Home #Hwoodtimes Catherine Zeta-Jones announces the launch of her makeup line, expanding her Casa...

Catherine Zeta-Jones announces the launch of her makeup line, expanding her Casa Zeta-Jones brand into the color cosmetics space.

Developed with the expert team at KF Beauty – the makers of WUNDER2 and cult favorite WUNDERBROW – each product promises to transport beauty lovers from everyday to extraordinary.

“It goes without saying that ‘looking the part’ is necessary for what I do,” said Catherine with a laugh. “So I have been searching for the best products to launch a makeup line that makes you feel confident because you know it will really work, while still feeling luxurious. My mission for Casa Zeta-Jones is to create a whole universe of products that exude the same feeling: effortless elegance that surprises by being both practical and indulgent.”


“When we met Catherine, we thought we’d be starstruck by her celebrity,” said KF Beauty CEO Agnes Hjelmer. “Instead, we encountered a real woman – a professional, a mom, a friend – who still blew us away with her easy glamour. She loved our products because we deliver on results that last, not just for the first hour or the first photo, but for the whole day. We are bringing those same high-performance characteristics to the elegant Casa Zeta-Jones brand.”

With all the pieces in place, Catherine set to work to create a collection of products inspired by her real life – easy to achieve looks that inspire confidence and express the many sides of every woman, always with a touch of Catherine-level glamour.


The result will be a series of makeup launches, starting in July 2020. “We’re starting with ‘My Mascara,’” explained Catherine. “It’s the perfectly buildable, all-day mascara. It means you can wear just enough to feel great during the day, and add a few extra strokes in the evening to take it to the red carpet level.”





Intensely Lengthening & Buildable Mascara

The perfect black mascara for any occasion! Catherine’s My Mascara has a lengthening effect that is buildable – achieve the everyday or extraordinary look you love.






Long-Lasting Pencil Eyeliners

These pencil eyeliners are creamy upon application but set for an all-day, waterproof result.

Available in 2 shades: Gilda Gold & Beach Bronze.

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Valerie Milano is the well-connected Senior Editor and Entertainment Critic at, a website that aggregates showbiz news curated for, and written by, insiders of the entertainment industry. (@HwoodTimes @TheHollywood.Times) Milano, whose extraordinary talents for networking in the famously tight-clad enclave of Hollywood have placed her at the center of the industry’s top red carpets and events since 1984, heads daily operations of a uniquely accessible, yet carefully targeted publication. For years, Milano sat on the board and tour coordinator of the Television Critics Association’s press tours. She has written for Communications Daily, Discover Hollywood, Hollywood Today, Television International, and Video Age International, and contributed to countless other magazines and digests. Valerie works closely with the Human Rights Campaign as a distinguished Fed Club Council Member. She also works with GLSEN, GLAAD, Outfest, NCLR, LAMBDA Legal, and DAP Health, in addition to donating both time and finances to high-profile nonprofits. She has been a member of the Los Angeles Press Club for a couple of years and looks forward to the possibility of contributing to the future success of its endeavors. Milano’s passion for meeting people extends from Los Feliz to her favorite getaway, Palm Springs. There, she is a member of the Palm Springs Museum of Art and a prominent Old Las Palmas-area patron.