Home #Hwoodtimes Catherine Zeta-Jones announces the launch of her makeup line, expanding her Casa...

Catherine Zeta-Jones announces the launch of her makeup line, expanding her Casa Zeta-Jones brand into the color cosmetics space.

Developed with the expert team at KF Beauty – the makers of WUNDER2 and cult favorite WUNDERBROW – each product promises to transport beauty lovers from everyday to extraordinary.

“It goes without saying that ‘looking the part’ is necessary for what I do,” said Catherine with a laugh. “So I have been searching for the best products to launch a makeup line that makes you feel confident because you know it will really work, while still feeling luxurious. My mission for Casa Zeta-Jones is to create a whole universe of products that exude the same feeling: effortless elegance that surprises by being both practical and indulgent.”

“When we met Catherine, we thought we’d be starstruck by her celebrity,” said KF Beauty CEO Agnes Hjelmer. “Instead, we encountered a real woman – a professional, a mom, a friend – who still blew us away with her easy glamour. She loved our products because we deliver on results that last, not just for the first hour or the first photo, but for the whole day. We are bringing those same high-performance characteristics to the elegant Casa Zeta-Jones brand.”

With all the pieces in place, Catherine set to work to create a collection of products inspired by her real life – easy to achieve looks that inspire confidence and express the many sides of every woman, always with a touch of Catherine-level glamour.

The result will be a series of makeup launches, starting in July 2020. “We’re starting with ‘My Mascara,’” explained Catherine. “It’s the perfectly buildable, all-day mascara. It means you can wear just enough to feel great during the day, and add a few extra strokes in the evening to take it to the red carpet level.”

 

CZJ_My-Mascara_Texture_v2.jpg

MY MASCARA $24

Intensely Lengthening & Buildable Mascara

The perfect black mascara for any occasion! Catherine’s My Mascara has a lengthening effect that is buildable – achieve the everyday or extraordinary look you love.

 

CZJ_LINER_GILDA GOLD_CAP OFF.jpg CZJ_LINER_BEACH BRONZE_CAP OFF.jpg

EYE CONTACT $18

Long-Lasting Pencil Eyeliners

These pencil eyeliners are creamy upon application but set for an all-day, waterproof result.

Available in 2 shades: Gilda Gold & Beach Bronze.

Previous articleTCM’s Summer Under the Stars Returns for 2020
Next articleBO’s EXTRAVAGANZA 2020!
Valerie Milano is the well-connected Senior Editor and TV Critic at TheHollywoodTimes.Today, a showbiz/promotions aggregate mainly for insiders. She has written for Communications Daily, Hollywood Today, Television International, and Video Age International plus freelanced for others. Valerie donates and works closely with the Human Rights Campaign (Fed Club Council Member), GLSEN, Outfest, NCLR, LAMBDA Legal and the Desert Aids Project. She is a member of the Los Angeles Press Club. Milano loves meeting people and does so in her fave getaway Palm Springs as a member of the Palm Springs Museum of Art and the Old Las Palmas area community member. Valerie was a veteran 17-year member, and one of the "chief organizers” of the prestigious and long running, TCA: Television Critics Association’s press tour. For years Valerie was a board member and one of the chief organizers of the association. TCA press tours are “a must” for hundreds of TV critics twice a year, in Beverly Hills and in Pasadena.