monthly gains since April 2014.

Ryan Kadro is the executive producer of CBS THIS MORNING. Follow CBS THIS MORNING on Twitter, Facebook and Instagram. Use the hashtag #NewsIsBack.

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Valerie Milano is the well-connected Senior Editor and TV Critic at TheHollywoodTimes.today, a website that aggregates showbiz news curated for, and written by, insiders of the entertainment industry. (@HwoodTimes @TheHollywood.Times) Milano, whose extraordinary talents for networking in the famously tight-clad enclave of Hollywood have placed her at the center of the industry’s top red carpets and events since 1984, heads daily operations of a uniquely accessible, yet carefully targeted publication. For years, Milano sat on the board as a chief organizer of the Television Critics Association’s press tours, held twice a year in Beverly Hills and Pasadena. She has written for Communications Daily, Discover Hollywood, Hollywood Today, Television International, and Video Age International, and contributed to countless other magazines and digests. Valerie works closely with the Human Rights Campaign as a distinguished Fed Club Council Member. She also works with GLSEN, GLAAD, Outfest, NCLR, LAMBDA Legal, and the Desert Aids Project, in addition to donating both time and finances to high-profile nonprofits. She has been an active member of the Los Angeles Press Club for a couple of years and looks forward to the possibility of contributing to the future success of its endeavors. Milano’s passion for meeting people extends from Los Feliz to her favorite getaway, Palm Springs. There, she is a member of the Palm Springs Museum of Art and a prominent Old Las Palmas-area patron.