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“CBS THIS MORNING”

this morningPOSTS YEAR-TO-YEAR GAINS IN VIEWERS AND KEY DEMOS 

“CBS This Morning” Up 43% Post-Olympics Week Compared to Four Years Ago 

CBS THIS MORNING posted year-to-year gains in viewers and key demos according to Nielsen live plus same day ratings for the week ending August 26. CBS THIS MORNING delivered 3.41 million viewers (+5%, from 3.24m last year) and was up +13% adults 25-54 and +11% women 25-54 compared to a year ago. ABC was down -9% in viewers (4.25m from 4.68m), -14% in adults 25-54, -17% in women 25-54 and -17% women 18-49. CBS THIS MORNING gained +170,000 viewers compared to the same week last year, while ABC decreased by 437,000 viewers.

In comparison to previous post-Olympics periods, CBS THIS MORNING is up 43% versus four years ago, while NBC is down 1% and ABC is down 9%.

Continuing on a ratings ascension, television year-to-date, CBS THIS MORNING is the only network morning news broadcast to post gains in viewers and key women demos, according to Nielsen most current ratings. CBS THIS MORNING is up +7% in viewers (3.59m from 3.35m), + 13% in adults 25-54, + 11% in women 25-54 and +17% in women 18-49 compared with last year.

Television year-to-date, ABC is delivering declines in all measures: down -9% in viewers, -19% in adults 25-54, -14% in women 25-54 and -14% in women 18-49, compared with last year. NBC is also down: -2% in viewers and -7% in women 18-49 compared with last year.

CBS THIS MORNING has delivered year-over-year audience growth for 47 consecutive months, while ABC has not experienced year-over-year monthly gains since April 2014.

Ryan Kadro is the executive producer of CBS THIS MORNING. Follow CBS THIS MORNING on Twitter, Facebook and Instagram. Use the hashtag #NewsIsBack.

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Valerie Milano is the well-connected Senior Editor and TV Critic at TheHollywoodTimes.Today, a showbiz/promotions aggregate mainly for insiders. She has written for Communications Daily, Hollywood Today, Television International, and Video Age International plus freelanced for others. Valerie donates and works closely with the Human Rights Campaign (Fed Club Council Member), GLSEN, Outfest, NCLR, LAMBDA Legal and the Desert Aids Project. She is a member of the Los Angeles Press Club. Milano loves meeting people and does so in her fave getaway Palm Springs as a member of the Palm Springs Museum of Art and the Old Las Palmas area community member. Valerie was a veteran 17-year member, and one of the "chief organizers” of the prestigious and long running, TCA: Television Critics Association’s press tour. For years Valerie was a board member and one of the chief organizers of the association. TCA press tours are “a must” for hundreds of TV critics twice a year, in Beverly Hills and in Pasadena.