CBS Sports’ 2018 Masters Final-Round Coverage Earns Ratings Increase of +14%
CBS Sports’ final-round coverage of the 2018 Masters on Sunday, April 8, which saw Patrick Reed win his first Green Jacket by holding off Rickie Fowler by a shot, earned an average household metered market rating/share of 8.7/18, up +14% from last year’s 7.6/17.
This year’s final-round rating peaked with an 11.0/21 rating/share from 6:45-7:00 PM, ET.
DIGITAL STREAMS OF ENTIRE TOURNAMENT DRAW RECORD VIEWERSHIP
CBS Sports’ final-round coverage of the 2018 Masters on Sunday, April 8 was seen by an average of 13.027 million television viewers on CBS, an increase of +18% from last year’s final round (11.051 million), according to Nielsen live plus same day fast national ratings.
Yesterday’s coverage earned an average national household rating/share of 7.9/18, an increase of +16% from last year’s 6.8/16.
This year’s final round was the highest-rated and most-watched golf telecast since the final round of the Masters in 2015 (8.8/20; 14.231 million viewers).
The final round peaked with a 9.9/21 rating/share and 16.836 million viewers from 6:15-6:30 PM, ET.
CBS Sports’ live streaming video coverage of the 2018 Masters Tournament, featuring four channels of golf action available on CBS Sports and Masters digital platforms, drew record viewership with 873 million total minutes of coverage streamed, an increase of 110% from 2017.
The four live streaming channels (Featured Groups, Amen Corner, 15 & 16, and On the Range) were available on CBSSports.com, the CBS Sports app, Masters.com and the Masters Tournament app and extended CBS Sports’ broadcast coverage of the 2018 Masters, offering more than 110 additional hours of live video, along with in-progress highlights, from Augusta National Golf Club.