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BACARDÍ Brings the Rum Vibes to Las Vegas for Life Is Beautiful Music & Art Festival 2021

LP Giobbi

The BACARDÍ Stage saw performances from Megan Thee Stallion, A$AP Rocky, Ludacris, 6LACK, Don Toliver, and more, while the BACARDÍ Art Motel treated festivalgoers to a surprise performance from the only Latin artist at Life is Beautiful – Jhay Cortez – plus fun activities and delicious cocktails all weekend long 

What:           In celebration of the much-anticipated return to live music – BACARDÍ Rum is once again bringing iconic rum vibes to the Life is Beautiful Music & Art Festival this year with the BACARDÍ Art Motel and BACARDÍ Stage in Las Vegas, Nevada.


Over the past three days, BACARDÍ brought eager festivalgoers the BACARDÍ Art Motel – a vibrant and immersive experience where music lovers could connect, enjoy signature refreshing BACARDÍ cocktails, and do what moves them. The space offered fun programming like a bracelet making station, palm tree ring toss, surprise performances, and more – while guests enjoyed colorful murals curated by JustKids, featuring artists Spidertag and Antonyo Marest.

You can find day-by-day highlights from this past weekend’s festivities that took place at the BACARDÍ Art Motel and on the BACARDÍ Stage during Life is Beautiful below:


Day 1 – Friday, September 17

On the first day of the festival, artists like Remi Wolf and Ashnikko kicked off the daytime performances at the BACARDÍ Stage performing to a spirited crowd in the Vegas heat. Later that day, rapper Don Toliver entertained attendees with tracks like “After Party” and “No Idea” – getting fans hyped for day one headliner, Megan Thee Stallion. Megan started the weekend off strong, performing hits like “Savage,” “Body,” “Hot Girl Summer,” and “WAP” to round out an epic first day of performances on the BACARDÍ Stage.

Meanwhile at the BACARDÍ Art Motel, guests were surprised with a special performance from Latin music sensation, Jhay Cortez, who was the only Latin artist to perform at Life is Beautiful this year. His set included top hits like “Dakiti,” which is nominated for “Hot Latin Song of the Year” at the upcoming Latin Billboard Music Awards sans collaborator Bad Bunny, “Fiel,” and a variety of songs from his most recent album “Timelezz,” including “Christian Dior” and “En Mi Cuarto.”

Day 2 – Saturday, September 18


Saturday proved to have another standout lineup of iconic performances on the BACARDÍ stage with artists like Slenderbodies and EARTHGANG pumping up the crowd for the evening headliners. These acts paved the way for the huge crowd that turned out to watch rapper and actor Ludacris, who performed a memorable set of throwback hits from his illustrious twenty-plus year career. Festivalgoers went crazy over hits like “All I Do Is Win,” “Act a Fool,” “Money Maker,” “How Low,” “My Chick Bad,” and many more. After Ludacris, DJ Illenium kept the crowd energized and dancing all night long to songs like “Takeaway” and “Nightlight.” Guests continued the party at the BACARDÍ Art Motel well into the night, sipping on specialty rum cocktails like the Desert Mojito, Life’s a Beach, Fremont Spritz, and BACARDÍ Par-Tea until close.

Day 3 – Sunday, September 19


To close out an epic weekend of festivities, performers on BACARDÍ Stage during the last night of Life is Beautiful included A$AP Rocky, FISHER, and 6LACK – marking an epic ending to a memorable weekend. Highlights from A$AP Rocky’s set included tracks like “Everyday,” “Yamborghini High,” and “Telephone Calls,” while A$AP donned an American flag as a cape and fire balls rang out around the stage. The BACARDÍ Art Motel also surprised festivalgoers one last time with a set from DJ slash pianist, LP Giobbi, who performed from the balcony of the BACARDÍ Art Motel to a crowd of excited onlookers – closing out the weekend and offering a proper festival sendoff – BACARDÍ style. 

When:          Friday, September 17th – Sunday, September 19th, 2021


Who:              Megan Thee Stallion

A$AP Rocky


Jhay Cortez


Don Toliver



Remi Wolf


Still Woozy

LP Giobbi

And more…

Where:         Life is Beautiful Music & Art Festival

Las Vegas, Nevada

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Valerie Milano is the well-connected Senior Editor and Entertainment Critic at, a website that aggregates showbiz news curated for, and written by, insiders of the entertainment industry. (@HwoodTimes @TheHollywood.Times) Milano, whose extraordinary talents for networking in the famously tight-clad enclave of Hollywood have placed her at the center of the industry’s top red carpets and events since 1984, heads daily operations of a uniquely accessible, yet carefully targeted publication. For years, Milano sat on the board and tour coordinator of the Television Critics Association’s press tours. She has written for Communications Daily, Discover Hollywood, Hollywood Today, Television International, and Video Age International, and contributed to countless other magazines and digests. Valerie works closely with the Human Rights Campaign as a distinguished Fed Club Council Member. She also works with GLSEN, GLAAD, Outfest, NCLR, LAMBDA Legal, and DAP Health, in addition to donating both time and finances to high-profile nonprofits. She has been a member of the Los Angeles Press Club for a couple of years and looks forward to the possibility of contributing to the future success of its endeavors. Milano’s passion for meeting people extends from Los Feliz to her favorite getaway, Palm Springs. There, she is a member of the Palm Springs Museum of Art and a prominent Old Las Palmas-area patron.